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The concept expressed by the phrase ‘accessible tourism’ reflects a case of which there is a lot of talk through the means of communication and through which it is possible to promote a theme that must be at the heart of individual subjects, or the accessibility to the use of public transport and mobility, catering and leisure, so it is a concept that aims to encourage a connection between the various services to make them truly usable for all those people who have diverse needs: children, the elderly, mothers with strollers, people with disabilities who move in a wheelchair or who have difficulty walking, people who have limitations in the upper and/or lower limbs, people who do not see and/or do not hear, who have allergies or intolerances to environments or food. Tourism is, therefore, inclusive. In any case, the word accessibility is configured as an ideal towards which, in order to achieve equality of rights and duties, an equality allows the individual to participate in social life as a whole. Therefore, we must not limit the aforementioned concept, only in relation to tourism, but we must consider it in a broader sense, for example, the World Health Organization (WHO) defines it as the ‘possibility of accessing the benefits that everyday life can offer, without encountering architectural barriers’.

The tourism sector, first of all, is that sector that has felt the need to pay attention to this issue. In particular, the tourism sector sees on the one hand the tourist offer that is proposed by the accommodation businesses, and on the other, the demand characterized by the need to satisfy ever more varied needs.

Accessibility, from this point of view, is configured as the most important feature that the tourist offer must have because it allows to bring the demand closer to the offer, managing to satisfy all the needs inherent in the characteristics of the various subjects. The characteristics that the tourism sector must possess in order to be able to speak of accessibility are as follows: firstly, this important word contains many meanings. It is customary to consider the following aspects in order to take into consideration the concept of accessibility: architectural barriers, sources of danger and sources of fatigue. The presence of these elements makes accessible tourism incomplete because it cannot satisfy the users of these services.

Very often, in fact, institutions and ministries have framed within the concept of accessibility all those people in wheelchairs or those paraplegic subjects, as well as all those people with reduced motor skills.

It is therefore necessary to be able to frame the users of accessible tourism and in this wake to propose accessible transport, viable accommodation facilities, but also proposals and programs with itineraries that are once again accessible. In any case, the audience of recipients of accessible tourism cannot be framed in a certain and definitive way, since people with reduced mobility or to whom the offer of accessible structures and services is extended may concern not only subjects with different types of disabilities such as problems of motor, sensory, cognitive or health type but also people who have food-type difficulties such as, for example, people with food allergies or intolerances.

Tourist accessibility is, however, a problem that occurs in every situation of everyday life. The solution to solve the problem of accessibility must be implemented consistently and gradually: a shared awareness of the creation of a built, urban and building space is needed, as well as consultation at all legislative levels in order to reach a clear and efficient legislation.

Making every guest feel like an active protagonist of their tourist experience must be the goal for all those who care about the well-being and satisfaction of all their guests.

BeingBeing able to offer accessible hospitality is an indicator of not only efficiency and professionalism but also great attention to the quality of the service, also in the face of specific requests from guests with disabilities. It means being able to be highly competitive and enjoy an advantage that allows you to stand out.

Tourism companies can insert important ethical values within their strategic business vision by investing in a social business.

What are the advantages that accessible hospitality can offer to a hotel? The expansion of the market through: 1) the increase in seasonality; 2) the increase in turnover; and 3) customer loyalty.

To achieve these advantages, however, it is necessary to adopt strategies.

Training is the most powerful tool through which those who govern the company can transfer the philosophy and know-how of industry experts on accessible hospitality directly to their collaborators, both in positions of responsibility and coordination and merely executive personnel – skills necessary to set up an organized structure that aims at the best quality of its services and therefore at the satisfaction of its guests.

Maria Amoamo is a post-doctoral fellow in Te Tumu, the School of Māori Pacific and Indigenous Studies at University of Otago in New Zealand. Maria's research interests include the representation of indigenous, cultural and heritage tourism. Her PhD thesis examined the issue of identity in relation to Māori regional tourism within a post-colonial framework. She is currently examining the economic value of identity in relation to determining ‘what is the profile of Māori tourism in Dunedin?’ Maria is also examining the issue of social vulnerability and resilience of Pacific Island communities in relation to tourism.

