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Book part
Publication date: 8 August 2022

Suat Akyürek and Özcan Özdemir

Along with the changing needs and expectations of tourists, their demands for special interest tourism types have also increased. In this context, tea tourism is accepted as one…

Abstract

Along with the changing needs and expectations of tourists, their demands for special interest tourism types have also increased. In this context, tea tourism is accepted as one of the notable tourism types in recent years. For this reason, it is important to examine the behavior of tourists participating in tea tourism and to provide services accordingly. However, studies on the experiences of tourists participating in tea tourism are still insufficient. The purpose of this study is to determine the memorable experience components of tourists participating in tea tourism. In this context, data were collected using semistructured interviews, participant observation, and online tourist comments. According to the findings, the memorable experience components of tourists participating in tea tourism activities are divided into four themes. These themes are: information about tea, tea-related environments, the taste of tea, and interaction. At the conclusion part of the study, some suggestions were made to the marketers, managers, and operators related to tea tourism according to the determined themes.

Details

Contemporary Approaches Studying Customer Experience in Tourism Research
Type: Book
ISBN: 978-1-80117-632-3

Keywords

Content available
Book part
Publication date: 8 August 2022

Abstract

Details

Contemporary Approaches Studying Customer Experience in Tourism Research
Type: Book
ISBN: 978-1-80117-632-3

Article
Publication date: 23 March 2022

Serhat Burmaoglu, Dilek Ozdemir Gungor, Aynur Kirbac and Ozcan Saritas

The authors posit that one of the key enablers of the circular economy will be the digital transformation – in other words, “digitalization.” In this study, the authors examine…

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Abstract

Purpose

The authors posit that one of the key enablers of the circular economy will be the digital transformation – in other words, “digitalization.” In this study, the authors examine and visualize the interaction of the circular economy and digitalization by using scientific publications. They explore possible synergies and future research avenues at this junction.

Design/methodology/approach

The authors first apply bibliometrics to explore and visualize the relationships between the circular economy and digitalization in the academic literature. Following the clustering of topics, they define key emerging factors for each cluster. Based on this analysis, they suggest future research avenues.

Findings

The authors find that there are four main clusters at the junction of circular economy and digitalization, including (1) sharing economy, (2) additive manufacturing, (3) business models and (4) industrial ecology and remanufacturing. They then dig deeper into these topics to better understand what factors would shape the future of the clusters. They conclude that sharing economy perspective and additive manufacturing may be enhanced by regulation-based and behavioral change-based approaches. Circular business models should be developed to maintain circularity in industry. Finally, digital manufacturing should be implemented within the framework of industrial ecology and remanufacturing principles to increase efficiency, productivity and traceability in the circular economy.

Originality/value

Digitalization offers significant potentials toward breakthrough sustainability by creating a circular economy. Hence, understanding the relationship between circular economy and digitalization is important to achieve sustainable development goals.

Details

International Journal of Productivity and Performance Management, vol. 72 no. 8
Type: Research Article
ISSN: 1741-0401

Keywords

Book part
Publication date: 10 February 2020

Özlem Kuvat and Burcu İşgüden Kılıç

The confidence in the qualifications and independence of the audit activities and professionals has been lost due to the financial scandals that have arisen over time. These…

Abstract

The confidence in the qualifications and independence of the audit activities and professionals has been lost due to the financial scandals that have arisen over time. These scandals in the accounting and auditing fields caused both enterprises and investors to suffer from large amounts of losses and thus the need for reliable financial statements and corporate governance increased.

Both investors and decision-makers need independent assurance to achieve transparent, reliable, and impartial financial information. The fulfillment of this requirement is possible through independent auditing activity and independent audit firms. Business management shall carry out the selection of independent auditors based on various criteria (fee, reputation, audit team, relations, etc.). In addition, it may also be necessary to periodically change an independent audit firm due to rotation or other reasons (fee, disputes, relationships, etc.).

