Transforming the e-retailing Experience: Towards a Framework for the Socialisation of the Virtual Fitting Room
Abstract
Learning Outcomes
To identify the social elements that emerge from interactions with the virtual fitting room in e-retailing applications
To debate the influence of the socialisation of the virtual fitting room (SVFR) in brand experience
To discuss the implications of the SVFR for retailers, consumers and managers
To envision the future of e-retailing brand experience through the SVFR
Keywords
Citation
Wanick, V. and Bazaki, E. (2020), "Transforming the e-retailing Experience: Towards a Framework for the Socialisation of the Virtual Fitting Room", Pantano, E. (Ed.) Retail Futures, Emerald Publishing Limited, Leeds, pp. 129-146. https://doi.org/10.1108/978-1-83867-663-620201016
Publisher
:Emerald Publishing Limited
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