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New Zealand is a country of many cultures and ethnicities. With a growing Asian community, cultural capability of the mental health workforce is essential to ensure that Asians have equity in access to appropriate and high quality services. Literature indicates a growing need to develop resources and enhance knowledge on cultural competence to assist health service providers to address the needs of people from diverse backgrounds. Yet, at what stage of training and/or practice are health professionals gaining access to this knowledge?Consultation with local health services and tertiary education institutions revealed a gap in the knowledge of Asian mental health being taught in the curriculum of students undertaking training to become health professionals. Further research indicated a need and desire from tertiary institutions to have access to Asian mental health material for both enhancing students' learning, and promoting the concept of continuing education following graduation. As a result, an interactive, self‐administrative CD‐rom comprising three modules: self‐reflection; Asian philosophies; and clinical issues was compiled.Early feedback indicates that the CD‐rom has tremendous potential in terms of applicability to enhancing current curriculum and for teaching students skills such as accessing articles and web based resources, valuable for the purposes of continuing education. Continuing education with regards to cultural competence is not just for qualified health professionals but needs to be integrated as part of students training as health practitioners, in order to ensure health care providers are able to provide effective and culturally responsive services.

The purpose of this paper is to explore the practices and outlooks of public relations (PR) and corporate communication practitioners in six countries of South East Asia, through the eyes of practitioners themselves.

The paper draws on the findings of a doctoral research project comprising an online questionnaire sent to 100 active PR and corporate communication practitioners in six countries of South East Asia, attracting 30 responses; and a subsequent series of 14 semi-structured, in-depth face-to-face interviews. While taking some account of a range of theories in formulating questions, the research is primarily inductive in nature, seeking to reveal self-perceptions of the working worlds, worldviews, values and concerns of practitioners themselves.

The project confirms, in the South East Asian context, hypotheses previously advanced by researchers including Sriramesh (2004), Sriramesh and Vercic (2001), Bardhan (2011) and others which assert that distinctive worldviews and local and regional cultures can be significant considerations in understanding the ways that communication strategies are developed and applied in different geographical locations. Going further, the research confirms that local practitioners see other environmental variables including differences in infrastructure, the composition of local languages and a range of other factors which go beyond “attitudes” and “values” as having important impacts as well, and therefore being worthy of more detailed attention by international communication planners and scholars.

The research has implications for practitioners seeking to develop effective communication strategies in South East Asian environments. For scholars, the research has implications for better understanding of the significance of a range of environmental variables which may impact the effectiveness of professional practice in the region but which as yet may not be sufficiently recognised by existing theory and case studies. The project has a small sample size, with respondents drawn primarily from the membership of two English-speaking international professional associations. All research was also conducted in English. It may therefore not be fully representative of all practitioners across the region.

The findings draw attention to ways that communication strategies might be more successfully developed and applied in particular Association of South East Asian Nations countries, and how professional practice in this region can help to better inform the development of more inclusive, comprehensive and critical “international” PR theory, curriculum and pedagogy.

The research has social implications in regard to promoting better understanding of the outlooks and influences upon a group of professional people who arguably enjoy disproportionate influence upon the communities and societies in which they operate, by virtue of the work they undertake to explain, persuade and build relationships on behalf of other influential parties.

This is the first research project providing extensive first-hand simultaneous insights into the working worlds and personal outlooks of a broad cross-section of corporate communication practitioners across a number of major countries of South East Asia, embracing a comprehensive range of discussion topics.

The purpose of this study was to examine the health promotion behaviours of Gujarati Asian Indian immigrants in the United States. Although there is an abundance of literature on health promotion behaviours, research on Asian Indian immigrant’s health promotion behaviour remains unexplored. The research was conducted on a national sample of 261 Gujurati immigrants via survey questionnaire. Apath model was utilised to test predictors of health promotion behaviours among the respondents. Findings reveal that health promotion behaviours were positively associated with the respondent’s age, number of work hours and negatively associated with meal change to a more western diet. Implications for social work practitioners are discussed.

The novel coronavirus (COVID-19) has completely changed the landscape of the hospitality industry. The World Health Organization does not officially recommend wearing face masks in the workplace. Wearing face masks is controversial worldwide, however it has been widely adopted in Hong Kong society. Hospitality practitioners have worn face masks to work and serve customers for almost a year long, matching the duration of the COVID-19 pandemic. This paper proposes a conceptual model of face mask effects and also discusses and evaluates the effects of wearing face masks during the pandemic.

