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This paper is dedicated to answer two questions: What is the business model of interactive television (iTV) ad at China’s Spring Festival Gala; and Why the business model of iTV ad creates different commercial values for different firms.

The two questions can be summarized as what and why problems; so, this paper adopts the method of the qualitative case study. For the first question, this paper uses the method of system activity diagram to design the business model. For the second question, this paper proposes a new analytical method – voice, incentive and convenience (VIC) model, which is used to analyze the commercial value of iTV ad. The proposal of VIC model is based on Wang et al.’s Iceberg theory.

The effect of interactive advertising is significantly better than that of traditional advertising, and interactive advertising is becoming the first choice for marketers. The business model innovation of iTV ad brings new business opportunities. In addition, the larger the area of the triangle surrounded by the three elements of VIC, the higher the commercial value of iTV ad.

Current business model studies focus on business model definitions and innovations, whereas the studies on business model evaluation and its influential factors are rare. A new analytical model named VIC is proposed. It explores the effect of VIC on the commercial value of iTV ad and provides a reference for the quantitative empirical analysis. The combination of activity system theory and VIC model contributes to the understanding of the explicit knowledge and tacit knowledge of iTV ad business model. This framework can be used to guide TV stations and stakeholders for business model innovations and optimizations.

The purpose of this paper is to update the work of Carter and Easton (2011), by conducting a systematic review of the sustainable supply chain management (SSCM) literature in the primary logistics and supply chain management journals, during the 2010–2018 timeframe.

The authors use a systematic literature review (SLR) methodology which follows the methodology employed by Carter and Easton (2011). An evaluation of this methodology, using the Modified AMSTAR criteria, demonstrates a high level of empirical validity.

The field of SSCM continues to evolve with changes in substantive focus, theoretical lenses, unit of analysis, methodology and type of analysis. However, there are still abundant future research opportunities, including investigating under-researched topics such as diversity and human rights/working conditions, employing the group as the unit of analysis and better addressing empirical validity and social desirability bias.

The findings result in prescriptions and a broad agenda to guide future research in the SSCM arena. The final section of the paper provides additional avenues for future research surrounding theory development and decision making.

This SLR provides a rigorous, methodologically valid review of the continuing evolution of empirical SSCM research over a 28-year time period.

This study aims to examine the impact of controversial governance practices on media coverage under a specific context. Based on the attribution theory, this study develops a theoretical framework to explore how antecedent factors can influence attribution process under a particular cultural context.

This paper presents a behavioral view of the media and corporate governance to demonstrate how media attributes different reasons for the same controversial governance practice in Chinese-specific context. Using 1,198 non-state-owned listed company observations in China as the study sample, cross-section data are used to build a multiple linear regression mode to test hypotheses.

The analysis indicates that the media imposes fewer penalties on founder-CEO firms than on non-founder-CEO firms for engaging in controversial governance practices, such as CEO compensation. CEO tenure negatively moderates the effect of CEO compensation on negative media coverage in non-founder-CEO firms. The positive media bias evidence for founder-CEO firms exists only when the firm is better performed.

This study’s contribution to the governance literature starts with its logical reasoning of basic assumptions in the agency theory, and that media penalty will arise when managers impose actions that against interests of shareholders or other stakeholders. This study shows that the rule is not always true. The findings also bridge the connection of governance literature and reputation literature to better explain how media can act as a social arbitration role.

This study provides insights into how belief and information of reputational evaluators affect attribution consequences on controversial governance practices. Moreover, this study looks beyond the internal elements and focuses on China’s traditional cultural context as well. Specifically, the authors concentrate on the attribution process by showing the importance of evaluators’ framing tendency with regard to controversial practices. The results extend the knowledge about how conformity makes media coverage shows a bias effect on interactions during the evaluation process.

The interaction between evaluators is underestimated in legitimacy literature. This study aims to examine the impact of CEO celebrity on initial public offerings (IPOs) underpricing in Strategic Emerging Industries (SEIs). Based on legitimacy and limited attention effect, this study introduces a new antecedent to the asset pricing literature under a particular sample.

This paper illustrates how CEO celebrity promotes IPO underpricing by enhancing the legitimacy and then explores how the CEO characteristics can moderate this relationship. Using 1,128 IPO companies in China SEIs from 2010 to 2019, cross-section data is used to build a multiple linear regression model to test the hypotheses.

The result indicates that CEO celebrity is positively related to IPO underpricing. Founder CEO and CEO duality amplify the relationship. Further analysis shows that the relationship between CEO celebrity and IPO underpricing is more pronounced in firms with high Baidu search and low market sentiment.

This study provides insights into how CEO celebrity as notable internal information shapes the formation of investors' preliminary impressions of firms. The evidence consists of legitimacy and limited attention perspective by showing how investors favor, follow and hype the stocks with celebrity CEOs. The results extend the knowledge about how CEO characteristics influence information frictions in asset pricing during IPO.

The purpose of this paper is to propose a DC-port voltage balance strategy realizing it by logic combination modulation (LCM). This voltage balance strategy is brief and high efficient, which can be used in many power electronic devices adopting the cascaded H-bridge rectifier (CHBR) such as power electronic transformer (PET).

