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The purpose of this research study is to empirically investigate the Figma prototyping technology adoption factors among entrepreneurship and innovation libraries for providing support to startups by developing and evolving the prototype solutions in collaboration with health libraries.

This study uses the technology adoption model (TAM) as a framework and the partial least squares structural equation modeling (PLS-SEM) method of structural equation modeling (SEM) using SmartPLS 3.2.9 software version to investigate the prototyping adoption factors among entrepreneurship and innovation libraries for rural health innovations. A total of 40 libraries, spread over 16 entrepreneurship and innovation libraries, participated in this survey, including participants from Europe (35%), Asia (15%) and USA (50%).

The findings show that previous experience, social impact, brand image and system quality have a significant positive impact on entrepreneurship and innovation libraries' perceived usefulness (PU) of prototyping technology. Perceived ease of use of prototype technology is positively influenced by usability, training materials and documentation, experience and self-efficacy. Together, perceived usefulness and perceived ease of use have a significant influence on behavioural intention. Behavioural intention is positively impacted by minimal investment and shallow learning curve. Technology adoption is furthered by behavioural intention. The control variables, for instance location, gender and work experience (as librarian), were found not having any impact on Figma technology adoption.

Through strategic partnerships with other libraries (including health libraries), policymakers, and technology providers, the adoption of prototype technology can be further accelerated. The important ramifications for policymakers, technology providers, public and entrepreneurship and innovation libraries to create a self-reliant innovation ecosystem to foster rural health innovation based on entrepreneurship are also listed in the article.

This research is distinctive since it integrates several areas of study, including entre, advances in rural healthcare and libraries. A novel idea that hasn't been thoroughly investigated is the collaboration between entrepreneurship and innovation libraries and health libraries for supporting businesses. This study offers insights into the factors that drive technology adoption and offers practical advice for policymakers and technology providers. It also advances understanding of the adoption of Figma prototyping technology among libraries for rural health innovation. Overall, this study provides a novel viewpoint on the nexus between different disciplines, showing the opportunity for cooperation and innovation in favour of rural health.

In the context of libraries adopting artificial intelligence (AI) technology, this paper aims to demonstrate the synergy between two different yet complimentary frameworks, need-based experimentation (NBE) and curiosity-based experimentation (CBE). It looks at how these frameworks interact and operate together to promote technological innovation and innovation in libraries.

The authors’ extensive professional experience in the AI adoption and innovation of libraries is drew upon in this paper. The methodology encompasses empirical observations of various libraries engaging in digital innovations through experimentations with AI technology adoption practices. Using the frameworks of NBE and CB), these observations are examined to find patterns, relationships and mutual reinforcement between the two methods. The analysis of this study is built on the authors’ observations and real-world case studies.

The research reveals that NBE and CBE work together to provide libraries with all-encompassing adoption methods for AI technology. This study indicates a dynamic interaction between NBE and CBE that boosts libraries’ methods for adopting AI technology. NBE acts as a catalyst for CBE by raising awareness of specific library needs, prompting librarians to explore AI technologies aligned with those needs. This synergy empowers librarians to creatively experiment with technology solutions that directly address pressing library challenges. Conversely, CBE fuels NBE by promoting group learning among diverse team members and fostering individual motivation to tackle library needs collaboratively. As they explore AI technology out of personal curiosity, librarians make important contributions that enhance NBE.

The novel aspect of this study is the recognition of the complementarity between NBE and CBE frameworks, which suggests that libraries should view them as intertwined rather than two separate approaches. Focusing on both methodologies increases the culture of experimentation and improves the problem-solving abilities of librarians. Innovation is fueled by controlled experimentation and innate curiosity in an atmosphere that is fostered by the mutual influence of NBE and CBE. This synthesis offers libraries a comprehensive strategy for adopting AI technology, empowering them to manage the shifting environment and realize the revolutionary promise of AI technologies.

With the aid of libraries, the research paper aims to assist businesses in swiftly and accurately acquiring knowledge and insights from scholarly literature to guide their inventive and decision-making processes. The foundation for achieving the goal is Connected Papers technology.

The author's professional expertise in performing literature reviews using connected papers technology as well as using other ways, and corresponding with entrepreneurs and librarians impacted the article's research methodology.

The use of Connected Papers technology in the library context for helping entrepreneurs is discussed. Libraries and entrepreneurs could benefit from using Connected Papers technology to quickly compile pertinent data from scholarly literature to solve business challenges. According to the paper, adopting this technology can speed up information gathering and drastically reduce the time needed for business owners to search through bibliographic data-bases. Using this technology can help entrepreneurs at various phases of their entrepreneurial journeys and give libraries a productive way to assist business owners with their information needs.

