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Media has been crucial to development of economic, political, social, and cultural spheres at the local, national, and global levels. Media through different means has remained not only the source of information and entertainment but it has been able to produce and disseminate information, ideas, beliefs, values, ways of thinking, and narratives which can help us to understand and follow the socio-cultural happenings around the world. In India, television along with internet has become the main source of social media. In fact, television is the most powerful source of social media which covers both urban areas and rural areas. Approximately 47.2 per cent of population in India has access to television. Many researchers are of the opinion that television advertisements present idealized images of appropriate behavior and role for women, making television advertisement an important factor that shapes desired and appropriate behaviors and roles of each sex in developing nations. Some studies mention that changing portrayal of women in advertisements has been the result of increased number of educated women working outside the home. In contrast, entrepreneurs recognize that consumption is related to the creation and production of sense of self. The greater is an association with the sense of self, the greater will be the capacity to buy products for consumption. This paper posits that media, and especially television programs, promote images that appeal to traditional gender role to support economic enterprise of sale of traditional women’s apparel.

Building on the content of papers of this volume, this final section asks the key question of whether, after prolonged discussions undertaken for almost half of the century by major world-scale institutions and numerous governments, gender equality is found in todays’ countries, communities, and families across the world. It attempts to delineate whether some researchers are correct stating that great gender equality across the world was achieved since the 1970s at job opportunities, family relations, education, and social position of women in comparison to men. Or whether others are correct showing that women contribute significantly more time to working hours and perform more societal duties while spending less time on rest than men. Finally, whether governments and policy makers created gender-sensitive policies and programs that aim at enhancement and protection of women’s rights, economic empowerment and improvement of women’s well-being, and hence citizens of the global world embrace gender equality in everyday practices. In conclusion, we propose potential policies that could build a better, more equal world for future generations.

This paper aims to highlight the damage suffered by the prominent libraries of Kashmir during September 2014 floods. The work provide an insight about the response and recovery measures being taken during and after the floods respectively in ten prominent libraries of Jammu & Kashmir [six Academic libraries (S.P. College Library, Women’s College Library, Govt. Degree College Library – Bemina, Amar Singh College Library, Gandhi Memorial College Library and College of Education Library); three Special libraries (J&K Academy of Art, Culture & Languages Library – Srinagar, Govt. Medical College Library – Srinagar and J&K High Court Library) and one Public library (Sri Pratap Singh library)].

A variety of data collection tools and techniques such as interview, questionnaire, observation, etc., were used to collect the data. The collected data have been tabulated and analyzed to derive meaningful conclusions and findings as per the set objectives of the study.

The results reveal that although libraries in Kashmir are prone to disasters like floods; yet, none of the library seems to be prepared to bear or cope such a disaster. The findings provide a gloomy picture of libraries when it comes to the measures being taken by these libraries during and after the floods to protect their resources. The paper highlights the inefficiency and incapability of libraries (in terms of disaster management) by finding that most of the libraries are without a disaster response and recovery plan as well as a disaster response and recovery team. The study recommends that some tangible measures if taken can save precious resources hosted in libraries.

The current study can help the stakeholders to chalk out scientific and systematic policy and plans for library and information centers that can be executed with minimum of fuss and anarchy.

The study offers working knowledge to library professional on ground for effective management of assets and resources in pre- and post-disaster scenario.

The aim of this paper is to explore issues of cultural identity of the people of Baltistan and any challenges they face in the nation state of Pakistan.

The paper uses a postcolonial lens to offer a review and synthesis of issues of cultural identity of the Balti people of Pakistan.

The review demonstrates how the historical and socio‐political context is intertwined with the Balti people's cultural identity which remains hybrid as well as contextual in its construction. It reveals that while the state of Pakistan has been able to assert its control over the Balti people and the region of Baltistan predominantly through military means, the critical issues of cultural pluralism and the basic human rights of the Balti people have remained generally ignored throughout the 63 years since partition.

The contentions offered in this paper need to be refined through in‐depth empirical studies. Future scholars may wish to examine the class and cultural politics at work in the emerging renaissance movement in Baltistan. Scholars may also examine how the lack of economic development and investment in Baltistan may be forcing the Balti people to resign (at least some elements of) their cultural identity to seek employment in urban areas of Pakistan.

The paper brings to the fore issues of cultural identity of the people of Baltistan, which have – to a large extent – remained ignored by Pakistan as well as internationally.

This study aims to examine sociodemographic characteristics, levels and patterns of mortality experiences amongst Indian prisoners over the past two decades (1998–2018).

This study used prison statistics in India to analyze occupancy rate, percentage distribution, annual/decadal change, male–to–female ratios, prison mortality rate and causes of natural/unnatural deaths.

During 1998–2018, prisons in India grew by 18% and prisoners by 69%, leading to overcrowded jails. Males outnumbered female prisoners. Seventy percent of prisoners had an educational attainment level lower than 10th grade. In 2018, over 14 per 1,000 prisoners suffered from a mental illness and 384 per 100,000 died. Unnatural deaths accounted for 8%–11% of all prisoner deaths; 84% were by suicide. Illness accounted for 95% of all natural deaths in 2018; one–quarter was due to heart diseases.

The study did not establish an association between sociodemographic characteristics with mental illness and mortality due to the non-availability of data.

The pattern of a deteriorating living environment, rise in mental illnesses and mortality among Indian prisoners calls for immediate action from the authorities to protect them. Almost all unnatural deaths were by suicide (mostly by hanging). This detailed study would help authorities to take corrective measures for prisoner safety and well-being. There is also a need to develop a scientific database for this population.

To the best of the authors’ knowledge, this is the first study to examine morbidity and mortality experiences of the prisoner population using national statistics.

This paper proposes a conceptual framework that would be able to explain the importance of workplace familism on business performance through an organizational learning capability as a mediator.

A conceptual approach is taken whereby this paper is based on an extensive literature review of workplace familism and organizational learning capability. Four prepositions were proposed to highlight the focus of this study which is how workplace familism can be capitalized through organizational learning capability to enhance SMEs business performance.

This paper provides a theoretical discussion on the importance of organizational learning capability in ensuring the survival of the family business. The concept of workplace familism are relatively new, hence, it offers an interesting avenue for further research especially in the Malaysian context.

The paper draws attention to the importance of workplace familism and learning organization in fostering entrepreneurial survival and performance among SMEs.

This paper shed some insight on the subject on workplace familism and organizational learning capability in small and medium enterprise (SMEs) which hopefully would attract scholars and researchers to pursue more research on this area.