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Circular tourism is not a well-established field of research. In this case study, we address sustainable tourism as an approach that goes beyond the optimization of actions and value-added of the individual tourism actors and moves toward a destination approach, with the four elements – cultural, environmental, economic, and social benefits. A focus on partnerships that are addressing a specific destination has made it possible to develop initiatives that go beyond the traditional “green” approach to sustainable tourism, including sustainable transportation infrastructure, waste management, and protection of cultural and natural heritage. The collaboration in the network is central for the development of the understanding of culture and nature as a “common good” that all current and future actors can benefit from, if it is preserved and well maintained. The tourists have become central actors in this approach, as they take part in this regeneration of both nature and culture and therefore change roles from rather passive consumers to active actors in the destination.