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This study aims to examine how veganism is “seen” by young adult non-vegan consumers and how prevailing attitudes reinforce or challenge stigmas around veganism.

Photovoice methodology was used to explore young non-vegan consumers’ attitudes and beliefs towards veganism. Data was collected from students studying advertising at a major university in Australia, who produced images and narratives reflective of their own attitudes towards veganism. Polytextual thematic analysis of the resulting visual data was then undertaken to reveal the dominant themes underpinning participants’ attitudes. Participant narratives were then reviewed to confirm whether the ascribed meaning aligned with participants’ intended meaning.

Participant images were reflective of first, how they saw their world and their place within it, which showed the interplay and interconnectedness between humans, animals and nature, and second, how they saw vegans within this world, with both positive and negative attitudes expressed. Interestingly, vegans were simultaneously admired and condemned. By situating these attitudes along a spectrum of moral evaluation, bounded by stigmatisation and moral legitimacy, participants saw vegans as being either Radicals, Pretenders, Virtuous or Pragmatists. For veganism to become more widely accepted by non-vegans, there is an important role to be played by each vegan type.

This study offers a more nuanced understanding of how and why dissociative groups, such as vegans, become stigmatised, which has implications for messaging and marketing practices around veganism and associated products/services. Future research could use a similar methodology to understand why other minority groups in society are stereotyped and stigmatised, which has broader social implications.

The authors explore how service workers negotiate emotional laboring with “dirty” emotions while trying to meet the demands of neoliberal healthcare. In doing so, the authors theorize emotional labor in the context of healthcare as a type of embodied and emotional “dirty” work.

The authors apply interpretative phenomenological analysis (IPA) to their data collected from National Health Service (NHS) workers in the United Kingdom (UK).

The authors’ data show that healthcare service workers absorb, contain and quarantine emotional “dirt”, thereby protecting their organization at a cost to their own well-being. Workers also perform embodied practices to try to absolve themselves of their “dirty” labor.

The authors extend research on emotional “dirty” work and theorize that emotional labor can also be conceptualized as “dirty” work. Further, the authors show that emotionally laboring with “dirty” emotions is an embodied phenomenon, which involves workers absorbing and containing patients' emotional “dirt” to protect the institution (at the expense of their well-being).

This study investigates patterns of violence employed by insurgents killing civilians living in small ethnic enclaves located in Ninewa Province, Iraq from 2003 to 2009. The ethnic minorities in these communities include: (1) Yazidis in Sinjar District, (2) Chaldo-Assyrian Christians in the Ninewa Plains and, (3) the Turkmen enclave of Tal Afar. To date, there has been little investigation into violence directed toward small ethnic enclaves during civil war, though some have suggested that ethnic enclaves might insulate civilians from violence (Kaufmann, 1996). Using fatality data from the Iraq Body Count, this study compares the patterns of insurgent violence directed toward these enclave communities to co-ethnic and mixed-ethnic communities. The experiences of the enclaves were varied – some were largely insulated from attacks – but when attacked, the average number killed was greater and more indiscriminate as compared to communities with significant Arab populations. One possible explanation for these differences is that insurgents did not regard these citizens as being “convertible,” which caused them to employ violence in a more indiscriminate manner. When insurgents did act to secure control of enclave communities, they used indiscriminate forms of violence against civilians, as compared to more selective forms of violence employed when controlling co-ethnic communities.

The purpose of this article is to provide analysis of organizational communication used by one major US airline during a Teamsters unionizing campaign as a means for readers to examine what airlines do when faced with the threat of unionization, how they prepare front‐line management for communication with employees, and what role these managers play in unionizing campaigns.

A range of corporate communications from the airline were gathered within a seven‐month period and qualitatively analyzed, including management training manuals, e‐mails, and conference calls between line managers and regional directors.

Anti‐union communication strategies position front‐line managers in the key persuasive role of controlling and disseminating essential top‐down information in the effort to keep employees union‐free, utilizing a complex and multi‐layered organizational approach to train managers for employee communication during a unionizing campaign.

While granted access by America West to observe conference calls and view internal documents the authors were not granted access to listen to Teamsters Union conversations or view Teamsters' internal documents. As a result, the authors realize that their study is limited to an analysis of only one side of the story. Additional research into this topic could include data from both campaigns.

Analysis of organizational anti‐union campaigns and the role of front‐line managers in these campaigns identify key areas of interest for both organizations and unions. This analysis, in conjunction with assessment of the overall results of a unionizing campaign, provides information that organizations can use when selecting strategies for internal communication in times of potential change.

This paper provides useful information about the complex function of line management in supporting and promoting the organization when external factors are perceived as endangering internal infrastructure. It also offers a practical glimpse into a unique type of managerial communication whose aim is to be both cautious and persuasive.