Where Everybody Knows Your Cause: Local Eco-Consumption Spaces and Local Eco-Branding

Abstract

A relocalization movement, often referred to as neolocalism, is a foot with the aim of rekindling local and regional bonds between people and communities by intentionally and comprehensively crafting senses of place through various promotional strategies. Local-scale businesses often contribute to neolocal efforts through the integration of “place” with their brand development and marketing schemes. Together such efforts converge to form local consumption spaces that foster both economic vibrancy and social cohesion within and across communities. While sometimes recognized as a secondary benefit, environmental stewardship has yet to be fully developed as a neolocal construct and consistent trait of local consumption spaces. In this chapter, an extensive review of the intersection between the environmentalism, neolocalism, and eco-entrepreneurship literature is used to conceptually frame the notion of eco-consumption spaces. The insights generated lead to a proposed research agenda that includes recommendations pertaining to both empirical settings and methodological strategies.

Citation

Foerster, T.A., Koprowski, J.L. and Mars, M.M. (2024), "Where Everybody Knows Your Cause: Local Eco-Consumption Spaces and Local Eco-Branding", Foerster, T.A., Koprowski, J.L. and Mars, M.M. (Ed.) From Local to Global: Eco-entrepreneurship and Global Engagement with the Environment (Advances in the Study of Entrepreneurship, Innovation and Economic Growth, Vol. 30), Emerald Publishing Limited, Leeds, pp. 21-38. https://doi.org/10.1108/S1048-473620240000030003