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Entrepreneurship.

This case is designed for teaching entrepreneurship at master’s level. Depending on students’ interests and exposure levels however, it can be applied to teaching undergraduate entrepreneurship courses that are taken after at least the two basic entrepreneurship courses.

Nigeria’s tomato industry is one of the most dysfunctional in the entire nation’s economy. Although the country is West Africa’s largest tomato producer, nearly half of the produced tomatoes rot on the way to the market, which makes Nigeria heavily reliant on imported tomato paste. Amidst growing concerns among stakeholders of the need to address the dysfunction of the tomato industry, Tomato Jos emerged as the earliest social impact venture in the tomato paste industry. Nigeria’s changing macro-economic conditions clearly call for a tomato processing industry and the entry of Tomato Jos is well timed. Within a span of two years, the company successfully raised $600,000 in equity, debt and grant financing that has catered for start-up expenses and expansion to 150 hectares of farmland. The company plans on raising an additional $25m to cater for their planned Stage III growth. Amidst growing excitement over the entry of Tomato Jos in the industry with a social enterprise, Africa’s top business tycoon, Aliko Dangote, announced entry into the tomato processing industry with a major tomato processing facility in the same region as Tomato Jos. The Dangote Group of companies is seen as very tough competition to contend with, due to their sheer size, political leverage and financial capital. This case study primarily teaches how multiple aspects of start-up entrepreneurship may be handled rather than being taught separately as is often the case in mainstream business education. Entrepreneurs in the field rarely confront real challenges in this way. This case study introduces a practice of teaching a collection of key aspects of entrepreneurship, their nuances and inter-relationships in an integrated fashion.

The overarching objective of this case is to teach students how to interpret the shifts in industry position resulting from the entry of an important competitor within the larger context of growing a social venture. At the end of the case study analysis, students will be able to analyze the effects of changing forces and conditions in a country’s business environment on a start-up social enterprise; interpret the shifts in a venture’s industry position after the entry of an important competitor; identify appropriate funding sources and financing strategies to fuel the growth of a social enterprise; identify areas of a start-up’s business model that need improvement and/or iteration to support faster growth; and develop an effectuation-based strategy for a growing venture.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS 3: Entrepreneurship.

The use of entrepreneurship to deliver profound social impact is a much-needed but poorly understood concept. While social enterprises are generally well understood, there is a considerable need to have a more common approach to measuring the different ways they create social value for us as well as to reduce the difficulties of starting and growing them in the difficult conditions of developing countries. In the northeast of Nigeria, for example, the mammoth challenge of rebuilding communities in an unfavorable entrepreneurship environment makes the need for a solution even more urgent. This case study illustrates a model of promoting entrepreneurship that advances the conditions of sustainable development goals (SDGs) in local communities using a configuration of the key theories of social impact entrepreneurship (variants of entrepreneurship with blended value or mission orientation, including social entrepreneurship, sustainable entrepreneurship and institutional entrepreneurship). The extent to which ventures can adjust and improve the extent of their contributions to the SDGs are shown using examples of three entrepreneurs at different stages of growth. From this case study, students will be able to understand how entrepreneurs can identify and exploit social impact opportunities in the venture’s business model, within the network of primary stakeholders as well as in the wider institutional environment with the support of Impact+, a simple impact measurement praxis.

The case study envisions training students how to hardwire social impact focus in the venture’s business model (social entrepreneurship), how to run ventures with minimal harm to the environment and greatest benefit to stakeholders (sustainable entrepreneurship) and how to contribute to improving the institutional environment for social purpose entrepreneurship (institutional entrepreneurship).

At the end of learning this case study, students should be able to: 1. discover an effective model for a startup social venture; 2. explore options for managing a venture sustainably and helping stakeholders out of poverty; and 3. identify ways to contribute to improving the institutional environment for social impact entrepreneurs.

For students, this case will help in educating them on a pragmatic approach to designing social impact ventures – one that calibrates where they are on well-differentiated scales.

For business schools, entrepreneurial development institutions and policymakers, this case study can help them learn how to target entrepreneurial development for specific development outcomes.

The case study is preferably for early-stage postgraduate students (MSc or MBA).

Teaching notes are available for educators only.

CSS 3: Entrepreneurship.

Social entrepreneurs in both the developed and the developing countries have established social enterprises with the intent of solving social problems leveraging social innovations that create sustainable social impact goals. The research gap that calls for this research is the question: ‘Are social problems, social objectives, social activities, social outputs, social outcomes and social impact goals of social enterprises the same in the developed and the developing countries?’ Against the above backdrop, this chapter presents a comparative discourse of cases of social enterprises in the developed and developing countries using the Theory of Change framework to provide answers to the above research question. The chapter adopts a qualitative research method to generate rich findings from diverse cases, reports, articles, and other secondary sources from the developed and developing economies. To ensure academic rigour and objectivity, a sample of 50 scholarly works on social enterprises were reviewed, which produced in-depth insights on the subject. Additionally, 16 cases on social enterprises from the developed and developing countries were purposively selected and meticulously analysed using the content analysis (CA) and the thematic analysis (TA). The first finding revealed that the social enterprises in the developed countries focused on ‘the secondary-level social issues’ such as education, health, environmental issues, psycho-social disabilities, wealth inequality, integration enterprises, work-integration services, financial exclusion, and gender balance. This is the focus of Ashoka, Children Commissioner, Allen Carr Easyway, Angaza Design Inc., Bridge International Academies, and others. The second finding indicated that the social enterprises in the developing countries focused on ‘the primary level social issues’ such as illiteracy, poor school enrollment, unemployment, poverty, social exclusion, gender imbalance, weak healthcare system including hygiene and sanitation. This is the focus of VisionSpring, Danone Clover – Daniladies and Danimama, Unjani Clinic NPC, Indego Africa, and others. The implication of the findings is that irrespective of continental contexts, social enterprises are established to bridge critical social problems, hence their philosophy transcends geographical contexts. The chapter concludes with a summary of insightful information and suggestions, which could trigger more empirical research on the subject.