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This chapter provides an insightful exploration into the often neglected narratives within isolated African markets, with a specific focus on Nigeria. Contrary to the prevailing belief that traditional market systems are outdated, this study argues for their enduring relevance in fostering economic development in the region. By delving into the unique dynamics and historical context of Nigerian markets, this chapter challenges conventional perspectives and offers a fresh perspective on the continued importance of traditional market systems. It unveils the intricate web of market relationships that have nurtured economic activities, showcasing the adaptability and endurance of these markets amidst changing circumstances. Ultimately, this chapter underscores the vital role of Nigerian markets in fostering economic development, highlighting their potential as engines of growth and agents of change within the African context.

This chapter suggests that the key to entrepreneurial success lies in the ability to maintain trust-based networks and respect social norms. In elaborating this proposition, this chapter draws on the results of an exploratory study of 30 Nigerian traders to demonstrate how using an ‘institutional’ lens provides new insights into the influence of trust and indigenous norms on entrepreneurial behaviour. The concept of morality which presupposes an understanding of entrepreneurial behaviour is introduced to offer a supple and adaptable explanation for how actors rely on social norms to build trade networks. At the centre, trust was found to be indispensable to networks relationships and necessary for enforcing sanctions. The results facilitate a rich understanding of how a range of trust-based networks relationships and hybrid indigenous norms underpin entrepreneurial behaviour in Nigeria. The study contributes by providing well founded insights into the entrepreneurship within an African context.

The research on authentic leadership has recently become a priority in leadership literature. As policy-makers and practitioners seek evidence in addressing leadership malfeasance across organisations and the broader society. Hence, a growing body of evidence suggests that the authentic leadership construct is plagued with a lack of conceptual clarity, embodying philosophical ambiguity and demographic limitations. Consequently, the study provides crucial descriptions of authentic leadership within a developing economy context.

The study’s findings show that three perspectives were evident from the authentic leaders and followers in defining authentic leadership. Authentic leaders perceive the construct from dual perspectives while followers have a singular outlook. The first perspective provided by the authentic leaders focussed on their leadership and how the burden of the role influenced their approach. The second perspective linked authentic leadership to areas that improve organisational outcomes. An unconscious awareness of the necessities that support organisational performance underpins the descriptions by the leaders. Remarkably, followers provide the last perspective that emphasises the relational aspects of the authentic leader and how it influences them in their daily lives. The chapter concludes by reflecting on the study’s contributions and limitations before charting the path for future research.

In this chapter, the authors examine trust and social networks among entrepreneurs operating in a developing market context. At the centre of this study, trust emerges from the interplay of a range of cultural-specific factors, each of which describes how social relations shape economic action. Using case studies of exporting Nigerian small and medium sized enterprises, the authors document how exporting arrangements are enforced across West African markets. Interview data reveal how entrepreneurs take advantage of indigenous trust-based relationships to enforce exporting agreements. It is clear that exporting activities are shaped by trust and networks of kinship and market associations that permeate the West African region. This chapter facilitates a better understanding of trust and the range of indigenous relationships that underpin exporting activities in Nigeria and particularly across West Africa.

The concept of entrepreneurship is not new. As a concept, it remains elusive, diverse and multi-faceted. Although there is an extensive body of research within the field, there is little consensus on what underpins entrepreneurship, and whether it should remain a distinct domain of study.

This chapter contributes to the literature on entrepreneurship in developing economies. The study seeks to uncover the challenges facing entrepreneurs in a developing economy using the formal retail sector in Nigeria as a case.

Entrepreneurship in the retail sector of a developing economy has not been given significant attention by researchers despite its uniqueness and dynamism. By adopting a qualitative approach involving semi-structured interviews of 51 respondents, the lived experiences of these entrepreneurs were understood. Given the challenges such entrepreneurs face in a developing economy, this study makes a contribution, as the challenges such retail entrepreneurs face namely, challenges within the industry, government policy inconsistencies and corruption, infrastructural deficit and technology deficit were identified. In practice, the findings of this study serve as a useful reference for practitioners and policy-makers of the challenges that need to be addressed for entrepreneurship to flourish in Nigeria.

The purpose of this article is to develop new insights into the interplay between trust, indigenous institutions and weak/dysfunctional formal institutions using the Nigerian context – a developing country in Western Africa. It advances new understanding on how Nigerian entrepreneurs trust in their indigenous institutions such as family ties, kinship, chieftaincy, religion, cooperatives and trade associations to resolve disputes arising from their exporting activities as opposed to dormant formal institutions in their country.

This exploratory study adopts an interpretive research paradigm, and it utilises a case study strategy. Data collected through observations, archival records and qualitative conversations with 36 exporting Nigerian small and medium-sized enterprises (SMEs) is analysed by utilising a combination of within and cross-case analysis techniques. Doing so enabled an in-depth study of the methods their owner-managers use in order to take advantage of the relationships they established through their long-standing cultural institutions in the place of weak formal institutions in their country.

Indigenous institutions have evolved to replace formalised institutions within the business environment in Nigeria. They have developed to become an alternative and trusted arbiter for solving SMEs' export issues because of weak/dysfunctional formal institutions in the Western African country. The owner-managers of exporting SMEs perceive formal institutions as representing a fragmented system that does not benefit their export businesses.

The findings demonstrate that there is need for policymakers to consider the role of informal institutions in the Nigerian context. Such an approach is essential given the economic importance and increasing number of SMEs that trade and export their goods through informal structures in Nigeria.

The study indicates that it is not just the void or absence of institutions that exist in a developing country such as Nigeria, but weak/dysfunctional formal institutions have been replaced by culturally embedded informal institutions. Thus, the study provides a new theoretical avenue depicting the concept of trusting in indigenous institutions.