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Article
Publication date: 10 June 2014

Tracey J. Dickson, Angela M. Benson and F. Anne Terwiel

– The purpose of this paper is to compare motivations of volunteers at two mega multi-sport events.

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Abstract

Purpose

The purpose of this paper is to compare motivations of volunteers at two mega multi-sport events.

Design/methodology/approach

The research used a quantitative research design to survey volunteers at the Vancouver 2010 Olympic and Paralympic Winter Games (n=2,066) and the London 2012 Olympic and Paralympic Games (n=11,451) via an online questionnaire based upon the Special Event Volunteer Motivation Scale.

Findings

The results indicate that the volunteers, most of whom had previously volunteered, were motivated by similar variables, including the uniqueness of the event, the desire to make it a success and to give back to their community. The results of the principal components analysis indicated that most items of the scale loaded onto similar components across the two research contexts.

Research limitations/implications

There were methodological limitations in terms of the timing of the questionnaire administration and Likert scales used, however, these issues were controlled by gatekeepers. These limitations could have research implication for comparative studies of volunteers at mega events.

Practical implications

Understanding volunteer motivations will enable event managers and volunteer managers to plan for legacy.

Social implications

Volunteer motivations include wanting to give back to their community and therefore, increases the potential for volunteer legacy.

Originality/value

This is the first research that: enables comparison of winter and summer Olympic and Paralympic Games volunteers; has substantial sample sizes in relation to the variables; applies higher item loadings to strengthen the analysis; and involves the use of the same instrument across events.

Details

International Journal of Event and Festival Management, vol. 5 no. 2
Type: Research Article
ISSN: 1758-2954

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