A convenience sampling method is employed to investigate hospitality operators using in-depth and focus group interviews with managers, front-line staff and customers.

The perspectives of both hospitality practitioners and customers are included in this study. The concepts of (1) invisible care, (2) sense of safety and (3) service trust have been introduced in this study. These provide valuable insights for the service industry when facing a large-scale health crisis, now and in the future.

This paper analyzes interview data collected from 35 respondents – 14 managers, 6 practitioners and 15 customers – in order to understand the critical effects of wearing face masks during the pandemic and the perspectives of both hospitality practitioners and customers.

For the hospitality industry, wearing face mask in service has already become a “new normal”, face mask effects might create an impact on service design, service delivery and service quality.

The findings show that wearing face masks turns hygiene and safety into a form of invisible care in the Asian hospitality industry. Practitioners' perspective regarding the necessity of a smile is less important to Asian customers, showing a discrepancy between the two parties. Customers do not believe that service quality has dropped due to the wearing of masks, but that the level of hygiene has risen. Unlike customers, practitioners are more concerned about not providing good quality service. However, the interview data show that respondents generally agree that mask wearing is a gesture and symbol for the hospitality industry to make tangible a new form of caring, professionalism, safety concern and communication.

Public relations practitioners and journalists in South Korea (n=300) were surveyed regarding their perceptions of the influence of 11 types of informal relations (ranging from press tours to perks and bribes) on the news. Using coorientational analysis, the perceptions of each group regarding the ethics of informal relations were also investigated. The two groups reported significantly different perceptions of the influence of informal relations on the news, as well as the ethics of informal relations. Practitioners perceive greater influence of informal relations on news coverage as well as on news content, and perceive informal relations as more ethical or acceptable in practice than do journalists. Regarding informal relations, journalists’ perceived gap between their own ethical values and their predictions of practitioners’ ethical values is bigger than the converse. Finally, practitioners’ misunderstanding of journalists’ ethical values is greater than journalists’ misunderstanding of practitioners’ ethical values. This study indicates that even in a culture where press clubs and interpersonal media relations are the norm and could be expected to breed familiarity, attitudinal differences between practitioners and journalists are striking.

The number of older Asians in the UK is increasing placing greater numbers at risk of developing dementia. The emerging need to address early diagnosis is especially prominent in areas where Asian communities are long established. This was the specific focus of a Dementia Collaborative Project in North West Kent. The project, working through a primary care practice, aimed to raise awareness of dementia and to facilitate early intervention and access to specialist dementia services. Using an evaluation methodology adopted by the Collaborative and working through a multiagency steering group, the pilot project successfully identified an appropriate primary care practice, established a link with a specially trained Asian nurse and devised a set of project materials. By inviting older Asian patients with memory problems to make an appointment with the nurse, and enclosing a culturally relevant information leaflet, older people were encouraged to come forward. Although the number of individual patients identified was small, the project outcomes include: significantly increased referral rates from black and minority ethnic communities to specialist services and greater awareness of dementia‐related issues in both primary care and Asian care services. Overall, the evaluation suggests that by engaging with a committed primary care practice it is possible to engage a hitherto marginal group of older people in early intervention in dementia and raise awareness about its benefits. That this approach underpins the development of a larger scale five year project in the same area additionally endorses its relevance for the mainstream population.

The purpose of this paper is to explore the links between forced marriage, running away/going missing and child sexual exploitation.

An extensive research review and interviews with experts and practitioners across the three fields identified a total of 22 cases in which young people (aged 18 and under) had experienced some combination of all three issues. Of these, nine case studies involving South Asian young people were explored in depth using a case study methodology.

Through adopting constitutive intersectionality as an analytical framework, the power of “community” emerged as a distinct theme within the cases. Concern about both family and community “honour” impacted young people’s decision making and help seeking processes. “Honour” also impacted parental responses to the young people as well as how they engaged with the professionals seeking to support them.

The safety of mothers also emerged as an issue, suggesting that this is an area for further research.

Practical implications for practice included: the need to address barriers to young people disclosing abuse and entering into the criminal justice process; difficulties associated with finding safe spaces to work with young people; the need to identify effective ways of working with abused young people who are unable to draw on relational and social support; and dangers associated with accessing support services.

