Table of contents
Consumer characteristics and social influence factors on green purchasing intentions
Shih-Tse WangGreen consumer behavior has recently attracted the attention of academic researchers. To address a lack of relevant research, the effects that consumer characteristics (i.e…
The impact of cultural sensitivity and information exchange on relationship quality
Trang T.M. Nguyen, Tho Dinh Nguyen– The purpose of this paper is to investigate the mediating roles of cultural sensitivity and information exchange in the impact of market orientation on relationship quality.
Luxury brand commitment: a study of Chinese consumers
Ning Li, Andrew Robson, Nigel CoatesThe purpose of this paper is to assess brand commitment levels demonstrated by luxury brand consumers in China and seeks to identify the most significant combination of…
Marketing culture and business performance: Re-examination of Webster's marketing culture measurement scale
Samer Al-Mohammad, Mamoun Akroush, Abdelhadi Lutfi OdetallahThe purpose of this paper is to examine the validity and reliability of marketing culture measurement scale developed by Webster (1990, 1993) in the context of Jordanian tourism…
ISSN:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss