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This chapter examines the contemporary migration of Italian families to Morocco. Situating Italian emigration studies in context, it describes how this ‘new migration’ is a result of both historical and economic factors. Beginning with how ‘being in motion’ shapes the everyday lives of Italian women and families, it points out that migration is a way to apply agency. Being on the move through migration is presented not only as a process that (re)shapes the family, but also as a means of attaining an imagined model of family, one based on cultural aspirations of a good life for one’s self and one’s children.