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The emergence of cryptocurrencies has tremendously changed the way of financial transactions around the world which has led to form distinct discussions in the field regarding its reliability. This paper aims to evaluate the published literatures on cryptocurrency identifying its growth, citation, prolific authors, journals, countries, active funding agencies, collaboration pattern and emerging research hotspots in the area.

Scientometrics and Altmetrics parameters have been incorporated in the study. Literatures covered from the Scopus database searching within “Article Title, Abstract, Keywords” with keywords “cryptocurrency” OR “digital currency” OR “bitcoin” OR “Ethereum” by limiting the time range of 2013–2022, English language and journal articles only. Total 6,107 documents have been identified. The further analysis and visualisation is performed using MSExcel, VOSviewer, Biblioshiny and Tableau. Another tool, Dimension.ai is used to identify the Altmetric Attention Score.

The findings reveal that the growth of research and citation rate hiked from the year 2017 till now. Elie Bouri is the top contributor, IEEE Access is the most prolific journal, China being the prolific country. Topics like Blockchain, Bitcoin, Ethereum, smart contracts, financial markets are emerging researched hotspots. The reliability of crypto market is still not clear because of its high volatility. The findings of the study will be more useful in the academia, subject specialists, research institutions, funding agencies, publishing agencies in decision-making.

To the best of the authors’ knowledge, there is no such study found considering both Scientometrics and Altmetrics approaches on cryptocurrency research with the selected time bound.

To deal with the agenda of extensive research to establish employer branding as a valuable Human Resource (HR) practice, this study aims to examine perception of seafarer to explore the attributes related with employer branding in maritime industry. This study intends to explore the applicability of instrumental-symbolic framework of employer branding in maritime industry to understand the dimensions related with attractiveness of seafarers’ jobs.

Sample of the study is Indian seafarers include only officers from both deck and engine. Total 276 usable responses were considered at the end for data analysis.

Both, the instrumental and symbolic attributes explained significant variance in predicting attractiveness of seafarers’ occupation, thus supporting hypotheses 1 and 2. In particular, among instrumental dimensions, social/team activities, structure, advancement, travel opportunities and pay and benefits positively predicted seafarers’ attraction towards their job. As symbolic dimension, sincerity, competence and prestige was positively related, and ruggedness was negatively related to attractiveness of the present job among seafarers.

Overall, the present findings ascertain the utility of the framework as a conceptualization of employer brands and support the applicability of instrumental-symbolic framework for understanding the dimensions of occupational attractiveness in different context and culture, i.e. Indian Seafarers.

Although the popularity of employer branding is growing amongst human resources practitioners, but still, there is dearth of academic (mainly empirical research) literature on the subject, `appeals to management researchers (Cable and Turban, 2001; Backhaus and Tikoo, 2004, Edwards, 2009; alniacik and alniacik, 2012; Kucherov and Zavyalova, 2012). With this in consideration and to deal with the agenda of extensive research to establish employer branding as a valuable HR practice, the present study examines perception of seafarer to explore the attributes related with employer branding in maritime industry.

This paper aims to examine the effect of perceived work–life balance on the perceived level of employer branding attraction valueand organizational talent management. Accordingly, the structural model is developed that delineates the interactions among these and explores the mediating effect of employer branding attraction value between the relationship of work–life balance and organizational talent management.

This study is based on survey results and review of literature in terms of their implications for the proposed framework. Data have been collected by convenience incidental sampling from middle-level executives working in different information and technology (IT) companies. The model and posited hypotheses were tested through structural equation modeling analysis.

Perceived work–life balance was found to be positive and significantly predicted the employer branding attraction value and organizational talent management. The study also showed that there exists a significant and positive correlation between employer branding attraction value and perceived organizational talent management. Further, employer branding attraction value found to be a mediating construct between the relationship of work–life balance and organizational talent management.

The present study will add insight into the human resource practitioners to design cost-effective and prolonged popular practices in order to meet the employees work and personal expectations under the organizational association. The research investigated issue within focused IT sector employees to understand and solve the issues generated with changing factors in an organizational environment such as increasing women participation, duel earning couple, and maintaining the difference between various categories of employees at the practice level.

The study has value at both the scholarly and practice level. At a scholarly level, the research investigated an important contemporary issue at both level individual as well as organizational level. In practice if organization implements people friendly work-life balance policies, then this will be surely be helpful in organizational productivity in form of talent management and employer branding and further this will improve the personal and professional performance of most elementary component of developing society.

Work–life balance much more depends upon employees' perception, but so far the study has neglected the impact of this perception on other organizational attributes maintained under human resource management. Changes in demographic characteristics and interchangeable role of the youth population in organizations and society as well thrive for the newer approach to deal with the personal and professional aspects of the employees.