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Purpose: In this paper, we focus on the mythic nature of the anonymous Bitcoin creator, Satoshi Nakamoto. Drawing on ideas from Foucault and Barthes on authorship, we analyze the notion of the absence of the author and how that sustains the brand. Design/methodology/approach: Based on interview data, participant observation, archival data, and a netnography, we examine the discourses that emerge in the wake of multiple Satoshi Nakamoto exposés that serve as both stabilizing and destabilizing forces in the Bitcoin ecosystem. Findings: We analyze the different interpretations of Satoshi Nakamoto through his own text and how his readers interpret him. We identify how consumers employ motifs of myth and religiosity in trying to find meaning in Satoshi’s disappearance. His absence allows for multiple interpretations of how the Bitcoin brand is viewed and adopted by a diverse community of enthusiasts.

Implications: Our findings provide a richer understanding of how, in a period of celebrity brands, Satoshi Nakamoto’s anti-celebrity stance helps sustain the Bitcoin ecosystem.

Originality/value: Our analysis examines the nature of anonymity in our hyper-celebrity culture and the mystique of the anonymous creator that fuels modern-day myths for brands without owners.

Once the domain of theologians, sociologists and (religion) anthropologists, we have seen more recently how consumer researchers have enriched the study of spirituality and religion. Researching the sacred can be fraught with challenges, in and out of the field. Russell Belk, Samuelson Appau and Diego Rinallo address key questions, issues and conceptualisations in the scholarship on sacred consumption, contemplating the past and mapping future research avenues. A reading list is also included for those interested in joining the authors in this collective discovery of the sacred.

Contributors answered the following four questions: How has the study of sacred consumption evolved since you started researching the field? What would be the critical methodological issues that researchers need to consider when approaching the “sacred”? What are some of the key authors that have influenced your thinking? What do you think will be the key questions that researchers will need to focus on?

Rinallo, Belk and Appau’s reflections on studying the sacred provide food for thought for both novice and weathered researchers alike. Researching the sacred both shapes and is shaped by our positionality: by our insider/outsider status, our gender and race and our cosmovisions as believers or sceptics. Researchers should be mindful and reflective of their subject positionings as they approach, enter and leave the field. Researching the sacred requires an open mind as we broaden our vision of what constitutes the sacred. Such research calls for scholarly as well as phenomenological curiosity. Reading widely and across disciplines to better familiarise ourselves with our sacred context helps to craft novel and meaningful research.

This paper provides a multivocal genealogy of consumer culture work on religion and spirituality, methodological advice and reading resources for researchers.

Research on adopting leadership style like ambidextrous leadership to enhance employees' innovative work behavior (IWB) is in an initial stage. Moreover, employees need a high knowledge sharing attitude to show more IWB. The purpose of this study is to empirically test the impact of ambidextrous leadership on IWB with the mediating role of knowledge sharing and the moderating role of innovativeness as a project requirement (IAPR).

The simple random sampling technique was used to collect data from 542 employees of project-based construction companies operating in Pakistan. Smart partial least squares-structural equation modeling (Smart PLS SEM v.3.2.8) was used to test the hypotheses.

The result revealed that ambidextrous leadership has a significant and positive effect on knowledge sharing but negative effect on IWB at the workplace. Additionally, the mediating role of knowledge sharing has been tested and proved to be a potential mediator between ambidextrous leadership and IWB. Also, IAPR as moderator has a significant and positive effect on knowledge sharing and IWB.

The managers need to develop an ambidexterity-oriented strategy and communicate this strategy across the members of the whole organization. These processes can be facilitated by ambidextrous leaders with complex behavioral repertoires and specific constellations and characteristics of top management teams.

The relationship between ambidextrous leadership and IWB is the new contribution through the mediating of knowledge sharing between AL and IWB also moderation role IWB between knowledge sharing and IWB.