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This paper aims to investigate the role of demographics and sector type in determining consumer preferences of Islamic micro-credit products, namely, Musharka and Murabha, versus conventional micro-credit financing in Egypt.

This research is a quantitative study that uses surveys on 1,125 current micro-credit consumers in Cairo and Upper Egypt using multi-staged cluster sampling technique. Descriptive and inferential analyses were used to explain results.

The study revealed the potential of Musharka mode of financing among micro-credit borrowers in Egypt, specifically in the manufacturing sector, followed by the trade sector. Although previous researches showed correlations between income, age and other demographic factors with consumer financing choices, the current research indicated no significance for consumer demographics in determining preferences of Islamic micro-credit contracts in Egypt. However, the sector type showed high potential in determining consumer choices of Islamic micro-credit contracts.

This paper advances knowledge in the domain of consumer behavior, specifically in bottom of the pyramid and subsistence markets that are under researched.

The results highlighted are important for micro-finance institutions, NGOs and policy makers, as they delve deeper into the consumer preferences for Islamic financial products and attempt to present innovative solutions toward poverty eradication.

This research is one of the few attempts to study and explain consumer preferences toward Islamic micro-credit products in Egypt, and the role of sectors in determining consumer choices for specific Islamic micro-credit contracts.

Micro-, small-, and medium-sized enterprise (MSME) sectors have a strong influence on the Egyptian economy. Yet, effective formulation of integrated cluster along the value chain can lead MSMEs to become international actors in export-oriented activities. An Agro-Industrial Park is an integrated cluster taking into consideration synergetic agglomeration of agribusiness MSMEs assisting in decreasing deprivation of rural territories. This research aims to present the needs of agriculture MSMEs in Egypt, to describe challenges faced by this specific sector, and to set guidelines for a business model integrating small farmers and producers into an integrated agribusiness cluster. The researcher followed purposive/nonprobability sampling technique of 100 MSMEs research participants. A combination of questionnaires and open-ended interviews were the research instruments of choice along with secondary data. This research focused on agribusiness only and specifically MSMEs in Egypt. There is no agribusiness-integrated cluster in Egypt, even though the agricultural land increased significantly in the past 5 years, leading us to believe that it is imperative to develop agribusiness-integrated clusters in the coming few years.