In this study, a ranking of the importance level of the evaluation criteria, for the selection and change of the independent audit firm in an enterprise in Borsa İstanbul (BIST) 100 in Turkey, was conducted. Analytical Hierarchy Process (AHP), which is one of the multicriteria decision-making techniques, was used for ranking. In the hierarchy established for the selection of the independent audit firm, the main criteria of the “audit fee” and the “reputation and qualifications of the audit firm” have been established. According to the findings obtained as a result of binary comparisons, the first four ranks among sub-criteria are “provision of international service,” “quality of technical expertise of audit firm,” “industry expertise of audit firm,” and “suitability of fee offered by audit firm.”

For the change of audit firm, four main criteria “audit fee,” “disputes arising during the audit process,” “relations with the audit firm,” and “rotation” are taken into consideration. For sub-criteria, first four criteria were “rotation of independent audit firm,” “rotation of independent auditor,” “audit firm’s inability to adequately practice proactive audit approaches,” and “inadequate communication.”

Details

Contemporary Issues in Audit Management and Forensic Accounting
Type: Book
ISBN: 978-1-83867-636-0

Keywords

Book part
Publication date: 25 January 2021

Özge Gökbulut Özdemir

The aim of the study is to contribute to the extending body of literature on ‘the different effects of cultural engagement’ through cases from Turkey. In the context of art and…

Abstract

The aim of the study is to contribute to the extending body of literature on ‘the different effects of cultural engagement’ through cases from Turkey. In the context of art and society interaction, the study seeks to find evidence from practice within the scope of the ‘cultural value’ and ‘arts marketing’ literature. ‘Co-creation’ is mentioned as an important term in the cultural engagement context, and purposeful co-creation acts are investigated in the art industry. Therefore, the research focuses on interaction in the context of culture in order to explore the complex nature of co-creation of cultural value in alternative places and cultural frames. From this perspective, the study underlines the roles of place and atmosphere in the cultural engagement process. The cultural engagement areas of art and the public are determined in three different fields: nature (art in the village), science (campus) and business (shopping mall). The case study research is realised in order to gain a detailed and holistic view of the process. While the intention of all art events is the interaction of art and society, all three cases lead to different dimensions of ‘cultural engagement’ in different contexts. In this manner, these different cultural frames enlarge our comprehensive view of the constitution of ‘art and cultural value’ in terms of place and cultural frame of the field. The study underlines that society-oriented local art events and organisations are supporting the art and society link rather than focussing the economic value of art and artists as the actors of a commercial art industry.

Book part
Publication date: 3 September 2021

Kevser Çınar and Gökhan Şener

Tourism, as a leading source of income for many countries, is one of the world's fastest-growing industries. Tourism demand is strongly influenced by the economic situation of the…

Abstract

Tourism, as a leading source of income for many countries, is one of the world's fastest-growing industries. Tourism demand is strongly influenced by the economic situation of the consumer, as well as by the political, environmental, security and health conditions provided by the host country. As tourism is not one of the first steps in Maslow's hierarchy of needs, it is not part of the mandatory spending group. Holiday plans are among the first to be altered or cancelled if there is a threat to the tourist's ‘biological and physiological needs’ or ‘security needs’. Thus, the tourism sector is highly susceptible to crises. Turkey tourism movement has faced several major national and global shocks of different origins recently. This study aims to examine the impact of crucial crises and of the current COVID-19 pandemic on the tourism industry in terms of their characteristics, social conflicts, political situation and responses. To achieve this objective, the development of the tourism sector in Turkey has been analyzed taking into account the conditions of the world economies. Comparisons were made between overall figures for incoming tourists, tourism revenues and hotel occupancy rates in Turkey for the time periods before, during and after these crises, considering certain other effects. The figures are related to significant incidents, economic, political, health, social or environmental crises that have occurred at the national or global level.

