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Book part
Publication date: 7 October 2019

Markus Seyfried and Florian Reith

Mixed methods approaches have become increasingly relevant in social sciences research over the last few decades. Nevertheless, we show that these approaches have rarely been…

Abstract

Mixed methods approaches have become increasingly relevant in social sciences research over the last few decades. Nevertheless, we show that these approaches have rarely been explicitly applied in higher education research. This is somewhat surprising because mixed methods and empirical research into higher education seem to be a perfect match for several reasons: (1) the role of the researcher, which is associated with strong intersections between the research subject and the research object; (2) the research process, which relies on concepts and theories that are borrowed from other research fields; and (3) the research object, which exhibits unclear techniques in teaching and learning, making it difficult to grasp causalities between input and results. Mixed methods approaches provide a suitable methodology to research such topics. Beyond this, potential future developments underlining the particular relevance of mixed methods approaches in higher education are discussed.

Details

Theory and Method in Higher Education Research
Type: Book
ISBN: 978-1-83867-842-5

Keywords

Article
Publication date: 11 October 2023

Patrícia Moura e Sá

Little is known about the extent to which management and engineering publications dedicated to the study of quality management topics make use of mixed methods, what types of…

186

Abstract

Purpose

Little is known about the extent to which management and engineering publications dedicated to the study of quality management topics make use of mixed methods, what types of studies have been conducted and how effective mixed methods have been. The aim of the current paper is to analyse how mixed methods have been used in quality management research.

Design/methodology/approach

To address this purpose, a bibliometric analysis was conducted of papers using mixed methods designs to investigate quality management issues and published in the SCOPUS database. CiteSpace software was used to assist in the categorisation and mapping process.

Findings

Ninety articles were identified and analysed. The results show that mixed methods are mainly used either to compare different perspectives drawn from quantitative and qualitative data or to develop better measurement instruments. Sequential mixes occur more often than concurrent approaches. Moreover, there is a link between the purpose of the study and the approaches followed to combine qualitative and quantitative methods. Yet, the contribution of the use of mixed methods to achieving the aims of the study is not easy to assess as the purposes of using mixed methods are often not clearly stated.

Originality/value

As one of the first papers to examine how qualitative and quantitative methods are being combined in quality management research, this study is expected to contribute to the literature by providing some insights into how mixed methods can be more effectively used in this field.

Details

The TQM Journal, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1754-2731

Keywords

Open Access
Article
Publication date: 10 November 2023

David B. Grant, Sarah Shaw, Edward Sweeney, Witold Bahr, Siriwan Chaisurayakarn and Pietro Evangelista

Mixed methods research is useful to enhance theoretical and practical research contributions. However, single methods have predominated much logistics and supply chain management…

2100

Abstract

Purpose

Mixed methods research is useful to enhance theoretical and practical research contributions. However, single methods have predominated much logistics and supply chain management (LSCM) research. This paper presents a review of mixed methods research across ten years in LSCM to determine their usage, identify benefits and inhibitors, and provide suggestions for LSCM researchers to realise the benefits from using mixed methods.

Design/methodology/approach

This paper adopts a mixed methods approach through a quantitative analysis of methods used in six leading LSCM journals, an e-mail survey of mixed methods article authors during the review period, and four published case studies that used mixed methods.

Findings

Only 144 (ten percent) of all empirical articles were published using mixed methods during the review period. A range of benefits and inhibitors regarding mixed methods adoption were found. Suggestions for LSCM authors include research training in mixed methods use and developing a project-specific research design due to the specificity and complexity associated with mixed methods research.

Originality/value

LSCM is at a critical juncture, shaped by new contexts, themes and challenges, and would benefit from different research approaches and methods. This paper contributes to the LSCM domain through analysing the current state, benefits and inhibitors of mixed methods research in LSCM journals to provide a renewed call to action and guidelines for mixed methods LSCM research, and suggesting research design adaptation to enable agile and resilient research when investigating rapidly changing and complex phenomena.

Details

The International Journal of Logistics Management, vol. 34 no. 7
Type: Research Article
ISSN: 0957-4093

Keywords

Article
Publication date: 31 August 2012

Susan L. Golicic and Donna F. Davis

The purpose of this paper is to describe how to implement mixed methods research in supply chain management.

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Abstract

Purpose

The purpose of this paper is to describe how to implement mixed methods research in supply chain management.

