Table of contents - Special Issue: The 2009 Naples Forum on Service – service‐dominant logic, service science and network theory: integrating three perspectives for a new service agenda
Guest Editors: E. Gummesson, C. Mele, F. Polese
Transitioning from service management to service‐dominant logic: Observations and recommendations
Evert Gummesson, Robert F. Lusch, Stephen L. VargoThe purpose of this paper is to reflect on actions and obstacles in the conceptual transition from mainstream service management (1970‐2000s) to a new approach synthesized in…
Linking the viable system and many‐to‐many network approaches to service‐dominant logic and service science
Sergio Barile, Francesco PoleseThe purpose of this paper is to combine service science (service science, management and engineering, and SSME) and service dominant (S‐D) logic contributions with the network and…
Business model design: conceptualizing networked value co‐creation
Suvi Nenonen, Kaj StorbackaA common thread in the modern marketing theories, such as service‐dominant logic and viable systems approach, is the notion value co‐creation: the locus of value creation is no…
Co‐creating value innovation through resource integration
Cristina Mele, Tiziana Russo Spena, Maria ColurcioThe purpose of this paper is to analyse innovation in the light of service‐dominant (S‐D) logic and service science as a value‐creating process occurring through a many‐to‐many…
Rethinking service innovation: four pathways to evolution
Roberta Sebastiani, Marco PaiolaService‐dominant (S‐D) logic and service science provide a conceptual framework to describe evolutionary pathways that companies could follow by innovating in order to overcome…
Social practices as units of value creation: theoretical underpinnings and implications
Heli HolttinenThe purpose of this paper is to conceptually examine how value is created in (social) practices in which consumers use offerings as operand resources.
Co‐creating value in sponsorship relations: the case of the Royal Swedish Opera
Ragnar LundInfluenced by emerging developments in service management, the aim of this paper is to develop a model for value co‐creation in sponsorship relations, with specific emphasis on…
Towards co‐creation of service research projects: a method for learning in networks
Minna Halonen, Katri Kallio, Eveliina SaariThe purpose of this paper is to report a new kind of workshop process which aims at co‐creation across disciplines in a service research network. The case concerns Technical…
ISSN:
1756-669XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Riadh Ladhari