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Esbjerg is located in the Wadden Sea region and is a regional centre with approximately 72,000 inhabitants. Commercially, the city has recently ranked first amongst major Danish cities in the creation of jobs. However, in Denmark, it is mainly other cities that attract younger students, and Esbjerg has some of the same structural problems due to outmigration as Danish rural areas in general. It is, therefore, important for Esbjerg to be able to attract international students so that businesses and institutions in the region can recruit skilled employees. In this book chapter, the authors aim to reanalyse data from 10 semi-structured interviews with international students at higher education institutions in Esbjerg conducted in 2016. The authors position their empirical findings within the literature on international student integration to investigate the obstacles to international student integration into study, business and leisure life in Esbjerg and potential solutions given Esbjerg’s peripheral location. The chapter, thus, aims to improve the understanding of cultural, work-related and everyday life challenges that are present in university town environments where international students study, mainly from the perspective of students.

Looks at the world airline industry, from 1978 to 1998, from a strategy perspective. Traces the strategic developments and the strategy responses of the key airline players that have had a profound impact on the shape and direction of the industry. These include the deregulation of the industry, the nature and extent of competition, the emergence of brand/differentiation based competition, and airline alliance developments, strategies and their implications. Also provides a glimpse of what the future will hold for the world airline industry, including the prospects of increased global market concentration and the emergence of mega consortia, comprising lead airlines from key regions of the world, on the global stage. These global consortia, which will marginalise other players, will also compete against each other on the basis of branding/differentiation.

This case study was built from secondary data such as news articles and videos. Several drafts of the case study with teaching note were tested in classroom settings and shared at a case writing conference. The case was revised based on feedback from students and roundtable discussions from the conference.

“What’s next: Ever Given after the Suez Canal incident (Evergreen Marine Corporation in, 2022)” explores the situation of the firm Evergreen Marine Corporation, a world-leading cargo shipping company headquartered in Taiwan, and its efforts to deal with challenges stemming from a pandemic and the global supply chain transition. The case provides background on the latest changes in global business environments, the Suez Canal Incident stemming from the grounding of Ever Given and firm-specific information, which would help students to understand the context affecting Evergreen Marine Corporation’s (EMC) strategic decisions. The case enables students to evaluate EMC’s overall position and to analyze the actions that they can take to deal with these challenges in a dynamic global environment.

This case would be appropriate for a course in strategy or international business, especially with the topic of international supply chain management.