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Article
Publication date: 20 May 2024

Goudarz Azar, Georgios Batsakis, Rian Drogendijk, Ashkan PakSeresht and Ruoqi Geng

In this research, we designed and implemented a unique vignette experiment to study the effect of managers' perceptions of institutional distance on foreign location choice, as…

Abstract

Purpose

In this research, we designed and implemented a unique vignette experiment to study the effect of managers' perceptions of institutional distance on foreign location choice, as well as the moderating effect of managerial international experience and preferred entry mode on this relationship.

Design/methodology/approach

We employ an experimental vignette methodology (EVM) approach applied in the context of Chinese managers to test the causal relationships depicted in our hypotheses. In this way, we measure the decision-makers' perceptions ex ante, i.e. in conjunction with and prior to a decision about a foreign location choice.

Findings

Our findings show that managers' ex-ante perceptions of institutional distance negatively affect decisions on foreign location choice. Also, we find that managerial international experience and preference for high commitment entry modes mitigate the negative effect of managers' perceptions of institutional distance on foreign location choice.

Originality/value

This research study adds to our understanding of the effect of managers' perceptions of institutional distance and managerial contingencies on foreign location decisions. Further, it advances novel experimental design in international business research in general and on foreign location choice in particular.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 7 October 2014

Maria Tunberg

– This review investigates the extent and content of research into rural firm growth, and identifies and describes various approaches to studying firm growth.

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Abstract

Purpose

This review investigates the extent and content of research into rural firm growth, and identifies and describes various approaches to studying firm growth.

Design/methodology/approach

The paper is guided by the systematic literature review framework which, combined with a qualitative assessment, ensures a rigorous review. An initial set of 200 peer reviewed articles was included in the review. During the quality assessment stage this set was reduced to 50 articles which were analysed in depth.

Findings

Three approaches to firm growth are identified and explored, focusing on the output, process and context of firm growth. The results further indicate increasing interest in rural firm growth and identify six themes constituting the research field.

Originality/value

Firm growth is advocated as a solution to development challenges, especially in rural settings. However, the firm growth literature is dominated by outcome-based research, often focused on technology-based businesses in dynamic urban regions, whose results are not easily transferable to rural contexts. This review contributes by mapping the current state of knowledge in the field, by articulating and discussing taken-for-granted assumptions with regard to firm growth and by identifying three approaches to firm growth, of which the context approach is the least common but which may prove valuable to further increase in the understanding of rural firm growth.

Details

Journal of Enterprising Communities: People and Places in the Global Economy, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6204

Keywords

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