An extensive review of the relevant research literature failed to uncover links between forced marriage, going missing and child sexual exploitation. This led the author to assert that the risk of child sexual exploitation as it relates to young South Asian young people who run away from home to escape forced marriage has been both under-acknowledged and under-explored (Sharp, 2013). Empirical research undertaken by the author over a 15-month period confirmed this assertion.

This paper aims to examine the factors that measure different satisfaction levels between the Asian and Western travellers during their stay in hotels in Malaysia. The paper also seeks to analyse the importance of the tangible and intangible factors in the hotel industry.

The research questions are utilised to measure the differences between Asian and Western perception of hotel attributes. A questionnaire with five‐point Likert scale is applied to measure customer satisfaction. Data is analysed using SPSS software by employing factor analysis, multiple regression, and analysis of covariance (ANCOVA).

Results indicate that there are significant differences between Asian and Western evaluations of hotel quality, with clear indication that satisfaction levels Malaysian hotels were higher among Western travellers than the Asian travellers. Both Asian and Western travellers perceive hospitality as an influential factor in determining the overall satisfaction level.

The limitation of the study is that the sample is taken only from travellers who are leaving Malaysia by plane. Future research can be carried out on the travellers arriving at and depart from Malaysia using different mode of transportations.

For practitioners, it is worth noting that Asian travellers are exclusively concerned with the value for money services, while Western travellers regard security and safety, and food and beverage as important factors for them to stay in the hotels or revisit the country.

Malaysia is an emerging market for tourism industry and the information obtained from the travellers can be utilised to enhance a much more efficient marketing strategy in the hotel industry. This paper contains material relevant to education as well as to the tourism industry, and implementable solutions are sufficiently well suggested.

This paper aims to identify distinct consumption patterns among Asian consumers and examine how these relate to cultural antecedents and key human values.

This study uses a large, representative sample of almost 7,000 Asian consumers in 10 culturally varying markets, using latent profile analysis (LPA) to identify the consumption profiles.

The findings empirically demonstrate that the two profiles are “inner-directed nationalistic frugals” (IDNF) and “outer-directed self-eekers” (ODSS). IDNF consumers spend more time and money on education and prefer ethnocentric consumption. ODSS consumers emphasize individuality, self-expression, seeking novelty and impressing others. Consumers with more collective values in Schwartz's typology tend to demonstrate the IDNF pattern; those with more individualistic values demonstrate the ODSS pattern. The distribution of IDNF and ODSS profiles is influenced by demographics, religion and geographical region: IDNF is greater than ODSS in Southeast Asia; ODSS is greater than IDNF in East Asia; IDNF is roughly equal to ODSS in Northeast Asia. IDNF tends to be found among older and more religious consumers, while ODSS is the opposite. Importantly, in the more religious Southeast Asian countries, even younger consumers are more IDNF than ODSS.

This research uses an exploratory and discovery-oriented approach; future research can use more confirmatory approaches to systematically examine the relationship between cultural dimensions (e.g. individualism-collectivism) and consumption patterns.

For their brands to grow in Asian markets, marketing practitioners are advised to use multiple brands to segment Asian consumers based on their values, demographics, geographical location and what religious/faith traditions they follow.

This is the first paper to identify consumption profiles in Asian markets using LPA without prior conceptual biases and relate them to cultural values and demographic variables.

The purpose of this paper is to examine how the influence of Western Christian fundamentalist religious ideology has influenced the core thinking behind anti‐money laundering (AML) control, and how this polarized set of values makes it more difficult for Asian bankers to understand and empathise with a moral philosophy which does not necessarily come within their own social or cultural experience.

The paper is based upon both empirical research undertaken during travels in South East Asia (SE Asia), and from anecdotal evidence provided by practitioners in the region.

It was discovered that the long‐term implications of US attitudes towards AML control had an effect of putting SE Asian financial institutions at a financial disadvantage when they came to deal with US regulatory demands, and that the question thereby raised was whether the US underpinning philosophies had more to do with financial self‐interest, than any real attempt to harness a moral philosophy.

Greater time and effort will have to be found to create a level‐playing‐field in international standards of AML definition, in order to satisfactorily include the moral precepts of SE Asian practitioners.

The paper seeks to stimulate genuine debate and discussion, and to avoid the retreat into a vague acceptance of un‐proven hypotheses.