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It is only logical that a firm aims to make a profit after entering the market. However, some firms enter the market with the goal of market expansion and even burn money to pursue market share, which is counterintuitive in practice. To explore the theoretical foundations behind this rare phenomenon, this paper focuses on discussing the impact of the market expansion entry strategy on the entrant firm and the incumbent firm.

Using a game theory model of a supply chain with an incumbent and an entrant, this paper explores the mathematical conditions for the entrant to adopt either the traditional or the market expansion entry strategy and investigates the incumbent’s benefits and losses under different entry strategies.

The results show that when the market-expansion effect and the selling price ceiling are moderate, the entrant firm always adopts the market expansion entry strategy, and the incumbent firm obtains a free ride from the entrant firm and benefits from it. The entire industry profits and the industry consumer surplus are increased. In particular, we further investigate the cases in which the incumbent firm has a first-mover advantage or there is a troublesome cost, and the results confirm the aforementioned conclusions.

By considering market share as the entrant’s goal, this paper contributes to the dual-purpose literature. Moreover, based on the model’s mathematical results, this paper offers relevant management insights for the entrant and its stakeholders in the e-commerce platform.

The purpose of this paper is to study the effect of micro-nano surface texture on the corrosion resistance of a titanium alloy and investigate the correlation between corrosion resistance and hydrophobicity.

The surface of the Ti₆Al₄V alloy was modified by laser processing and anodizing to fabricate micro-pits, nanotubes and micro-nano surface textures. Afterward, the surface morphology, hydrophobicity and polarization curve of the samples were analyzed by cold field scanning electron microscopy, contact angle measurement instruments and a multi-channel electrochemical workstation.

The micro-nano surface texture can enhance the hydrophobicity of the Ti₆Al₄V surface, which may lead to better drag reduction to ease the friction of implants in vivo. Nevertheless, no correlation existed between surface hydrophobicity and corrosion resistance; the corrosion resistance of samples with nanotubes and high-density samples with micro-nano surface texture was extremely enhanced, indicating the similar corrosion resistance of the two.

The mechanism of micro-dimples on the corrosion resistance of the micro-nano surface texture was not studied.

The density of micro-pits needs to be optimized to guarantee excellent corrosion resistance in the design of the micro-nano surface texture; otherwise, it will not fulfill the requirement of surface modification.

The influence of the micro-nano surface texture on the corrosion resistance, as well as the relationship between hydrophobicity and corrosion resistance of the titanium alloy surface, were systematically investigated for the first time. These conclusions offer new knowledge.