This paper's novelty comes from its examination of the usage of connectedpapers.com technology to compile data from scholarly literature to assist entrepreneurs in solving their business problems. The useful piece of advice this paper offers entrepreneurs and librarians is what makes it valuable. By using connectedpapers.com technology, businesses may be able to get critical information from scholarly literature to foster a series of experimentation quickly and effectively. Also, librarians can help their patrons with systematic re-views and other research services by using this application.

The purpose of this study is to identify the factors leading to adoption of social networking sites (SNS) by librarians of entrepreneurial libraries to provide support to business community in their market research. Identification of these adoption factors will help to design SNS in the way that led to their seamless diffusion in university libraries, making them capable of providing reliable and useful market knowledge to the business community.

To meet the research objectives, this study is based on the technology adoption model (TAM). The survey was conducted with 50 librarians of various universities across Europe, Asia, America, Africa and Australia, sampled through non probabilistic sampling techniques-purposive and snowball sampling. The collected data are analyzed through partial least squares structural equation modeling (PLS-SEM) to estimate the formulated structural equation model using SmartPLS 3.2.9 software version.

The results indicate that university librarians have high perception about usefulness and ease of using SNS for meeting their business objectives. The perceived usefulness (PU) is solely based on the prolonged adoption of SNS technology in personal lives of the librarians. The perceived ease of use (PEU) is triggered by the increasing quality of evolving SNS technology, especially user friendliness. The prolonged use of technology, increasing market entry of brands and improving quality of SNS will overcome librarian resistance to use SNS for market research related support to business community. Evolving technologies are more likely to be adopted seamlessly in entrepreneurial libraries.

This study has implications for librarians, entrepreneurs and technology providers. Librarians should have flexible technology adoption policies in place to keep technology adoption synchronized with changing market conditions. Entrepreneurs should share clear and accurate business needs as well as practicing ethical and lawful business practices. They should also help libraries to gain new skills to make future adoption easier. Technology providers should focus on improving the quality of their technology by increasing their functional utilities, performance and reliability as well as making them more user-friendly.

This study investigates technology adoption of SNS in libraries from the perspective of providing market research related services to entrepreneurs rather than just digitalizing library services for student users.

In recent times, several instances of anti-immigration-related hate crimes and religious bullying have been reported where South Asian expatriates have been victimized. The accompanying children of such expatriates may find such hostile perceptions very difficult to deal with due to their tender age and sensitive ego, which may also lead to the premature return of the expatriate. In this study, a qualitative investigation is conducted to understand the specific problems faced by South Asian expat kids with respect to religious stigma and anti-immigration sentiments.

A latent thematic analysis was adopted as the research method in this study. Responses were obtained from 27 South Asian adolescent expat kids through audiovisual interviews.

A total of three central themes were identified from the analysis: (1) coping against social stigma, (2) dealing with social isolation and (3) assimilating with host culture. The findings indicated that the expat kids from South Asia were mentally well prepared to cope with bullying related to the religious or political sentiment using several self-reflective orientations and through optimal use of technical resources.

This study applies a qualitative exploratory design. Hence, a follow-up study backed by quantifiable data is needed to enhance generalizability of the findings.

Corporate practitioners may develop dedicated social media page for expat kids or an online community of such individuals as a support system.

The paper applies a critical lens on some deep-rooted sociopolitical issues which have not been addressed in extant literature on expat adjustment.

The purpose of this paper is to identify the mediating effect of fan-page followers’ engagement activities and moderating role of followers’ demographic profile and trust level on their purchase intention.

This study utilised the customer engagement behaviour and consumer involvement theory as a foundation to explore the impact of variables. Structural equation modelling was utilised to test the model with the data collected from 307 Facebook fan pages’ followers of five Malaysian companies.

It was shown that following fan pages will influence fan page engagement, which in turn affects purchase intention and social media connectedness. Further analysis indicated that the impact of “follow” and “engagement” on purchase intention differs between genders, ages, level of trust and income.

The study serves as a basic fundamental guideline for academics and researchers to interpret the concept of following fan pages and engagement actions and its effects on purchase intention and social media connectivity, as well as opening a vast area of unexplored researches on the subject of social media.

The research provides information for business-to-consumer companies in utilising fan page based on user categories.

This study proposes the application of an empirically tested framework to the fan-page follow actions. The authors argue that this framework can provide a useful foundation for future social commerce research. The results would help academics be aware of fan page and its user’s engagement actions, which will provide a new avenue of research.

