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Group communication as an area of intellectual interest had its beginnings in communication pedagogy with the goal of helping students to become more effective decision makers. A by-product is that group decision making became and remained a central research focus for many years. In the last 20 years, group communication research has facilitated the development of theory, research methods, and technology. Since 2000, group communication scholars have developed research lines on (1) virtual/digital team communication; (2) information sharing, hidden profile, and transactive memory systems; and (3) group participation. This chapter also explores the way in which group communication scholars have become connected with other disciplines that study groups and teams. The chapter concludes with current research methods trends, including interaction analysis, multilevel modeling, and qualitative methods.

This paper aims to examine how consumer moral identity (MI) affects the impact of cause-related marketing (CRM). CRM is a popular hybrid marketing tool that incorporates charitable initiatives and sales promotion. CRM has strength in simultaneously encouraging consumer purchases and doing something good for the society. Drawing on the moral identity (MI)-based motivation model, this research examines how consumer MI influences consumer behavioural response to CRM.

Two field experiments were conducted to test a series of hypotheses relating to the conditional effect of MI on behavioural response to CRM.

Brand social responsibility image and emotional brand attachment positively moderated the relationship between consumer MI centrality and intention to purchase CRM sponsor brand.

Findings contribute to the literature on CRM, MI-based motivation of consumer behaviour and emotional brand attachment.

The purpose of this paper is to inform readers on what is known on information processing in virtual teams and to discuss the consequences of these findings for the management of virtual teams.

Systematic review of the literature on information processing in virtual teams based on a general information processing model for teams.

An overview of the most relevant factors that influence the effectiveness of virtual teams is provided.

The review is based on existing literature on virtual teams and it discusses future research directions opened by the conceptualization of virtual teams as information processing systems.

The paper identifies the factors that can improve the effectiveness of information processing in virtual teams.

The general information‐processing model for teams enables a systematic integration of the fragmented literature on virtual teams.

Face‐to‐face business meetings are a widely used method of group interaction, and a rich source of data on what actually happens in group discussions. Active participation in a meeting is usually perceived to be making an oral contribution of some kind to the discussion. This paper describes a field study of ten face‐to‐face business meetings which were videotaped and subsequently analysed. Participant contributions were coded, and the data summarized. The mean contribution was approximately 12 seconds and 18 words. The most common contribution type was information giving. The highest single contributor in each meeting captured, on average, about 30% of the available airtime, while the two highest, combined, captured over half of the airtime. These findings are discussed within the context of requirements for designers of collaborative technology systems to support group interpersonal communication through the use of computing and data communication technologies.

More and more organisations are using teams to solve problems, plan for the future and improve products, processes and services. One method of enhancing group effectiveness is to use a facilitator. Facilitators, however, need to be trained in order to accomplish their role effectively. This can only be achieved successfully if trainers are aware of the competencies and skills needed to undertake the facilitation process. Explores the facilitation process and presents both the general and specific competencies that are essential for facilitation. General competencies are those that are vital no matter what type of group is meeting. Specific competencies, on the other hand, are those that are distinctive to the level of group development. Groups that are highly experienced and well‐developed will require the facilitator to have more sophisticated skills than groups that are less‐developed.

The study aims to develop a theoretical model that portrays the antecedents of emotional attachment in the travel context by combining branding, marketing and information systems theories.

The authors gather empirical data through a Web-based questionnaire from 236 respondents. The proposed theory-driven model is examined empirically by using confirmatory factor analysis and structural equation modeling.

The findings suggest that social media rewards and benefits impact users’ brand commitment. Social media interactivity and rewards help building a stronger brand image. Brand commitment and brand image, in turn, affect emotional attachment positively.

Other unexamined constructs may add to the explanation of building brands using social media platforms. As this is an exploratory study in relation to enhancing emotional attachment in an online travel setting, other constructs such as brand page commitment, annoyance, social benefits and telepresence may be considered in future studies.

Practitioners might encounter ways to influence favorable perceptions and brand commitment when consumers use social media sites. The model addresses questions regarding the significant role of social media activities on influencing brand image and brand commitment that in turn influence the development of a strong emotional attachment.

This study examined the effects of social media activities including interactivity, psychological benefits and rewards on brand image and brand commitment, and the effects of brand image and brand commitment on emotional attachment in the travel context. The results offer further verification for the theory-based model presented in the study. Evidently, statistically significant and meaningful associations exist among the factors.

The key contribution of this study is that it presents and validates a theory-driven model that reveals the antecedents of sustainable emotional attachment. The proposed framework stresses the positive relationships among constructs and offers research basis for expansion in other settings.

本论文结合品牌、营销、以及信息系统等理论, 建立了一个理论模型以描述在旅游情境中影响情感依恋的各种要素。

作者通过网络问卷的形式收集了236份数据, 并且通过验证性因素分析和结构方程模型的手段来实际测量以理论为基础建立的模型。

本论文研究结果表明社交媒体的奖励和好处影响用户的品牌承诺。社交媒体的交互性以及奖励帮助建立更强的品牌形象。品牌承诺和品牌形象对情感依恋有着积极促进的作用。

社交媒体平台的品牌建立模型还存在一些其他变量尚未开发测量。本论文只是开拓了网络旅游平台的情感依恋研究的方向, 其他变量比如品牌专页承诺、烦恼、社交好处、以及网真等, 应该在未来的研究中得以深入。

执业者可能会遇到多种方法, 通过社交媒体网站的方式影响消费者的主观感知和品牌承诺。本论文提出的模型可以帮助执业者解决关于社交媒体活动对品牌形象和品牌承诺显著影响从而达到强烈情感依恋效果的诸多问题。

本论文研究了旅游产业中, 社交媒体活动, 包括交互性、心理好处和奖励对品牌形象和品牌承诺的影响, 以及品牌形象和品牌承诺对情感依恋的影响。研究结果进一步深入测量了提出的理论模型。很显然, 数据分析结果表明模型结构之间存在显著有意义的联系。

本论文最重要的贡献在于它提出并验证了一个理论模型, 显示可持续情感依恋的动力起因。本论文提出的模型强调了结构之间的积极联系, 并且为在其他情境中的研究延申做出启示。

Quantitative and qualitative analyses of data generated in a lab study comparing anonymous and identified computer-supported groups involved in consensus decision-making discussions are presented. It is argued that anonymity removes some tools of persuasion, and increases the difficulty of coordinating discussion. Anonymous groups were found to increase the persuasiveness of their text-based messages, to increase discussion process management behaviors, and to find ways to label each other. No significant effect of anonymity on the number of groups reaching consensus was found. The implications of these results for future research and for practice are discussed.