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S. P. M. B. Jayakody, R. S. S. W. Arachchi and P. G. S. S. Pattiyagedara
Riverston, Sri Lanka, is famous for its natural and cultural significance. The tourism industry is emerging there and expanding with more community engagement. Riverston being a…
Abstract
Riverston, Sri Lanka, is famous for its natural and cultural significance. The tourism industry is emerging there and expanding with more community engagement. Riverston being a community-based tourism site, this study aimed at discovering the perception of the Riverston community on tourism development further focusing on the market opportunities, challenges, and strategies for the way forward. Data were collected from the Riverston area community who engage in tourism through in-depth interviews with semi-structured questions, and the sample was selected based on the purposive sampling technique. Data were analyzed through content analysis. The findings disclosed that challenging the authentic culture, traditional livelihood shifting toward tourism, lack of awareness and knowledge of the tourism industry among the community, the impact of legal restrictions on the community, and lack of education are the sociocultural challenges for the community on tourism development. The Riverston area is getting developed in terms of infrastructure with tourism development, and that benefits the living conditions of the community. Further, results indicated forest conversation policies had impacted the community’s living in high magnitude. It persuades people to move away from agriculture to the tourism sector. In addition, the timely need for a well-planned sustainable tourism approach and awareness from ground-level tourism practitioners was underscored by the data set.
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Shinyong Jung, Rachel Yueqian Zhang, Yangsu Chen and Sungjun Joe
Given the unique nature of business events tourism, this paper evaluates the forecasting performance of various models using search query data (SQD) to forecast convention…
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Purpose
Given the unique nature of business events tourism, this paper evaluates the forecasting performance of various models using search query data (SQD) to forecast convention attendance.
Design/methodology/approach
This research uses monthly and quarterly business event attendance data from both the U.S. (Las Vegas) and China (Macau) markets. Using SQD as the input, we evaluated and compared the cutting-edge forecasting models including Prophet and Long Short-Term Memory (LSTM).
Findings
The study reveals that Prophet outperforms complex neural network models in forecasting business event tourism demand. Keywords related to convention facilities, conventions or exhibitions, and transportation are proven to be useful in forecasting business travel demand.
Practical implications
Prophet is an accessible forecasting model for event-tourism practitioners, especially useful in the volatile business event tourism sector. Using verified search keywords in models helps understand traveler motivations and aids event planning.
Originality/value
Our study is among the first to empirically evaluate the performance of forecasting models for business travel demand. In comparison with other mainstream forecasting models, our study extends the scope to examine both the U.S. and Chinese markets.
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Moein Beheshti, Dušan Mladenović, Razieh Sadraei and Ahad ZareRavasan
As exponential technologies continue to transform business models rapidly, there is a growing focus on metaverse research within the tourism industry. Despite the significant…
Abstract
Purpose
As exponential technologies continue to transform business models rapidly, there is a growing focus on metaverse research within the tourism industry. Despite the significant findings, the practical discussion of high-cost and resource-demanding space tourism within the metaverse platform is still abstract. This study aims to provide a comprehensive understanding of virtual space tourism and consumer motivations inspired by the intrinsic principles of the sharing economy business model and the metaverse platforms.
Design/methodology/approach
By gathering primary data through questionnaires from individuals interested in virtual space tourism and using the 530 valid responses, this study uses the unified theory of acceptance and use of technology 2 (UTAUT2) along with the status quo bias theory (SQB) to better comprehend travelers’ motivations for engaging with the metaverse in space tourism.
Findings
The study confirms UTAUT2’s effectiveness in predicting travelers’ adoption behavior. Specifically, factors such as performance expectancy, effort expectancy, social influence, hedonic motivation, price value and facilitating conditions significantly impact attitudes and behavioral intentions toward adopting the metaverse for space tourism. Furthermore, skepticism significantly moderates the relationship between attitudes and behavioral intentions.
Originality/value
This study is one of the first to empirically explore the motivations for using metaverse capabilities in the context of space tourism. In line with recent calls for more research on advancing UN sustainable development goals through the metaverse platform, this research discusses findings based on eight shared attributes in both sharing economies and the metaverse platforms that offer the potential for sustainable, socialized and affordable access to space tourism. In addition to the managerial implications, this study outlines future research directions, drawing on insights from the sharing economy’s success in the tourism industry.
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Punit Moris Ekka and Shikha Bhardwaj
This review paper is based on secondary research of published literature on customer’s satisfaction in halal tourism to investigate, analyze and summarize what is already known…
Abstract
Purpose
This review paper is based on secondary research of published literature on customer’s satisfaction in halal tourism to investigate, analyze and summarize what is already known about this current topic and to provide future directions about what could be known in the future.
Design/methodology/approach
This qualitative study follows a systematic approach, using the PRISMA protocol. Online databases, namely, Scopus, Web of Science and Google Scholar, were used for the data extraction. The data under investigation include articles published till July 2023.
Findings
However, an academic exploration of the burgeoning customer’s satisfaction with halal tourism is just getting started. It is an interesting subset of the tourism industry with potential. Recent studies have shed light on the importance of customers’ satisfaction in halal tourism by highlighting its most important aspects, as well as the most prominent theories, published authors, journals and research gaps. Toward the end of this study, suggestions for future research are made along these lines.
