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This paper explores how platforms reconfigure versatile digital resources to achieve marketing agility in international markets.

We draw on a case study of a Chinese digital platform to explore the processes and mechanisms of reconfiguring during marketing agility development. Data from different sources are collected, including interviews, informal dialogue and archival data.

Versatile digital resources create productive applications for previously less amendable marketing and nonmarketing resources to be malleable, editable and reconfigurable in marketing agility development. This study identifies and clarifies three versatile digital resource-enabled reconfiguration activities in marketing agility building: recombining digital artifacts, repurposing human capital and cross-pollinating markets.

Since our study adopts a case study method, future research can extend our insights by using quantitative methods to test and verify our theoretical framework.

First, we provide insights into how organizations can reconfigure versatile digital resources to achieve the benefits of marketing agility in international markets. Second, while recruiting new employees during internationalization is vital, we suggest that assisted by digital artifacts, firms can repurpose the existing workforce, such as via multitasking, swift task-switching and flexible job redirecting to satisfy dynamic international business requirements with lower adjustment costs. Third, we offer two localization approaches in which firms can use digital artifacts as the enabler to remix sociocultural elements with local adaptations to develop glocal content and decentralize content production to generate inclusive local content.

We provide a process model that specifies how platforms reconfigure versatile digital resources to achieve marketing agility in international markets. Furthermore, we provide novel insights into the literature on marketing agility in international markets and localization.

The minimum wage has been regarded as an important element of public policy for reducing poverty and inequality. Increasing the minimum wage is supposed to raise earnings for millions of low-wage workers and therefore lower earnings inequality. However, there is no consensus in the existing literature from industrialized countries regarding whether increasing the minimum wage has helped lower earnings inequality. China has recently exhibited rapid economic growth and widening earnings inequality. Since China promulgated new minimum wage regulations in 2004, the magnitude and frequency of changes in the minimum wage have been substantial, both over time and across jurisdictions. The growing importance of research on the relationship between the minimum wage and earnings inequality and its controversial nature have sparked heated debate in China, highlighting the importance of rigorous research to inform evidence-based policy making. We investigate the contribution of the minimum wage to the well-documented rise in earnings inequality in China from 2004 to 2009 by using city-level minimum wage panel data and a representative Chinese household survey, and we find that increasing the minimum wage reduces inequality – by decreasing the earnings gap between the median and the bottom decile – over the analysis period.

The development of modern building planning has become inseparable from the concept of green energy saving, which has gradually become an important method for energy-saving design of building planning and has become the research direction of planners. Based on this, the status quo of research on green building at home and abroad was investigated and the principle of energy saving for green building planning was put forward; then the building shape coefficient, eco-strategy design of green building energy, building energy-saving layout and other aspects were analyzed in detail; finally, the Amsterdam large CBD complex Valley green building was analyzed. The results show that the building has fully considered the energy-saving design in the process of planning and design, which not only ensures the commercial demand, but also reflects the residential use and finally achieves the goal of green energy saving.

Traditional case-adaptation methods have poor accuracy, low efficiency and limited applicability, which cannot meet the needs of knowledge users. To address the shortcomings of the existing research in the industry, this paper proposes a case-adaptation optimization algorithm to support the effective application of tacit knowledge resources.

The attribute simplification algorithm based on the forward search strategy in the neighborhood decision information system is implemented to realize the vertical dimensionality reduction of the case base, and the fuzzy C-mean (FCM) clustering algorithm based on the simulated annealing genetic algorithm (SAGA) is implemented to compress the case base horizontally with multiple decision classes. Then, the subspace K-nearest neighbors (KNN) algorithm is used to induce the decision rules for the set of adapted cases to complete the optimization of the adaptation model.

The findings suggest the rapid enrichment of data, information and tacit knowledge in the field of practice has led to low efficiency and low utilization of knowledge dissemination, and this algorithm can effectively alleviate the problems of users falling into “knowledge disorientation” in the era of the knowledge economy.

This study provides a model with case knowledge that meets users’ needs, thereby effectively improving the application of the tacit knowledge in the explicit case base and the problem-solving efficiency of knowledge users.

The adaptation model can serve as a stable and efficient prediction model to make predictions for the effects of the many logistics and e-commerce enterprises' plans.

This study designs a multi-decision class case-adaptation optimization study based on forward attribute selection strategy-neighborhood rough sets (FASS-NRS) and simulated annealing genetic algorithm-fuzzy C-means (SAGA-FCM) for tacit knowledgeable exogenous cases. By effectively organizing and adjusting tacit knowledge resources, knowledge service organizations can maintain their competitive advantages. The algorithm models established in this study develop theoretical directions for a multi-decision class case-adaptation optimization study of tacit knowledge.

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

The purpose of this paper is to obtain a constitutive model of cement-based material in the rheological stage, which owns the different water-cement ratio (w/c) and temperature and have a significant impact on the workability of concrete materials.

