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1 – 2 of 2Petri Ahokangas, Marko Juntunen and Jenni Myllykoski
This paper explores the transformation of international business models in the context of international ICT businesses where cloud computing has triggered a major paradigm change…
Abstract
Purpose
This paper explores the transformation of international business models in the context of international ICT businesses where cloud computing has triggered a major paradigm change in the way software and hardware related services are offered to international customers.
Methodology/approach
Through comparative analysis of two cases, this paper examines the business model transformation processes in the cloud computing context.
Findings
The key challenges of the case companies were related to business model transformation as cloud computing was triggering a change in most of the business model elements.
Research implications
There is a need to define the concept of business model in a way that suits the cloud and internationalization.
Details