Table of contents
Imagery makes social media captivating! Aesthetic value in a consumer-as-value-maximizer framework
Muhammad Aljukhadar, Amélie Bériault Poirier, Sylvain SenecalSocial media bring about the imagery of people, places and products. Showing particular success in attracting women and millennials, these media (e.g. Instagram, Snapchat and…
3036
The intentions to use social commerce from social, technology, and personal trait perspectives: analysis of direct, indirect, and moderating effects
Yonathan Dri HandarkhoThis study aims to propose a theoretical model to determine factors affecting an individual’s intentions to use social commerce (SC) in generating and sharing information on a…
1340
Fostering brand–consumer interactions in social media: the role of social media uses and gratifications
Yufan Sunny QinAn increasing number of brands are using algorithms to embed brand-related content to targeted consumers’ social media pages. This paper aims to analyze how do consumers’ motives…
5430
![Cover of Journal of Research in Interactive Marketing](/insight/proxy/containerImg?link=/resource/publication/issue/468d6a73ad7162fcbcbb0d4f2d885f06/urn:emeraldgroup.com:asset:id:binary:jrim.cover.jpg)
ISSN:
2040-7122Renamed from:
Direct Marketing: An International JournalOnline date, start – end:
2010Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Prof Cheng Lu Wang