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The goal of this article is to develop a SERCREA+ model for the case of Mexico, paying special attention to the aspects concerning change management that allows, among other things, the promotion of high‐quality entrepreneurships that would facilitate a greater business sustainability over time, and that would have positive effects on economic growth and employment.

To develop the empirical analysis, an interview with 36 Mexican businessmen involved in the management process has been done.

The data obtained show that change management has important positive effects in promoting sales, and the creation of a support group, that is an entrepreneurship club, would make business activity more sustainable over time.

Traditionally Mexican analysis has focused on the economic part of the companies, without considering the aspects of change management. This paper studies the different elements of the change management process that allow the promotion of high‐quality entrepreneurship that would facilitate a greater business sustainability over time, and which would have positive effects on economic growth and employment.

It is well known that entrepreneurship is a complex phenomenon, which takes place under great uncertainty. Much of the existing research that explores the venture creation process has assumed a linear, unitary process. The proposal presented in this chapter involves the venture creation process viewed as an iterative, non-linear, feedback-driven system called the Startup Path – a framework that brings together the entrepreneur as an individual, with its journey on the venture creation process.