Design/methodology/approach

A review of past journal analyses on research methods used in supply chain management‐related disciplines is conducted to demonstrate the low incidence of mixed methods research in supply chain management. Drawing from literature on multiple and mixed methods research, the paper provides guidelines for designing and reporting such studies.

Findings

Knowledge development in logistics and supply chain management relies primarily on single‐method quantitative research designs, while mixed methods approaches are rarely used. Thus, there is a significant opportunity to advance the discipline through the rigorous application of mixed methods research.

Research limitations/implications

Supply chain management phenomena are complex and dynamic. Thus, the application of mixed methods research would serve the advancement of the discipline as these approaches provide richer understanding and more robust explanations of such phenomena.

Practical implications

If supply chain research is to keep up with the dynamic business environment, research methods must be applied with the capability to fully explain supply chain phenomena. The application of a single‐method research approach is not always adequate for this task.

Originality/value

This paper is the first to draw on research from various disciplines to investigate the use of mixed methods in logistics and supply chain management research. It examines its prevalence in the discipline, provides examples of its application from the supply chain management literature, prescribes how to implement mixed methods research, and describes the benefits and limitations of such designs.

Details

International Journal of Physical Distribution & Logistics Management, vol. 42 no. 8/9
Type: Research Article
ISSN: 0960-0035

Keywords

Article
Publication date: 12 April 2011

Eeva‐Mari Ihantola and Lili‐Anne Kihn

The purpose of this paper is to shed light on the threats to quality in mixed methods accounting research, wherein quantitative and qualitative approaches are combined in data…

9313

Abstract

Purpose

The purpose of this paper is to shed light on the threats to quality in mixed methods accounting research, wherein quantitative and qualitative approaches are combined in data collection, analysis and interpretation.

Design/methodology/approach

The paper is framed according to three perspectives. The authors first synthesize the threats to validity and reliability in quantitative and qualitative parts of mixed methods research using the quality standards of each; they then introduce an integrative framework of mixed methods research quality by Teddlie and Tashakkori. Thereafter, they address the specific threats to quality that come to the fore when inferences from the quantitative and qualitative components of the study are combined to form meta‐inferences using a legitimation framework by Onwuegbuzie and Johnson.

Findings

The authors' analysis not only indicates a wide range of threats to the validity and reliability of mixed methods research in a range of categories, but also clarifies how the three perspectives described in this paper are linked and supplement each other.

Research limitations/implications

Methodological research published in English over the last decade is emphasized to create an approach to assess mixed methods accounting research. The frameworks analyzed could still be studied in greater detail. Additional perspectives on the validity and reliability of mixed methods research could also be studied and developed.

Practical implications

This paper furthers our understanding of such new developments in methodological research, which may be of great importance to those conducting or evaluating empirical research.

Originality/value

Based on a comprehensive synthesis, this paper presents and analyzes theoretical frameworks potentially useful for scholars, students and practitioners. It focuses on both traditional and novel areas of validity and reliability in mixed methods research.

Details

Qualitative Research in Accounting & Management, vol. 8 no. 1
Type: Research Article
ISSN: 1176-6093

Keywords

Book part
Publication date: 4 November 2022

Jaylan Azer, Babak Taheri and Martin Gannon

Mixed methods research (MMR) represents an alternative methodological approach, combining qualitative and quantitative research styles, and enabling researchers to explore complex…

Abstract

Mixed methods research (MMR) represents an alternative methodological approach, combining qualitative and quantitative research styles, and enabling researchers to explore complex phenomena in detail. This chapter provides a critical view of mixed methods research and its application in social science research, with examples from tourism and hospitality used to guide those aiming to undertake mixed-methods research projects. The chapter provides insight into the characteristics of MMR, distinguishing it from a multi-method approach. It also provides a detailed explanation of different MMR designs and highlights the advantages and challenges of adopting a mixed-methods approach. Moreover, the chapter discusses approaches to analysis which are pivotal to MMR design. Finally, the chapter concludes with recommendations for researchers hoping to adopt a mixed-methods approach.

