Table of contents
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152664. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152673. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152682. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152691. When citing the…
Erratum
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509610152709. When citing the…
Rethinking brand management: the role of “brand chartering”
Chris Macrae, Mark David UnclesBrand managers face many challenges (including questions of brand strength, world‐class culture, “glocal” branding, seeded marketing channels, “service smart” integration, brand…
![Cover of Journal of Product & Brand Management](/insight/proxy/containerImg?link=/resource/publication/issue/2a314940316ef9ad03535f36051cdfb2/urn:emeraldgroup.com:asset:id:binary:jpbm.cover.jpg)
ISSN:
1061-0421Online date, start – end:
1992Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridMerged from:
Pricing Strategy and PracticeEditor:
- Dr Cleopatra Veloutsou