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The article explores the linkages between the type of environmental strategy (ES), the use of internal communication (IC), and the greening of organizational culture (OC). Moreover, the article empirically examines whether company size matters in the use of environmental IC practices in the green context. Additionally, the article considers differences between people employed at different organizational hierarchy levels. The basis for such a comparison is their opinions about the effectiveness of communication practices.

Empirical research employed a survey method done on 199 organizations in 2020. Statistical analyses used the chi-squared test, Kendall’s Tau-b correlation coefficient, and the Mann–Whitney U test.

The research showed that companies with a proactive green strategy more often use different communication practices related to ES and have a greener culture. The study proved that larger companies more often use the analyzed communication practices. However, we found no significant difference in opinion between middle managers and line employees about the effectiveness of these practices.

The main contribution to business practice is the exploratory model based on the empirical study, which allows organizations to successfully implement the ES.

Studies rarely combine the three organizational elements: IC, OC, and ES. This article provides new empirical evidence on relationships between features of OC, green strategy types, and communication practices.

The transformation towards the Green Economy (GE) in Poland is a relatively new topic for researchers, policymakers and business practitioners. A comprehensive picture of the shift towards the GE can help mentioned groups translate theoretical assumptions into practice.

This chapter presents the assessment of Poland's shift towards the GE, measured by the proposed Green Transformation Index (GTI).

The set of GE indicators was elaborated in Structured Literature Review (SLR) variation method. Then, this set of indicators was compared with the Statistics Poland (GUS) secondary data and employed in the taxonometric calculation methods.

In the result, the GTI for the Polish economy was proposed and calculated between 2007 and 2020. The GTI allowed us to present a dynamic analysis of the transformation towards GE in Poland.

With the rapid development of technology in the 21st century, an ever-growing number of organisations are adopting digitalised technologies. The global economy connected with digitalisation is moving towards sustainable development. Individual firms adopt innovative technological strategies to consolidate their position in the competitive market. The study aimed to examine the management perception of the impact of E-commerce adoption (EC) on business performance (BP) – the moderating role of using artificial intelligence (AI).

A quantitative study using the deductive approach and the data collected from senior managers of the small and medium-sized enterprises (SMEs) in Sri Lanka, and 389 samples were collected using a simple random sampling method. EC, BP and AI were named as the independent, dependent and moderating variables in the model. Porters' generic strategies and resource-based views (RBVs) were applied as the foundation of the study.

The independent and moderating variables significantly influenced the BP. Managers' age, gender, education level and job position affect their perception.

The global economy is moving towards sustainable development using digitalisation. The firms should blend their strategies with digitalised platforms to survive in the competitive market.

The peer review history for this article is available at the following link: https://publons.com/publon/10.1108/IJSE-12-2021-0752