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Energy, as the most valuable concept of today, works with all disciplines, gains momentum, and increases all kinds of studies on energy and consciousness on the subject. The media provides the most rapid and effective awareness of energy, the requirements for efficient energy use, energy literacy, conscious use, and sustainability. At this stage, content related to all types of topics produced in the digital world gains importance. As communication is carried out with different target groups, public service announcements constitute an important place among the public affairs activities. Public relations can be defined as communication management. In this communication management style, strategic plans are made, and attitudes and behavior changes can be obtained through the target groups. It is aimed at delivering the content produced through mass media in public service announcements to individuals. The public is educated and made aware of the issues that are of concern to them. With these short announcements, information is provided on health, education, etc., and awareness is created for these issues. Public interests are taken as the basis for messages that do not have a commercial aspect and do not cover a very long time. In the study, the importance of public service announcements on energy efficiency is evaluated, and within the scope of the research, semiotic analysis will be made of the contents of the YouTube page of the Ministry of Energy and Natural Resources. At this point, the issues and indicators emphasized in public service announcements on energy will be analyzed.

Technology, which cannot be considered as a separate existence from society, has become one of the basic research subjects of social sciences. Changes in the new communication technologies have an impact on every area of individual life causing radical changes. Along with globalization, this change and transformation of technological developments change the fields of work as well as individual life. Today, every business must keep up with the competitive environment, which is an indispensable part of globalization. In this context, the strategies aimed at the change and transformation required by sectoral arguments should be activated. The concept of customer satisfaction has become the most important element of today’s conditions. Therefore, the enterprises have to use digital media in the most effective way to create new customer profiles and increase existing customer loyalty by placing their customer-focused work at the top. The study aims to offer improvement suggestions to increase customer satisfaction in terms of usability of the Hepsiburada mobile application. A persona has been created for selecting users for the usability test. A questionnaire has been conducted for this persona, and those who meet the operational criteria are included in the study. In the study, a user-based usability test was performed with 10 users. At the end of the study, usability problems related to the use of the Hepsiburada application were determined, and solutions were offered.