Search results

This study aims to identify the appropriate combination of attributes that must be present to deliver value in a new product for a pharmaceutical enterprise.

The application object was the Metronidazole analytical standard, using choice experiments to product attributes and price.

The practical results indicate that consumer value anticipation allows entry into the market with higher competitiveness.

Conceptually, it uses a value delivery approach, generally applied to large companies, in a case aimed at enterprises. In practice, for the enterprise studied, the value anticipation by the consumer allows entry into the market with higher competitiveness.

Knowledge management effects on business performances are of great importance for companies. Yet, they are still overlooked by current literature. Moreover, the use of methods for bibliometric reviews and content analysis reinforces the need for relevant work on the current state of knowledge management application. To this end, this study aims to identify the main barriers for the application of knowledge management in small and medium-sized enterprises. A research agenda is then proposed.

A systematic literature review was performed using data collection, bibliometric analysis and content analysis' steps. The sample used in this study contained 45 papers. For the bibliometric analysis, the authors used the bibliometrix (in RStudio). The content analysis was then performed to infer barriers, factors of relevance and an agenda of questions for future research.

The authors found that using knowledge management techniques to optimize business performance results in competitive advantages for small and medium-sized companies. This study contributes to both practitioners and academics by providing a list of 19 barriers, 12 factors and 36 research questions related to knowledge management in small and medium-sized companies to develop future theoretical and practical studies.

This study demonstrates the propensity and interest of small and medium-sized companies in using knowledge management. However, some barriers might make it difficult to implement this approach.

The purpose of this paper is to identify the personal values of consumers of ethical cosmetics in Brazil, using the resulting personality types to segment consumers for the development of strategies by Brazilian retailers and international players.

This study administered the psychometric Values and Lifestyles Scale (VALS) via an online survey with 302 consumers of ethical cosmetics. First, exploratory factorial analysis was employed to identify the behavior of VALS' factors within the sample. Second, cluster analysis was performed using hierarchical clustering technique in order to link demographic variables and VALS' types to form specific consumer profiles.

The study found eight VALS types in the sample respondents but with a different configuration than the original factors. They were named, respectively, “Avant-garde”, “Oriented to fashion”, “Artisans”, “Committed to morality and religion”, “Leader of a group”, “Theoretical”, “Ingenious” and “Conservative”. Results indicated a demographically homogeneous sample with personality profiles mostly placed among VALS' original factors “Experiencer”, “Thinker” and “Innovator”.

Results may vary within other cultural contexts and different means of investigation suggesting future research opportunities.

Ethical demands concerning health and environmental preservation are no longer neglectable. The study of consumers' personal values can contribute to formulate suitable retail strategies for expected demands of consumers in the ethical cosmetics segment.

These findings are expected to provide resources for decision-makers, academics, practitioners and marketers concerning several points of sensitivity in their relationship with ethical consumers.

Customer value is the key to successful innovation management. This task is considered complex and abstract. For this reason, several models have been proposed to that end, among them, Lean approaches. Lean's background has been applied to value identification, providing many benefits. This paper aims at analyzing the practices employed to identify customer value through Lean approaches.

Through a systematic literature review, the main Lean practices for customer value identification were categorized based on five main streams: (1) customer development, (2) customer value, (3) lean product, (4) lean start-up, and (5) lean innovation. These practices were organized into a framework that addresses value identification based on ideation, value prospection, requirements, construction and measurement, and value delivery.

In total, 33 practices were found to support capturing the value from the customer's perception. Additionally, a discussion is provided on the complementarity and differences between practices.

A framework is proposed to integrate the five streams and the corresponding practices for value identification. The results provide mechanisms that can benefit practitioners to better understand the value demanded by customers during innovation management. In fact, practitioners can use the proposed framework to identify value to customers in a holistic way. Academically, the results gather research on customer value and innovation management to contribute with a novel artifact for customer value identification in operations management using Lean approaches. Finally, a future research agenda on value identification is proposed.

Seaports are vital in facilitating sustainable development, and environmental, social and governance (ESG) factors significantly impact an organization’s performance. Therefore, this study aims to identify and evaluate barriers and strategies of green investments to promote ESG practices within the seaport sector.

To fulfill this aim, a systematic literature review, interpretive structural modeling and the matrix of cross-impact multiplications were applied to classification analysis.

12 barriers were prioritized and categorized by experts in a focus group to optimize efforts and define the materiality of these barriers in implementing ESG strategies within seaport companies.

The implications of this study provide an alternative approach for ESG management in the context of seaports that can be applied in different regions by experts' opinion assessment.

No prior studies assessed the barriers and strategies for green investments in ESG from the port sector perspective.