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This paper aims to explore consumer perception of “brand voice” authenticity, brand authenticity and brand attitude when the source of text is disclosed as either artificial intelligence (AI)-generated or human-written.

A 3 × 3 experimental design using Adidas marketing texts disclosed as either “AI” or “human”, or not disclosed was applied to data gathered online from 624 English-speaking students.

Text disclosed as AI-generated is not perceived as less authentic than that disclosed as human-written. No negative effect on brand voice authenticity and brand attitude results if an AI-source is disclosed.

Findings offer brand managers the potential for cost and time savings but emphasise the strong effect of AI technology on perceived brand authenticity and brand attitude.

Results show that brands can afford to be transparent in disclosing the use of AI to support brand voice as communicated in product description or specification or in chatbot text.

Influencer marketing in the traditional sense is changing and taking on a new and creative form. Previously, classic influencers were real, human people, now there is a rise in fake, artificial influencers who are opening up innovative means for brand–influencer collaborations over a variety of platforms. Computer-generated imagery influencers (CGIIs) are blurring the lines between the concept of real and fake people and with that numerous brands have begun creatively integrating them into both their marketing strategies and campaigns. This chapter contributes to the largely unexplored phenomena of CGIIs with a focus on the social media platform Instagram. Following a qualitative approach, the research provides a first detailed classification of CGIIs according to the categories demographics, positioning, behaviour and brand collaborations, and followers. As a frame of analysis, the current top 20 CGIIs (those with the most followers on Instagram) were investigated according to the top rankings outlined by HypeAuditor in 2019. The research resulted in the findings that CGIIs from their profile tend to be mostly female, of Asian origin, aged between 18 and 25 years old, and their content is most predominantly related to lifestyle and fashion. Also discussed in this chapter are six case studies evaluating creative brand collaborations with CGIIs in order to gain insights, as well as a first guideline to best practices. These collaborations can be seen across a spectrum of multiple different industries, such as luxury, home and interior, service, people, technology, and fashion.

In recent years, the number of management systems (MSs) has sharply increased. These MSs can be certified with, for example, the quality standard ISO 9001 or the environmental standard ISO 14001 and they can subsequently be integrated into one single, jointly managed system. The main purpose of this research is to study the relationships between the level of system integration, on one hand, and the difficulties encountered in the integration process, as well as the related benefits, on the other.

Data for this study derive from a survey carried out in 76 organizations registered to, at a minimum, both ISO 14001:2004 and ISO 9001:2008 standards for quality and environmental MSs. A descriptive and an exploratory factor analysis (EFA) are provided. Additionally, structural equation modelling (SEM) is applied to the responses of these organizations to a mailed survey.

From the results, the paper proposes a model of the difficulties related to systems integration that have an effect on the level of integration of several specific items of the MSs involved. A model related to the effect of the integration level on the benefits is also provided.

The study provides an original contribution to the understanding of how difficulties and benefits of MSs integration relate to the level of integration achieved in the participating companies.

This new measure of consumer law of some forty‐odd sections, a short Act by present standards but as far‐reaching as any legislation since the war, establishes a code of conduct in commerce and trade which few will be able to ignore, from the manufacturer down to the counter‐hand. Operative from November 30th of this year, traders will require to urgently consider their sales practices, advertising, labelling and their trade descriptions; sales staff will need to be instructed in their new responsibilities. The new law is not just for consumer‐retailer transactions, but extends to trade between different branches of all trades, so that a retailer will be protected against misleading descriptions and misrepresentations by a manufacturer and the latter against misdescriptions of ingredients or components.

In considering this subject, it is desirable to consult, and to go by, official documents and any comments made thereon by competent and unprejudiced persons who are recognised as authorities in their special line. In this connection it will be best to take, first, the text of the latest Imperial law as it stands (which is very explicit in regard to what is permitted and to what is not permitted to be done), secondly, the still more explicit official instructions as to how this law is to be carried out and enforced, and, thirdly, the comments of experts on the subject in some standard book intended for public guidance. Such a book is No. 68 of the well‐known Guttentag Law Series, edited by Doctors Lebbin and Baum.

