Table of contents
Introducing Change: Advisers we Consult and the Methods they Use
Charles MargerisonThe role of the adviser to management is a crucial one inintroducing change to a business. The six main approaches by whichadvisers approach clients, individual, interpersonal…
Innovation in Mature Companies – Rejuvenation or Stagnation?
Fred FlettWhen an organisation matures to a medium or large concern, it canlose some of the innovative drive which brought its success, andthereafter begins to fade. This article presents a…
An Obligation to Improve
Charles Hammons, Gary A. MadduxPublic concern regarding the United States′ competitive dilemma hasforced both private‐and public‐sector organisations to criticallyre‐examine traditional accepted managerial…
Consumer Boycotts
N. Craig SmithConsumer boycotts are a powerful way to get businesses to changetheir policies, if rather difficult to harness. The author looks indetail at the position of Barclays Bank in South…
Humboldt′s Gift: International Business and a Little Glass of Rum
Alf H. WalleAs the interconnectedness of various nations and regions becomesmore and more significant, international business people must devoteincreased attention to fostering long‐term…
Strategic Changes in UK Grocery Retailing
Emmanuel OgbonnaRetailers are facing conflicting strategic variables as they enterthe next decade; horizontal versus vertical diversification; high streetversus greenfield out‐of‐town siting; own…
The Management of Meaning
Stuart HannabussThe symbolism of words, statements, actions and design, and theirmeanings as perceived by their recipients, should really be managedrather than left to chance. The author states…
Alternative Naming Strategies: Family versus Individual Brand Names
C.J. Roberts, Gael M. McDonaldIncreased competition in the consumer goods marketplace hasresulted in too many brands chasing too few consumers. In an attempt toease pressure on margins, and both brand and…
Customer Profiling: Getting into your Customer’s Shoes
Susan Whittle, Morris FosterThe authors have constructed a model which breaks down customercontact in consuming a service into six steps: search, arrival,pre‐contact, contact, withdrawal, follow‐up. They…
ISSN:
0025-1747Online date, start – end:
1967Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Journal of Management History (Archive)Editor:
- Brandon Randolph-Seng (Editor-in-Chief)