Details

Pandemics and Travel
Type: Book
ISBN: 978-1-80071-071-9

Keywords

Article
Publication date: 16 August 2022

Nicholas Wise, Özge Gökbulut Özdemir and Ian Fillis

While the theoretical interaction of the creative and cultural industries and entrepreneurship in business is gaining attention in the literature, such entrepreneurial practices…

Abstract

Purpose

While the theoretical interaction of the creative and cultural industries and entrepreneurship in business is gaining attention in the literature, such entrepreneurial practices are extending their role and position in the economy and in urban areas undergoing transformation. The purpose of this paper is to contribute to that literature by generating a model that links creative entrepreneurship with urban transformation as places see and expect continuous change and development.

Design/methodology/approach

The authors adopt a conceptual approach, embedded in a triple helix model, of creative entrepreneurship and urban transformation of the Baltic Triangle area of Liverpool, England. The authors inform this through a case study analysis, including qualitative interview data relating to the Baltic Creative.

Findings

The authors demonstrate the need for interdisciplinary research to assess value creation, value delivery and innovation as contributors to urban transformation based on creative entrepreneurship, while at the same time resulting in creative placemaking.

Research limitations/implications

This is a conceptual paper that will be used to frame future empirical research on generating additional insight by interviewing key actors to heighten understanding of innovation, value creation and value delivery process of placemaking, creative change and urban transformation.

Practical implications

This work can help inform creative policymaking, planning and development to achieve both social and economic impacts for a place and the wider region.

Originality/value

The authors both contextualize and show the transferability of the model, using the example of Liverpool’s Baltic Creative in Liverpool’s Baltic Triangle area of the city, highlighting the impact of creative change.

Details

Journal of Research in Marketing and Entrepreneurship, vol. 24 no. 2
Type: Research Article
ISSN: 1471-5201

Keywords

Content available
Book part
Publication date: 30 July 2018

Abstract

Details

Marketing Management in Turkey
Type: Book
ISBN: 978-1-78714-558-0

Book part
Publication date: 27 August 2014

Suleika Bort, Marie Oehme and Florian Zock

To maintain and enhance innovation performance, many firms nowadays look for resources from external sources such as strategic alliances and regional network embeddedness. While…

Abstract

To maintain and enhance innovation performance, many firms nowadays look for resources from external sources such as strategic alliances and regional network embeddedness. While considering the important interdependencies among different alliances, research has established an alliance portfolio perspective. From an alliance portfolio perspective, firms can consciously configure the dimensions of their alliance portfolios such as partner characteristics, relational properties, or structural properties. However, within the context of alliance portfolio configuration, the role of regional networks has been largely overlooked. As most high-tech firms are regionally clustered, this is an important research gap. In addressing this gap, this study explores the link between regional network density, alliance portfolio configuration, and its contribution to firm innovation performance. We examine how regional network density and alliance partner diversity influences firm level innovation output. We also investigate the moderating effect of overall network partner status and partner diversity on the link between regional network density and innovation performance. Our empirical evidence is derived from a longitudinal quantitative study of 1,233 German biotechnology firms. We find that regional network density and alliance partner diversity has an inverted U-shape effect on firm level innovation performance. However, overall network status as well as alliance partner diversity negatively moderates the link between regional network density and innovation output. Thus, our study contributes to a better understanding of the link between regional networks, alliance portfolio configuration, and firm level innovation performance.

Details

Understanding the Relationship Between Networks and Technology, Creativity and Innovation
Type: Book
ISBN: 978-1-78190-489-3

Keywords

Book part
Publication date: 30 July 2018

İ. Taylan Dörtyol, Ayşen Coşkun and Olgun Kitapci

Consumption is a way of communication whereby consumers express, position or/and differentiate themselves within their society or affiliated groups. A great part of consumers’…

Abstract

Consumption is a way of communication whereby consumers express, position or/and differentiate themselves within their society or affiliated groups. A great part of consumers’ lives are spent on various purchase activities, and many would be eager to understand the factors underlying those behaviours.

This chapter primarily deals with the cultural, social, psychological and personal factors that affect consumer behaviour. Each of these factors in relation to consumer behaviour is discussed in detail. The types of consumer buying behaviours and the consumer decision-making processes then provide the fundamentals of the topic along with their relevance to Turkish consumers.

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