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Article
Publication date: 20 May 2024

Goudarz Azar, Georgios Batsakis, Rian Drogendijk, Ashkan PakSeresht and Ruoqi Geng

In this research, we designed and implemented a unique vignette experiment to study the effect of managers' perceptions of institutional distance on foreign location choice, as…

Abstract

Purpose

In this research, we designed and implemented a unique vignette experiment to study the effect of managers' perceptions of institutional distance on foreign location choice, as well as the moderating effect of managerial international experience and preferred entry mode on this relationship.

Design/methodology/approach

We employ an experimental vignette methodology (EVM) approach applied in the context of Chinese managers to test the causal relationships depicted in our hypotheses. In this way, we measure the decision-makers' perceptions ex ante, i.e. in conjunction with and prior to a decision about a foreign location choice.

Findings

Our findings show that managers' ex-ante perceptions of institutional distance negatively affect decisions on foreign location choice. Also, we find that managerial international experience and preference for high commitment entry modes mitigate the negative effect of managers' perceptions of institutional distance on foreign location choice.

Originality/value

This research study adds to our understanding of the effect of managers' perceptions of institutional distance and managerial contingencies on foreign location decisions. Further, it advances novel experimental design in international business research in general and on foreign location choice in particular.

Details

International Marketing Review, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 17 July 2019

Vasilis Theoharakis, Yannis Angelis and Georgios Batsakis

The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not…

Abstract

Purpose

The importance of architectural marketing capabilities (i.e. marketing planning and implementation) in exporting ventures has been recognised. However, extant literature has not taken into account the explicit roles and required synergy between the exporter and their foreign distributor in delivering these capabilities. Drawing from the resource-based theory, the purpose of this paper is to examine the complementarity of distributor implementation capability and market orientation with exporter planning capability.

Design/methodology/approach

The study was carried out using a survey. Data were collected from 147 Greek exporters who replied to our questionnaire and the hypotheses were tested using the full information maximum likelihood estimation procedure.

Findings

The results support the hypotheses about the importance of exporter planning capability on financial performance and the complementary role of distributor market orientation. Further, the authors find that the distributor’s implementation capability partially mediates the impact of the exporter’s planning capability on financial performance.

Originality/value

This study contributes to a better understanding about the complementarity of exporter and distributor capabilities. It demonstrates the crucial role of the distributor in the deployment of architectural capabilities for the export venture: the distributor’s market orientation and implementation capability have the final say in achieving higher levels of export performance.

Details

International Marketing Review, vol. 36 no. 6
Type: Research Article
ISSN: 0265-1335

Keywords

Article
Publication date: 12 August 2014

Georgios K. Batsakis

The purpose of this paper is to shed light on traditionally important determinants (demographics, peoples’ perceptions, and environmental characteristics) of entrepreneurial…

Abstract

Purpose

The purpose of this paper is to shed light on traditionally important determinants (demographics, peoples’ perceptions, and environmental characteristics) of entrepreneurial engagement in the post-socialist region of the European Union (EU).

Design/methodology/approach

A rich data set obtained from the Flash Eurobarometer Survey on Entrepreneurship 2007 is used, while a binomial probit regression model is employed.

Findings

Gender, mother's occupation, unemployment, and economic growth are reported as significant determinants of entrepreneurship. The econometric results also suggest that lack of financial resources, individual's risk aversion, a large number of start-up procedures, and increased tax rates are all positively, rather than negatively related to entrepreneurial engagement.

Research limitations/implications

It is suggested that the recent structural changes that have occurred in the examined region, as well as the transition process under which the examined countries operate have influenced the attitude of individuals towards entrepreneurial engagement.

Originality/value

The study provides useful information in relation to the attitude of a post-socialist society towards structural issues which have possibly impeded its engagement to entrepreneurship. Both the geographic area (post-socialist European countries) and the time the data were collected (i.e. three years after the examined countries’ accession to the EU) can be perceived as factors of great interest for both policy makers and entrepreneurs.