THE recently concluded Annual Meeting of the Library Association at Birmingham, brought into prominence the fact that a great change has come over the spirit in which all that concerns librarianship is approached. Matters of policy which were formerly tabooed, and methods of work which excited only coldness and distrust, are now discussed openly and without rancour, and everything points to a great advance in progressive ideas in the near future. For example, such a paper as that of Mr. Ballinger on the rate limitation would have received but scant attention a few years ago; but it is accepted now with unanimous approval, and the Association deliberately pledges itself to take immediate steps to approach Parliament on the question. The Association without hesitation abandoned its old attitude of unconcern towards this vital matter, and whether or not it succeeds at first in securing the necessary legislation, it has committed itself to a course which, if persevered in, will ultimately lead to the triumph of the municipalities over the antiquated restrictions of the Legislature. All the old arguments about the unwisdom of approaching Parliament, of meddling with local taxation, of interfering with local feeling, of creating a barrier to the future progress of libraries by frightening communities which have not yet adopted the Libraries Acts; all these, and other arguments of a similar sort, have been quietly dropped, and a thoroughly business‐like attitude adopted instead. This would have been impossible even five years ago, and the result obtained is certain evidence of a complete change of opinion in this direction. So in other equally important matters. It was only necessary to go about a little among the librarians at Birmingham to ascertain that the old‐time conservatism which once held the field is rapidly disappearing. While some of the older men cling in a half‐hearted way to their old gods, there is not lacking, even on their part, a disposition to discuss sanely and sympathetically some of the more recent methods which have been proposed for the development and improvement of libraries. With the younger men the ideal is even higher, and their aspirations after perfection stronger and more genuine. There is a general agreement among them that collections of books which are not made available to the public in the most thorough way, by means of analytical and descriptive cataloguing, classification, open access, and liberality of regulations, may as well as not be dispersed. They are agreed that improvement in the status and condition of Public Libraries can only be secured by convincing the people that they are managed on the most scientific and useful lines, and that they are being made a vital part of the national machinery for the general, technical, artistic, and scientific education of the whole of the people. Something of this spirit could be observed in the discussions on cataloguing, but it showed with even greater strength in the conversation of the great majority of the librarians who think, read, observe, and abstain from public talking. But even among some of the older men, who have in their time condemned both catalogue annotations and exact classification, there was noticeable a distinct change of feeling towards these outcomes of the progressive library spirit. The Morning Leader of September 23rd, in an article on “The Free Library,” signed by “Zenodotus,” seems to have completely overlooked this important change and all that it means for the future. It refers to a period in the history of the Library Association somewhat remote from Birmingham in 1902; and however much we agree with the writer as regards the feebleness of the Association in one or two respects in which it compares unfavourably with certain privately subsidised enterprises of the American Library Association, the fact remains that the average member is alert and anxious enough for all‐round improvement. The whole tone of the Birmingham meeting of 1902 was progressive, and there is no doubt that so much activity and interest will ripen into important developments before long. We have seldom seen meetings so fully attended or discussions followed so closely, and these are hopeful signs of an approaching period of advancement along modern progressive lines. There is no reason why the Library Association, once freed from certain reactionary elements which led to stagnation, should not keep abreast with modern developments in library practice in all departments, and be the means of leading its members to an appreciation of higher and more advanced work than has hitherto been possible.

SO much interest has been aroused by our Editorial in the July number of The Library World, that we have decided to open a discussion of the project by all librarians who may be interested in the subject. As will be gathered from the communications printed below, the proposal which we made has been received with favour, namely :—That, in order to secure the full value of his magnificent endowed libraries for the public benefit, Mr. Andrew Carnegie should follow his action of creating numerous libraries to a logical conclusion by establishing a College of Librarianship, from which competent officers could be obtained to organise and manage his libraries. Indeed, it is the only practical solution of the difficulty which must presently arise, unless it is Mr. Carnegie's desire that local authorities be left as heretofore, to appoint as librarians any political or local pet who happens to be in the ascendency at the moment.

The use of boron compounds or other preservatives of the nature of drugs in cream is alleged to be necessary mainly for two reasons, namely, long distance transit leading to a considerable lapse of time between despatch and consumption, and the uncertainty attaching to the disposal of consignments of perishable and valuable material in a fresh or apparently fresh condition.

Describes the life history of the British Food Journal, its changing editorial team, ownership and editorial focus. The authors have used much wider source material than the archives of the journal, now in its 100th year. The journal was always closely identified with the safety of food, its adulteration and the government’s duty to safeguard the public. The second section reviews the profession and role of the public analyst, in particular the history and development of the Society of Public Analysts. The next and longest section of the monograph is devoted to an interesting examination of food safety, nutrition and food manufacturing issues over the last 100 years. Many of the points raised are illustrated by excerpts from papers written in BFJ and included as Appendices to the monograph. Food irradiation was first raised as a subject in the journal in 1928! Bread and milk as staples in the British diet are looked at in some detail in terms of their ingredients and health properties. Some appendices have been included just for interest and provide brief snapshots of some of the main food concerns of the time, e.g. The Pure Food Society, the food we eat, food poisoning, a world food policy, the packaging of foods, food hygiene. Plus ça change ...