The CHBR is typically as a core component in the power electronic devices to implement the voltage or current conversion. The modulation method presented here is aiming to solve the voltage imbalance problem occurred in the CHBR with more stable work station and higher reliability in ordinary operating conditions. In particular, by changing the switch states smoothly and quickly, the DC-port voltage can be controlled as the ideal value even one of the modules in CHBR is facing the load-removed problem.

By using the voltage balance strategy of LCM, the problem of voltage imbalance occurring in three-phase cascaded rectifiers has been solved properly. With the lower modulation depth, the efficiency of the strategy is shown to be better and stronger. The strategy can work reliably and quickly no matter facing the problem as load-removed change or the ordinary operating conditions.

The limitation of the proposed DC-port voltage balance strategy is calculated and proved, in a three-module CHBR, the LCM could balance the DC-port voltage while one module facing the load-removed situation under 0.83 modulation depth.

This paper provides a useful and particular voltage balance strategy which can be used in the topology of three-phase cascaded rectifier. The value of the strategy is that a brief and reliable voltage balance method in the power electronic devices can be achieved. What is more, facing the problem, such as load-removed, in outport, the strategy can response quickly with no switch jump and switch frequency rising.

The gradual ageing of global population has necessitated the creation of conducive and supportive food and beverage environments for older adults. This study identifies the key evaluation criteria for senior-friendly restaurants and examines the importance of each criterion.

This study uses the fuzzy analytic hierarchy process (FAHP) to synthesis the key evaluation criteria for senior-friendly restaurants and analyses the weights of these criteria. It identifies and prioritises four main criteria and twenty sub-criteria in the hierarchical framework by employing the sophisticated approach.

The results indicate that the main criteria ranked by importance are “barrier-free environment”, “food quality”, “service quality” and “corporate social responsibility (CSR)”. There are five most important sub-criteria, such as “simple and intuitive use” and “perceptible information” belonging to the main criterion “barrier-free environment”, “hygiene and safety” and “food freshness” belonging to the main criterion “food quality” and “assurance” belonging to “service quality”. Incorporating the analytical findings, this study suggests the key evaluation criteria to facilitate the construction and development of senior-friendly restaurants.

The precisely hierarchical model and key criteria proposed in this study provide clear guidelines for managers of senior-friendly restaurants to develop feasible strategies and also contribute to the theoretical development of food-friendly environments and services for elderly consumers.

This study has covered many types of solar-powered air-conditioning systems that may be used as an alternative to traditional electrically powered air-conditioning systems in order to reduce energy usage. Solar adsorption air cooling is a great alternative to traditional vapor compression air-conditioning. Solar adsorption has several advantages over traditional vapor-compression systems, including being a green cooling technology which uses solar energy to drive the cycle, using pure water as an eco-friendly HFC-free refrigerant, and being mechanically simple with only the magnetic valves as moving parts. Several advancements and breakthroughs have been developed in the area of solar adsorption air-conditioners during the previous decade. However, further study is required before this technology can be put into practise. As a result, this book chapter highlights current research that adds to the understanding of solar adsorption air-conditioning technologies, with a focus on practical research. These systems have the potential to become the next iteration of air-conditioning systems, with the benefit of lowering energy usage while using plentiful solar energy supplies to supply the cooling demand.

The purpose of this paper is to present a novel algorithm to handle space environment induced errors in the space‐robot software.

The radiations in outer space may induce transient errors in micro‐processors, this phenomena will make software behavior unpredictable, and the existing software fault tolerance methods have been restricted in non‐multi‐threaded operation systems, non‐component‐based frameworks, non‐cacheable micro‐processors, non‐distributed environments, etc. A software model for space‐robot software, based on adaptive redundancy, is developed and a corresponding run‐time error detection algorithm is presented in this paper. Software was monitored and run‐time transient error would be detected and processed.

Experiments indicate that this method introduces about 30‐35 percent time overhead and about 200‐230 percent memory overhead. It also increases the fault detection rate to 84‐92.5 percent. Moreover, the model and algorithm is effective in a realistic space robot environment.

A redundancy model is developed and an error detection algorithm is introduced in this paper. Experiments demonstrate it can provide space‐robot software with good protection against the radiation induced transient errors.

The purpose of this paper is to investigate the influence of technological creativity for sports and knowledge sharing on individual performance, and to analyze the correlation among creativity for sports technologies, knowledge sharing, and individual performance, via the mediating effect of athletes' self‐efficacy.

This study selected 250 current athletes, including tennis players, track and field athletes, volleyball players, etc. as the subjects. Statistical methods, such as Cronbach's α, factor analysis, Pearson's correlation, regression analysis, and path analysis, were used to perform analyses.

It was found that among the technological creativity for sports, athletes' creativity and analytic capacity had significant positive influence on task performance and team performance in athletes' individual performance. In other words, the improvement in athletes' self‐efficacy may improve their creativity and level of technological capacity, which further improves team performance and task performance.

For coaches it is necessary to constantly strengthen athletes' self‐efficacy and provide them with the space for the development of creativity and technological capacity in order to specifically improve their athletic performance. This study integrated relevant theories of technological creativity with those of self‐efficacy to investigate issues regarding improvements in athletes' performance. At present, there is a lack of relevant studies on technological creativity for sports. The research results can serve as a reference to future studies for continuous clarification of investigations into technological creativity for sports.