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1 – 6 of 6Anupama Nallari and Ate Poorthuis
Singapore, a multiracial nation, where 80% of the population resides in mid- to high-rise public housing estates, provides an interesting milieu to study neighbouring in the…
Abstract
Singapore, a multiracial nation, where 80% of the population resides in mid- to high-rise public housing estates, provides an interesting milieu to study neighbouring in the context of high-density living. Its geopolitical position and socio-demographic features – such as an ageing demographic, changing family structure, and increasingly diverse population – have rendered social cohesion an integral aspect of national and neighbourhood-level policies, programmes, and institutions. However, these programmes and policies are built on a relatively static national narrative around mutuality, harmony, and community bonding that rarely takes into consideration current social, temporal, and spatial constructions of neighbouring. It is in this light that we re-examine the social construction of ‘neighbours’ and ‘neighbourliness’ in Singapore using a holistic quality of life (QoL) framework to better understand both institutional and lived forms of neighbourliness. A mixed-methods research approach, comprising 243 semi-structured interviews (161 with a Q method component) and a large-scale survey comprising 3,134 participants, was conducted to explore and assess current norms, attitudes, and practices around neighbouring. Our findings show a dominant set of practices around neighbouring that are polite, minimal, and often referred to as ‘hi/bye’. we note two particular perspectives of the relative importance of neighbours in contributing to QoL and consider the effects of hi/bye neighbouring upon an older group of residents for whom neighbours are still important. This deeper understanding around neighbouring in public housing estates also brings relevant insights to related social cohesion policies and programmes.
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Emilio Pindado and Ramo Barrena
This paper investigates the use of Twitter for studying the social representations of different regions across the world towards new food trends.
Abstract
Purpose
This paper investigates the use of Twitter for studying the social representations of different regions across the world towards new food trends.
Design/methodology/approach
A density-based clustering algorithm was applied to 7,014 tweets to identify regions of consumers sharing content about food trends. The attitude of their social representations was addressed with the sentiment analysis, and grid maps were used to explore subregional differences.
Findings
Twitter users have a weak, positive attitude towards food trends, and significant differences were found across regions identified, which suggests that factors at the regional level such as cultural context determine users' attitude towards food innovations. The subregional analysis showed differences at the local level, which reinforces the evidence that context matters in consumers' attitude expressed in social media.
Research limitations/implications
The social media content is sensitive to spatio-temporal events. Therefore, research should take into account content, location and contextual information to understand consumers' perceptions. The methodology proposed here serves to identify consumers' regions and to characterize their attitude towards specific topics. It considers not only administrative but also cognitive boundaries in order to analyse subsequent contextual influences on consumers' social representations.
Practical implications
The approach presented allows marketers to identify regions of interest and localize consumers' attitudes towards their products using social media data, providing real-time information to contrast with their strategies in different areas and adapt them to consumers' feelings.
Originality/value
This study presents a research methodology to analyse food consumers' understanding and perceptions using not only content but also geographical information of social media data, which provides a means to extract more information than the content analysis applied in the literature.
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Roberto Falcão, Eduardo Cruz, Murilo Costa Filho and Maria Elo
The purpose of this paper is to discuss the issues in studying hard-to-reach or dispersed populations, with particular focus on methodologies used to collect data and to…
Abstract
Purpose
The purpose of this paper is to discuss the issues in studying hard-to-reach or dispersed populations, with particular focus on methodologies used to collect data and to investigate dispersed migrant entrepreneurs, illustrating shortcomings, pitfalls and potentials of accessing and disseminating research to hard-to-reach populations of migrant entrepreneurs.
Design/methodology/approach
A mixed methodology is proposed to access hard-to-reach or dispersed populations, and this paper explores these using a sample of Brazilian migrants settled in different countries of the world.
Findings
This paper explores empirical challenges, illustrating shortcomings, pitfalls and potentials of accessing and disseminating research to hard-to-reach populations of migrant entrepreneurs. It provides insights by reporting research experiences developed over time by this group of researchers, reflecting a “mixing” of methods for accessing respondents, contrasting to a more rigid, a-priori, mixed methods approach.
Originality/value
The main contribution of this paper is to showcase experiences from, and suitability of, remote data collection, especially for projects that cannot accommodate the physical participation of researchers, either because of time or cost constraints. It reports on researching migrant entrepreneurship overseas. Remote digital tools and online data collection are highly relevant due to time- and cost-efficiency, but also represent solutions for researching dispersed populations. These approaches presented allow for overcoming several barriers to data collection and present instrumental characteristics for migrant research.
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Adetumilara Iyanuoluwa Adebo and Hanina Halimatusaadiah Hamsan
This paper is determined to examine the role of body image and materialism in predicting the identity exploration of university students when conspicuous consumption is a mediator…
Abstract
Purpose
This paper is determined to examine the role of body image and materialism in predicting the identity exploration of university students when conspicuous consumption is a mediator variable.
Design/methodology/approach
The study used a quantitative method. Data were collected from students of three federal universities in Nigeria. The sample size was 331. A self-report questionnaire was used to collect data and analysis was performed using the partial least squares structural equation modelling.
Findings
Findings reveal that materialism has a negative association in predicting the identity exploration of students. At the same time, there was a significant full and partial mediating effect of conspicuous consumption on the relationship between body image and materialism on identity exploration, respectively.
Research limitations/implications
The study provides valuable information for parents in understanding how conspicuous consumption may influence their children’s identity formation. The findings can also be helpful for educators in the design of discussions and interventions for students on the social-psychological antecedents of conspicuous consumption and identity exploration. Government and regulatory agencies can use the study’s findings to shape student financial literacy and consumer protection policies.
Originality/value
This study makes both theoretical and methodological contributions to the existing literature. It provided concrete empirical evidence establishing a subtle connection between the symbolic self-completion theory and the identity status paradigm. It is also amongst the first single research conducted within the scope of these two theories in the Nigerian higher education context.
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