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Historically, research on perceptions of health either converged upon the meanings created and proposed by specialists in the healthcare industry or focused on people who have medical conditions. This approach has failed to capture how the meanings and notions of health have been evolving as medicine extends into non-medical spheres and has left gaps in the exploration of how the meanings surrounding health and well-being are constructed, negotiated and reproduced in lay discourse. This paper aims to fill this gap in the understanding of the perceptions surrounding health by investigating consumers’ digitized visual accounts on social media.

Textual network and visual content analyses of posts extracted from Instagram are used to derive conclusions on definitions of health and well-being as perceived by healthy lay individuals.

Research demonstrates that digital discourse of health is clustered around four F’s, namely, food, fitness, fashion and feelings, which can be categorized with respect to their degrees of representation on a commodification/communification versus bodily/spiritual well-being map.

Our knowledge about the meanings of health as constructed and reflected by healthy lay people is very limited and even more so about how these meaning-making processes is realized through digital media. This paper contributes to theory by integrating consumers’ meaning-making literature into health perceptions, as well as investigating the role of social networks in enabling a consumptionscape of well-being. Besides a methodological contribution of using social network analysis on textual data, this paper also provides valuable insights for policy-makers, communicators and professionals of health.

Previous research in sociology, psychology and fashion studies has investigated the concept of diversity in the fashion context, but the topic remains largely understudied within the realm of consumer research. This study aims to examine the reactions of underrepresented women to the fashion industry’s lack of diversity.

A total of 38 semi-structured in-depth interviews were conducted among a sample of female consumers who were diverse with respect to racial and ethnic background, socioeconomic class, religion, sexual orientation, age, body type and physical appearance.

Using Bourdieu’s forms of capital – social, cultural, economic and symbolic – the findings shed light on the process of virtual community formation on social media in response to the lack of diversity in fashion; reveal fashion consumers’ power to enact institution-level change, compelling the industry to become more diverse and inclusive; demonstrate the outcomes of capital accumulation and illustrate how all forms of capital are produced by and reproduce each other.

This study proposes a new outcome of capital accumulation on virtual communities, termed “transformative value,” in addition to the social and information values identified in earlier scholarship.

The physical filmmaking landscape has been transformed by the emergence of digital platforms that foster interaction and dialogue. The accessibility and affordability of mobile production tools have empowered anyone with a mobile phone to become a media content creator. Accordingly, this paper aims to present a multi-method approach for creating phygital projects that involve people as active participants rather than mere subjects who collaborate with the researchers to tell their stories.

Research participants can embrace diverse roles, serving as co-researchers, content creators, curators and collaborators. The authors use various engagement strategies with the research participants, who are often marginalized or underrepresented, to encourage their participation and give them agency and creative control. Thus, we also use a participatory action research approach to help advocate for the participants’ facial equality concerns.

Collaborative videography embraces the mosaic of voices expressing intricate social issues. In this project, research participants with “facial differences” explain their experiences in facing society.

By experimenting with participatory frameworks and combining physical interactions (such as in-person meetings) with digital platforms like Zoom and social media, the authors suggest a multi-method approach that honors the authentic stories of the research participants, effectively engages the audience and explains how phygital research methodologies can be used in interpretive consumer research, particularly in co-creating films that capture strong visuals.

This paper provides new insights about security behaviour in selected US and Irish organisations by investigating how organisational culture and procedural security countermeasures tend to influence employee security actions. An increasing number of information security breaches in organisations presents a serious threat to the confidentiality of personal and commercially sensitive data. While recent research shows that humans are the weakest link in the security chain and the root cause of a great portion of security breaches, the extant security literature tends to focus on technical issues.

This paper builds on general deterrence theory and prior organisational culture literature. The methodology adapted for this study draws on the analytical grounded theory approach employing a constant comparative method.

This paper demonstrates that procedural security countermeasures and organisational culture tend to affect security behaviour in organisational settings.

This paper fills the void in information security research and takes its place among the very few studies that focus on behavioural as opposed to technical issues.

This paper highlights the important role of procedural security countermeasures, information security awareness and organisational culture in managing illicit behaviour of employees.

This study extends general deterrence theory in a novel way by including information security awareness in the research model and by investigating both negative and positive behaviours.