Originality/value
This study examines the conceptual evolution, potential and fruitful application of customers’ satisfaction in halal tourism in the postpandemic world. This study provides intriguing contextual data and insightful knowledge presented in a new context. This study discusses a comprehensive investigation and includes both academic and managerial consequences.
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Roy Poan and Cyntia Yulia Verin
The purpose of this study is to examine the impact of Islamic tourism intention on local tourists.
Abstract
Purpose
The purpose of this study is to examine the impact of Islamic tourism intention on local tourists.
Design/methodology/approach
This research used quantitative methods. Online questionnaires were distributed and collected from those who know about Islamic tourism, have visited Islamic tourism in Padang, West Sumatra, Indonesia, and people who have the intention to visit Padang City as an Islamic destination. A total of 405 valid responses were gathered using non-probability purposive sampling and snowball sampling methods.
Findings
The results show that reputation significantly affects brand equity in terms of Islamic tourism for the satisfaction of local tourist. In addition, reputation significantly affects trust, intention significantly affects reputation and intention significantly affects trust regarding the impact of Islamic tourism on local tourist satisfaction.
Originality/value
To the best of the authors’ knowledge, the originality of this research is that it is the first to integrate the dimensions of brand equity (awareness, image, quality, value and loyalty) mediated by trust and reputation towards Islamic tourism intention.
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Hugues Seraphin, Simon Smith, Brianna Wyatt, Metin Kozak, James Kennell and Ante Mandić
The recruitment and promotion of teaching academics in the UK is constrained by a complex array of career progression barriers. These barriers have led to an increasing trend of…
Abstract
Purpose
The recruitment and promotion of teaching academics in the UK is constrained by a complex array of career progression barriers. These barriers have led to an increasing trend of horizontal career (lack of) progression. The purpose of this paper is to reveal and discuss linearity and horizontality constrictions, challenges and issues impacting on potential careers in tourism academia.
Design/methodology/approach
This study uses a leading UK national academic recruitment website to gather data and insights from across 137 posted jobs related to tourism between 2020 and 2022.
Findings
The main findings of this work note the constrictions of the UK academic job market and the consequences it poses for academics within tourism and beyond. It is proposed that future research to further understand the realities faced by academics is needed to prompt action for change to create more enriching career development.
Originality/value
The contribution of this study centres around sense making a phenomenon that exists but is not often talked about within academia (whether in tourism or beyond). For academics and managers, this paper presents an opportunity to reflect more holistically on careers with a view to instigating valuable change moving forward (for oneself or others). There is also a dearth of studies relating to career progression of tourism higher education educators.
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Sai (Jane) Jing, Ping Li, Chris Ryan, Cora Un In Wong and Mary Anne Ramos Tumanan
This study aims to identify the attitudes of Chinese residents towards tourists and tourism development. Based on periods of observation, temporary residency and several visits…
Abstract
Purpose
This study aims to identify the attitudes of Chinese residents towards tourists and tourism development. Based on periods of observation, temporary residency and several visits for more than a decade, and supplemented by data collected from 478 residents, the study examines to what extent the rural villagers identify the tourism induced changes as being an outcome of official Chinese policies. The villages, Xidi, Hongcun and Nanping, are three heritage villages in Anhui Province and represent appropriate case studies for such an examination due to their differing histories of tourism administrative procedures. Findings contribute to scholarly knowledge by putting pro-poor tourism and community participation under scrutiny in Chinese context. A change of residents’ perceptions towards tourism could potentially be consequential for tourists’ experience and the sustainability of tourism development, particularly in emerging rural destinations.
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Iddrisu Mohammed, Mahmoud Abdulai Mahmoud and Robert Ebo Hinson
Using the transportation theory, and the brand equity model, this study aims to examine how short video narratives from a tourist perspective increased brand equity dimensions…
Abstract
Purpose
Using the transportation theory, and the brand equity model, this study aims to examine how short video narratives from a tourist perspective increased brand equity dimensions which could lead to intention to patronise. Further, the study tested the moderating role of real-world video between the brand equity dimensions and intention to patronise.
Design/methodology/approach
A sequential explanatory mixed method is adopted for this study. An empirical study was conducted in the first phase with 1,119 participants. In the second phase, the quantitative results were used to develop a semi-structured interview guide for in-depth interviews with 9 respondents to validate the quantitative outcomes. The structural equation modelling technique was utilised to analyse the quantitative data, whereas content analysis was used for the qualitative data.
Findings
The results revealed that short video narratives lead to horti-awareness, image and value. Additionally, horti-awareness, and value had a significant impact on intention to patronise horti-tourism destinations. Another interesting observation is that the negative perceived quality might be as a result of the short video emanating from a tourist perspective. Importantly, potential tourists perceived the real-world video to be authentic, thus strengthening the relationship between the brand equity dimensions and intention to patronise.
Practical implications
This research provided valuable insights for marketers/management and stakeholders within the tourism and hospitality sector to achieve benefits derived from the findings of the study.
Originality/value
To the best of the authors knowledge, this study is the first attempt to embed the theory of transportation and the brand equity model in understanding horti-tourism destinations, which can rarely be found in extant literature.
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