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Falls at home among the elderly are frequent and costly occurrences. Timely responses to falls are possible when initiated by the use of Personal Emergency Response Systems (PERS). More work is needed, however, in preventing these falls from occurring. Means to prevent falls among the elderly include using higher technology such as telehealth systems and lower technology such as home modifications that better ensure safety of elderly residents. Fall prevention programmes that are developed specifically for the elderly living in their own homes need to comprise a combination of both low‐ and high‐tech preventative strategies.

Hospices offer people a place to die with dignity, but their numbers are so limited that most people die in hospital or in a care home. This paper describes the development of a telehospice toolbox which it is believed will help to replicate hospice care in the homes of people in the community, thus enabling many more people to be supported in the way that they want at the end of their lives. The toolbox contains a number of different technology items that can be selected on a per‐patient basis to allow a dying patient and their family the best quality of life during their most stressful experience.

The subject description of novels in library catalogues is traditionally limited to the classification number with no description of the story. On the other hand, enthusiastic readers describe novels by tags or reviews in Web services. The purpose of this paper is to analyse readers' descriptions of novels and suggest an enhancement of the catalogue record which would be useful to the readers.

The original research involved a content analysis of tags and reviews written by users in the online bookstore Amazon.com, the online reader advisory service LibraryThing, and the reading promotion project Primorci beremo. The results were compared to previously published results.

The characteristics that most frequently elicit comments by readers are: the names of the creators and literary characters, geographic names and the titles of works, the time frame in which the story takes place, and the literary genre. Their evaluation of a novel was expressed with an opinion, an analysis, or a professional review. Awards were mentioned, and readers often also expressed their personal experience with the novel. They connected the novel with a sequel or series, with otherwise related novels, movies, etc. Often, pictures of the cover and other factual data were included.

Research was limited to readers' experiences and descriptions of literary works written in prose.

It is suggested that the time frame, genre and awards received should be included in the functional requirements models.

Original research was conducted over a longer period of time. The results were re‐evaluated and compared to previously published results from studies by different researchers.

A crisis, according to the Oxford English Dictionary, is “a decisive moment”, “a turning point”, “a time of great difficulty”. If this is the case, then marketing cannot possibly be in crisis. Crises are temporary states of heightened anxiety, whereas marketing is in a semi‐permanent philosophical pickle. Or so scholarly commentators would have us believe. This paper argues that there is no crisis of representation in marketing. There are more, and more varied, representations of marketing than there have ever been. Representationally speaking, marketing is living in a golden age, a time of Croesus and King Midas. The real problem is that many of these representations are not very good, albeit for understandable reasons. We need to raise the quality rather than increase the quantity of our “experimental” endeavours and this paper makes five recommendations to that end.