Details

Journal of Small Business and Enterprise Development, vol. 21 no. 3
Type: Research Article
ISSN: 1462-6004

Keywords

Book part
Publication date: 10 August 2016

Ulf Andersson, Suma Athreye and Georgios Batsakis

We argue that a foreign-based R&D subsidiary of a multinational enterprise (MNE) can potentially source knowledge from three diverse knowledge networks, namely (i) external…

Abstract

We argue that a foreign-based R&D subsidiary of a multinational enterprise (MNE) can potentially source knowledge from three diverse knowledge networks, namely (i) external knowledge network of the home country, (ii) external knowledge network of the host country, and (iii) internal (MNE) knowledge network. Drawing on the relative costs and benefits associated with the process of synergistic knowledge, this study examines whether a substitutive or a complementary relationship exists when two of the aforementioned networks collaborate in order to generate new knowledge at the subsidiary level. Our study’s sample is based on a survey questionnaire addressed to foreign-based R&D subsidiaries of Fortune 500 companies. We assess the existence of complementarity/substitutability using the “production function approach.” Our results indicate that a complementary relationship exists between external knowledge network of the host and the home country, as well as between external knowledge network of the host country and internal knowledge network. On the other hand, external knowledge network of the home country and internal knowledge network form a substitutive relationship. Our study offers a more comprehensive view of the diverse sources/knowledge networks that R&D subsidiaries are sourcing knowledge from when compared to existing research. We also specify and account for the costs/benefits involved in knowledge sourcing and thereby detect possible substitution/complementarity between different sources of knowledge. So far, there has been limited to nonexistent research into the diversity of knowledge networks of R&D subsidiaries and the examination of potential substitutabilities and complementarities. Hence our empirical study contributes to the development of this particular research stream.

Details

Perspectives on Headquarters-subsidiary Relationships in the Contemporary MNC
Type: Book
ISBN: 978-1-78635-370-2

Keywords

Article
Publication date: 10 November 2014

Alexander Mohr and Georgios Batsakis

– The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms.

3170

Abstract

Purpose

The purpose of this paper is to study draws on the resource- and knowledge based views (RBV/KBV) of the firm to explain the internationalisation speed of retail firms.

Design/methodology/approach

The authors use a panel data set of 144 international retailers over a ten-year period and employ feasible generalised least squares analysis in order to assess the effect of intangible assets and international experience on internationalisation speed.

Findings

The results support direct effects of intangible assets and international experience, while the latter effect is also moderated by firms’ home-region concentration.

Research limitations/implications

The study investigates the determinants of retailers’ internationalisation speed. While research stresses the positive performance effects of rapid internationalisation, future research should investigate the role of internationalisation speed for the performance of retailers empirically. The findings support the usefulness of adopting a RBV/KBV for explaining internationalisation speed.

Practical implications

The findings imply that firms need to have particular intangible resources before being able to internationalise rapidly. They also show that decision-makers need to be mindful of the effects of international experience in allowing them to expand overseas both within and outside their home region.

Originality/value

There has been very little research into the speed with which firms in general and service sector firms in particular expand their operations internationally. Through a theory-based analysis of a newly created panel data set this study provides novel insights into the factors that lead retail firms to internationalise rapidly.

Content available
Book part
Publication date: 10 August 2016

Abstract

Details

Perspectives on Headquarters-subsidiary Relationships in the Contemporary MNC
Type: Book
ISBN: 978-1-78635-370-2

Content available
Article
Publication date: 4 November 2014

Hussain Rammal and Elizabeth Rose

3222

Abstract

Details

International Marketing Review, vol. 31 no. 6
Type: Research Article
ISSN: 0265-1335

Book part
Publication date: 10 August 2016

Abstract

Details

Perspectives on Headquarters-subsidiary Relationships in the Contemporary MNC
Type: Book
ISBN: 978-1-78635-370-2

Abstract

Details

Perspectives on Headquarters-subsidiary Relationships in the Contemporary MNC
Type: Book
ISBN: 978-1-78635-370-2

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