The case discussion begins with an understanding of Davis’s three-circle model. It then leads toward the key resources and challenges, by system and development stage as given by Gersick et al. (1997). After understanding the family business system, the case delves into making the students understand the circumplex model of the marital and family system. This matrix talks about the flexibility in the business structure along with cohesion in the family unit. The case then gets into the discussion about succession and the new generation joining the family business and the conflicts that may arise due to the same. It might be imperative to bring out the different forms of conflict that may arise in the family and business system. Researchers have identified three forms of conflict – task, process and relationship (Mckee, Madden, Kellermans and Eddleston, 2014). As passing the baton would take place next for this business in the case, the current generation needs to look at the future growth strategy for the business. Here, the discussion refers to the exploitation and exploration matrix given by Bergfeld and Weber (2011).

This is a primary data case. The data has been collected from SK Enterprises. Interviews were conducted to arrive at the issues and challenges discussed in the case.

This case talks about the dilemma of a first-generation entrepreneur. Jatinder Agarwal was the owner of SK Enterprises, a light-engineering firm manufacturing bright bars, engine parts and ceiling fan shafts. He had set up the business in 1984. His brother, Ramesh was helping him in the business. The business had prospered and grown from a single product manufacturing workshop in 1984 to two factories manufacturing multiple light engineering products. In 2015, the business was doing well and both Jatinder and Ramesh were excited to involve their respective sons, Pranav and Sanidh in the business after completion of their education. The case is about the challenges faced by Jatinder and Ramesh with the entry of a new generation. Jatinder and Ramesh were working in the family business with an implied structure where the business was a sole proprietorship in the name of Jatinder but the decisions were taken by both the brothers collectively. With the entry of the new generation, Jatinder had to decide how to re-organize the business and avoid conflicts in the family. He also had to take a decision regarding the future course of strategy, which would help the business grow further.

This case is about the dilemmas faced by a first-generation entrepreneur. The case can be taught in an “entrepreneurship” course, in a post-graduate MBA program. This case can also be taught in a family business program as part of the course on “Understanding Family Business – Managing Paradoxes” or “Building Lasting Family Business – Synergy in Vision, Values and Strategy.” This case can also be taught as part of a “business strategy” or “human resource management” in MBA or executive MBA program in the first year.

As the number of web applications is increasing day by day web mining acts as an important tool to extract useful information from weblogs and analyse them according to the attributes and predict the usage of a website. The main aim of this paper is to inspect how process mining can be used to predict the web usability of hotel booking sites based on the number of users on each page, and the time of stay of each user. Through this paper, the authors analyse the web usability of a website through process mining by finding the web usability metrics. This work proposes an approach to finding the usage of a website using the attributes available in the weblog which predicts the actual footfall on a website.

PROM (Process Mining tool) is used for the analysis of the event log of a hotel booking site. In this work, authors have used a case study to apply the PROM (process mining tool) to pre-process the event log dataset for analysis to discover better-structured process maps than without pre-processing.

This article first provided an overview of process mining, then focused on web mining and later discussed process mining techniques. It also described different target languages: system nets (i.e. Petri nets with an initial and a final state), inductive miner and heuristic miner, graphs showing the change in behaviour of the dataset and predicting the outcome, that is the webpage having the maximum number of hits.

In this work, a case study has been used to apply the PROM (process mining tool) to pre-process the event log dataset for analysis to discover better-structured process maps than without pre-processing.

Despite the research conducted on transformational leadership has contributed to our understanding of its impact on non-green employee outcomes, there is still a lack of comprehension regarding the influence of environment-specific transformational leadership, also known as green transformational leadership (GTL), on employee green outcomes and the underlying mechanisms that drive this relationship. Thus, to address this gap, this study aims to examine the effects of GTL on pro-environmental behaviour (PEB) among employees working in three- to five-star hotels in India. The study also aims to investigate the potential mediating role of green human resource management (GHRM) and the moderating effect of environmental concern (EC) on the relationship between GHRM and PEB.

The study collected data from 181 employees working in various 3–5-star hotels operating in India. Structural equation modelling using Smart PLS-4 and SPSS PROCESS MACRO (Model 14) were used to test the hypotheses.

The results validated the significant positive impact of GTL on PEB. The findings suggest a significant mediating effect of GHRM in the GTL–PEB relationship, and EC negatively moderated the indirect effect of GTL on PEB through GHRM.

The findings suggest that GTL can have a positive impact on employee green outcomes in the hotel industry. The study provides useful insights for policymakers in the hospitality sector, specifically hotels.

To the best of the authors’ knowledge, this study is the first to examine the relationships between GTL, GHRM, EC and PEB using empirical data from hotels in India. The study contributes to the growing body of research on green leadership and employee green outcomes.