It is introduced a modified Arrhenius equation into the Herschel–Bulkley model, which is widely applied in rheological analysis and constructed an ordinary differential equation (ODE) of w/c from the Navier–Stokes equation. By solving the ODE, an approximate constitutive relation of cement-based materials included w/c and temperature is derived. Compared with the experimental results, the present model is validated.

The shear stress and shear rate curves with different w/c and temperature are simulated by the present method, and the present model can be applied to analyze the changes of apparent viscosity in cement-based material slurry as the w/c and temperature varying.

This work gives a mathematical model, which can effectively approximate the shear stress–shear rate relation with different w/c and temperature in the rheological stage of cement-based material.

The paper aims to evaluate the influence of atmospheric environment on the conductivity of nanoscale copper films sputtered on polyester substrates; process parameters of optimal conductivity were firstly analyzed by orthogonal test scheme design, and then the surface morphology, crystal structures and conductivity of samples were performed after samples were placed in the atmospheric conditions for some time according to the optimization of process parameters.

Nanoscale copper films was prepared by RF (radio frequency) magnetron sputtering and low-temperature plasma technology with polyester fabrics as substrates and metal copper as targets under the conditions of low temperature and high vacuum.

The experimental results showed that copper films were broken and the continuity of samples was destroyed after 60 days, while exposed in atmospheric environment for 90 days, cracks of copper films gradually expanded, there was no change in the atomic species for samples placed in the atmospheric conditions. However, the conductivity of the samples hardly had changed with the ambient temperature, humidity and degree of water washing, which is mainly decided by the internal structures of substrates.

This paper has some theoretical and applicable value to the functional textile.

Continuous knowledge contribution behaviors (CKCB) are critical for the healthy development of online medical communities (OMCs). However, it is unclear that if and how contributors' prior actions and the responses they received from the community influence the nature of their future contributions. Drawing upon the Information Systems Continuance theory and Service Feedback theory, the purpose of the study is to examine the impact of knowledge contribution performance (KCP) on doctors' CKCB. Evaluation of social motivation, financial incentive and the moderating influence of expertise level (EL) provided further insight into the pathways that motivate various forms of CKCB.

In order to better understand the CKCB of physicians in OMCs, the authors divided it into two categories: A_CKCB (active CKCB) and P_CKCB (passive CKCB). Information Systems Continuance theory and Service Feedback theory are adapted and integrated with empirical findings from previous research on OMCs to develop a model of CKCB. This study used ordinary least squares (OLS) regression to test hypotheses in the preexisting research model based on data collected from a Chinese OMC platform.

The results show that KCP helps develop several facets of CKCB. According to the findings, doctors' CKCB improved dramatically after receiving feedback from A_CKCB and P_CKCB, but feedback from peers did not promote CKCB. This study found that financial rewards only have a significant positive effect on P_CKCB, and that the level of expertise has a negative effect on the effect. The findings also demonstrated that doctors' level of expertise moderates the relationship between fA_CKCB (a comprehensive evaluation of doctors' A_CKCB) and A_CKCB.

Future studies should look at the role of self-efficacy as a mediator and attitudes as a moderator in the link between KCP and various forms of CKCB. This will help authors figure out how important KCP is for physicians' CKCB. And future research should use more than one way to gather data to prove the above roles.

This study makes a significant contribution to understanding the association between CKCB and KCP by highlighting the significance of distinguishing between the various forms of CKCB and their underlying causes.

This research has advanced both the theory and practice of OMCs' user management by illuminating the central role of KCP in this context.

The aim of this paper is to develop a tool measuring individual intellectual capital (IIC) and investigate the relationship between self-reflection and IIC.

This study developed a theoretical model based on social cognitive theory and the literature of self-reflection and intellectual capital (IC). This research collected responses from 502 dyads of employees and their direct supervisors in 150 firms in China, and the study tested the research model using structural equation modeling (SEM).

The results indicate that three components of self-reflection, namely, need for self-reflection, engagement in self-reflection and insight, significantly contribute to all the three components of IIC, such as individual human capital, individual structural capital and individual relational capital. The findings suggest that need for self-reflection is the weakest component to impact individual human capital and individual relationship capital, while insight is the one that mostly enhances individual structural capital.

This paper suggests that managers can enhance employees' IIC by facilitating their self-reflection. Managers can develop appropriate strategies based on findings of this study, to achieve their specific goals.

First, this study develops a tool for measuring IIC. Second, this study provides an enriched theoretical explanation on the relationship between self-reflection and IIC – by showing that the three subdimensions of self-reflection, such as need, engagement and insight, influence the three subdimensions of IIC, such as individual human capital, individual structural capital and individual relational capital.

Gives a bibliographical review of the finite element methods (FEMs) applied for the linear and nonlinear, static and dynamic analyses of basic structural elements from the theoretical as well as practical points of view. The range of applications of FEMs in this area is wide and cannot be presented in a single paper; therefore aims to give the reader an encyclopaedic view on the subject. The bibliography at the end of the paper contains 2,025 references to papers, conference proceedings and theses/dissertations dealing with the analysis of beams, columns, rods, bars, cables, discs, blades, shafts, membranes, plates and shells that were published in 1992‐1995.