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The purpose of this paper is to describe and analyze the impacts that the recent proliferation of private and overlapping standards is having in the trade of agricultural products from developing countries.

In a first stage industry experts in the Chilean fresh fruit trading industry were interviewed to understand the perceived impact that private standards are imposing in the industry. These interviews allowed to identify the market case study, table grapes, the landscape of private standards and their prevalence in different countries. In a second stage, a gravity trade model for trade in table grapes was estimated, with a focus on the more stringent countries identified by experts in the first stage.

We show evidence that the proliferation of private standards required by large European retailers has diverted trade away from more stringent countries that require more certifications (and into less stringent European markets). We also show that the costs of these additional certifications have been shared by trading partners, via an increase in direct sales, as opposed to consignment (the traditional marketing mode), which is associated with higher prices.

The impacts of the recent proliferation of private and overlapping standards in international trade needs to be better understood both by the legal and economic literature. While the use of private standards has been growing since the 1990s, there is a recent trend of large European retailers imposing their own and overlapping standards that needs to be better understood to inform policy.

While there is a thin literature on the impact of private standards on trade, most of this has studied the effects of the now de facto mandatory GlobalGAP certification. However, there is a recent trend by large European retailers of demanding their own private certifications, together with other already existing overlapping private standards. This study describes and analyzes the impacts of this rather new trend.

This chapter investigates to what extent private and public European food safety standards affect European imports of a key high-value horticultural product such as green beans from Kenya. First, we estimate the ad valorem tariff equivalents of these nontariff measures (NTMs) for the main European importing countries using an extension of the price-wedge method. Second, we embed these estimated tariff equivalents into a gravity model. We find that the trade effects of these measures during the period 1990–2011 move from being positive in the beginning of the period to being increasingly negative from 1995 until 2003 and then tend to vanish at the end of the period as if Kenyan suppliers have progressively adjusted their trade to these NTMs. We also show that the establishment of the Common Market for Eastern and Southern Africa and the East African Community stimulates that trade with European countries.