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Precise and accurate observation, what we see, and the perception of emotion, what we sense and feel, lead to a more reliable evaluation and thus to better management of complex situations. Therefore, perception, observation and judgement are critical success factors in fostering innovation leadership at individual and team levels. This chapter outlines how these aspects need to be considered to facilitate the discovery, reflection and implementation of new ideas and solutions. We look at scientific areas such as neuroscience and positive psychology and apply the research to different professional areas. Based on this, we introduce ‘Coaching with Art’ as a method to train perceptiveness as a quality for self and team leadership to better cope with the challenges and opportunities of innovation processes.

The paper “Made in heaven – produced on earth: creative leadership as art of projection” is about the concept of projection in the context of leadership.

This article takes a close look at Jeff Koons, a successful and highly controversial contemporary artist. The paper explores the way in which storytelling linked to his artwork has been the key element of the way he has projected himself as a credible leader in the world of contemporary art.

This article examines how the artist Koons is using the three universal story lines used by leaders to excite and gain buy‐in from an audience as described by the sociologist Howard Gardner: (1) who am I – How life experience has shaped my individuality and character; (2) who are we – Demonstrate the values and behaviors of a group; and (3) where are we going – Explains what is new, and creates a sense of excitement about direction. The authors find that throughout his career and his various artistic production cycles like the inflatables, the New, Equilibrium, Luxury Degradation, Statuary, Kiepenkerl, Banality, Made in Heaven, Puppy, Celebration, Easyfun, Popeye, and Hulk Elvis, Jeff Koons is using key elements of the art of projection by linking his art work to the three universal story lines who am I, who are we, and where are we going. A closer analysis of Koons' work reveals how he has leveraged each of these dimensions of effective storytelling as a broad narrative to link his various series together as a consistent whole.

The authors suggest that Koons' use of storytelling, and the manner in which he has come to embody the themes and concepts that he seeks to communicate through his artworks, present powerful lessons for managers as to how they can manage their own leadership projection. By looking at Koons, managers can better understand not only how to establish credibility and drive buy‐in, but also how to project themselves as leaders in their respective fields of business endeavor.

While there is literature on the art of storytelling there has been less focus on the sphere of art and how artists use storytelling and projection to take their audience with them. This new perspective not only creates new insights on the concept of storytelling and potential future research but has implications for managers and leaders and the way they want to drive change in organizations and take people on their managerial journey.

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

The shockwaves of a global downturn have given the more responsible members of the business community a unique opportunity to persuade their organizations to take a long, hard look – a fresh look – at their operation, to put all aspects of it under scrutiny.

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Provides strategic insights and practical thinking that can have a broader social impact.

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to digest format.

This paper aims to present historical examples of collaborations between brand strategists and artists; provide an extensive, structured overview of existing published research on such collaborations and their effects; present seven papers comprising this special issue; and discuss ideas for further research into brand–art collaboration.

This is an editorial based mainly on an extensive and broad literature review.

First, this editorial underpins the relevance of brand–art collaboration in the past and present by reference to real examples. Second, it structures the diverse literature into four key aspects of the topic: inspiration, insights, identity and image. Third, it provides a glimpse of the seven papers selected for this special issue. Fourth and finally, it identifies a total of 16 avenues for further research, on four levels (artist, brand owner, consumer and cooperation process).

This editorial and the entire special issue together represent the first anthology on the topic of the interface between brand management and arts. The collection and classification of the existing literature, the formulation of ideas for future research and the content of the seven papers are collectively excellent starting springboards for new and fresh brand research projects.