Tourism destinations are facing intense and increasing competition worldwide, while consumers are ever more demanding, requiring not only service quality but also socially responsible and sustainable destinations. In this context, developing accessible tourism at a destination may help gain competitiveness in an underserved, typically most loyal market. Developing accessible tourism may also create a culture of social responsibility. This would enhance a shared, human and involving vision of the destination amongst stakeholders, including tourists who increasingly value socially responsible positions of economic actors in the tourism industry. The development of this approach is shown for Lousã, a small tourism destination focusing on accessible tourism as a core of its development strategy, a strategy developed through a stakeholder participatory approach. In this chapter, we present a study that helped develop the strategic positioning of Lousã, combining qualitative and quantitative methods and integrating visions of several relevant stakeholders.

‘Tourism for all’ is a way to consider tourism activities and services inclusive, involving all people, guests and residents, in the same activities and creating the dialogue, peace and human development.

This tourism is able to achieve the Millennium Development Goals in two ways: first, it implements human rights, respecting the possibilities of everyone and second, it activates the process of development from the local to global impacts for sustainable development, thus eradicating the poor in the local level.

These are ambitious goals; on the one hand they are certainly difficult to achieve, but on the other hand they are necessary to implement in order to make tourism a more and more sustainable economic activity, given its international spread. Certain sustainable development is ambiguous ground but in the tourism activities it is very pressing for the negative impacts of the classical tourism model.

These assumptions are useful to analyze the costs and benefits of inclusive tourism, thanks to the pyramid of accessibility. This study will in fact make it possible to determine, on the basis of the resources present in the territory, the opportunities and limits of this type of tourism.

In European destinations, above all, in Italy, the openness to inclusive tourism can constitute a new cycle of tourism product such as to activate that interest and curiosity that drives tourists to visit the destination. This chapter describes at first the criteria for the planning of tourism for all, and finally, in the second part, it will deal with the international policies for the realization of tourism for all.

The traditional model of tourist destination is characterized by tourist attractions and related infrastructure, often avoiding the local people. The resort or tourist villages are born to entertain tourists, but they did not involve local people. Nowadays the tourism and the resorts are changing, and so a lot of destinations are involving a new idea of tourism with the accomplishment of the local people that can support the persons with specials needs to live an independent travel as inhabitans.

It is therefore necessary to look for new models in tourism that can create a dialogue, peace and fruitful encounter between guests and the local community. This involvement, in fact, can be activated directly or indirectly – with or without the presence of the local community in all activities of tours – but always in accordance with the need of each other. Tourism for all is a new idea but is the future of tourism for different reasons: the first is that the needs of people, especially those with differences or disabilities, are increased in all parts of the world and they required the solution immediately and tailor-made; the second consists in the hypothesis that if guests can have more economic and especially technological potential, they can support and transfer their know-how to all those who suffer from that particular disorder, providing this benefit; and the third gives sustainability using the appropriate resources to enhance tourist activities.

In this new vision, the World Tourism Organization has attributed to tourism for all a broader vision than accessible tourism alone, combining sustainable and social tourism in a single form of tourism, including every person regardless of gender or other forms of diversity.

In the innovative strategy of inclusive tourism, it should be pointed out that destinations will have to develop plans and appropriate policies for sustainability and accessibility. This form of tourism, which certainly has social aims, could also be conflicting if, for example, accessibility makes use of very invasive technologies or not too much in line with the efficiency and protection of the environment. Tourism for all, therefore, becomes an ambitious project to be implemented at the local level to create a model, so valid to the global level.

Application of technology and meeting accessibility requirements of guests are two essential areas to consider and improve in order to facilitate, ameliorate and accelerate the management of hospitality services furnished by hotels. These two trends carry great importance for competitivity of hotels' services and sustainability of tourism industry. They are two distinguishing characteristics that build a positive perception of hotels' image among its rivals.

This chapter aims to reflect the current level of conformance of the hotels' services to the Sustainable Development Goals (SDGs) for tourism, specifically, SDG 11 related to accessibility and SDGs 9, 12 and 13 related to technology. A qualitative research is conducted to find out the commitment and awareness levels of the hotel staff at managerial positions to the accessibility and technology requirements in line with the mentioned SDGs. The representatives of city centre hotels of İzmir, Turkey with three, four and five stars and boutique hotels categories are chosen as the target population. The results obtained via content analysis signal that the extent of conformity of hotels to technology and accessibility requirements in line with the adoption of the related SDGs depend on the creation of practical solutions on the educational, legal and managerial perspectives. The chapter contributes to academic literature in tourism management and brings suggestions for tourism practitioners to adapt and improve their services to meet the standards and requirements of SDGs related to accessibility and adoption of technology in hospitality services.