Book part
Publication date: 29 August 2007

José F. Molina-Azorín

This chapter focuses on the empirical research on the resource-based view of the firm (RBV), and its main purpose is to analyse the use of mixed methods in this perspective. The…

Abstract

This chapter focuses on the empirical research on the resource-based view of the firm (RBV), and its main purpose is to analyse the use of mixed methods in this perspective. The recent advance of the RBV has posed new challenges, and the issue need not be quantitative versus qualitative methods, but rather how to combine the strengths of each in a mixed methods approach. This study carries out a literature review about the use of mixed methods in the RBV and provides an examination of opportunities and challenges associated with the application of mixed methods in order to improve RBV research. Moreover, the chapter seeks to introduce mixed methods research in order to familiarize to strategic management and the RBV scholars about this type of research and its terminology, procedures, designs and purposes.

Details

Research Methodology in Strategy and Management
Type: Book
ISBN: 978-0-7623-1404-1

Article
Publication date: 4 September 2019

Christiaan Lamprecht and Timothy C. Guetterman

This study aims to advance mixed methods as a research methodology in accounting through three research objectives: develop a typology of mixed methods research (MMR) features…

Abstract

Purpose

This study aims to advance mixed methods as a research methodology in accounting through three research objectives: develop a typology of mixed methods research (MMR) features from current literature, analyse accounting papers published in two leading South African journals against these features, and offer recommendations for best practice going forward.

Design/methodology/approach

This paper follows five elements for a MMR review study: identify the methodological aim and choice of discipline; identify the relevant accounting MMR literature and collect the data; develop a codebook and analysis procedures to assess the reviewed papers against; report on the MMR findings; and discuss the findings and make recommendations.

Findings

The use of MMR as a methodological approach is increasing; however, in many instances published papers revealed limited methodological detail. Furthermore, most accounting MMR studies use a convergent MMR design, with data collected qualitatively using interviews/focus groups and quantitatively using questionnaires. Finally, accounting education studies is the topic within accounting research that mostly use MMR.

Research limitations/implications

The study is limited to a five-year period and the prevalence of applicable MMR articles during that period in two journals.

Practical implications

This paper presents advantages of using MMR in accounting studies and offer recommendations for best practice to answer the complex accounting research questions of today.

Originality/value

This study is the first systematic examination of how mixed methods is used in accountancy research as reflected in South African journals.

Details

Meditari Accountancy Research, vol. 27 no. 6
Type: Research Article
ISSN: 2049-372X

Keywords

Book part
Publication date: 9 July 2013

Audrey Rouzies

For several years, scholars studying mergers and acquisitions (M&A) regret their incapacity to fully capture and understand this complex phenomenon. Several authors have called…

Abstract

For several years, scholars studying mergers and acquisitions (M&A) regret their incapacity to fully capture and understand this complex phenomenon. Several authors have called for multidisciplinary approaches to improve our research. We believe that, instead of focusing on theories and multidisciplinarity, a complementary line of attack could be to put into question the methods used to study M&As. The purpose of this chapter is to show how mixed methods research can be a relevant design to open the black box of M&A and improve our understanding of M&A integration processes. Indeed, a key feature of mixed methods research is its methodological pluralism or eclecticism, which frequently results in superior research compared to mono-method research. In this chapter, we first define mixed methods research; we then review the literature on M&A using mixed methods and finally show the pros and cons of this research design to advance our understanding of M&A.

Details

Advances in Mergers and Acquisitions
Type: Book
ISBN: 978-1-78190-836-5

Keywords

Article
Publication date: 26 February 2020

Marcello Mariani and Rodolfo Baggio

Taking stock of extant hospitality and tourism research using social network analysis approaches, this study highlights why using either quantitative or qualitative approaches to…

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Abstract

Purpose

Taking stock of extant hospitality and tourism research using social network analysis approaches, this study highlights why using either quantitative or qualitative approaches to examine social networks can be misleading and generate potentially biased findings. Indeed, purely qualitative and purely quantitative studies display limitations. The purpose of this study is to provide methodological insights by suggesting that mixed methods can be suitably used, depending on the specific research questions.

Design/methodology/approach

The study consists of an analysis and critical discussion of the methods used in a number of papers leveraging social network approaches to study social networks in tourism and hospitality. The authors describe the benefits and limitations of each method studies considered are examined based on a number of aspects.

Findings

More than half of the studies classified as network studies adopt quantitative designs and quantitative methods including statistical analyses and observational data. Mixed methods study is a minority and they are almost never labeled as mixed methods. A relevant portion of qualitative studies increasingly embeds a number of rudimentary statistical analyses. With an example, the authors also discuss that purely quantitative or purely qualitative methods can lead to discrepant results, and thus, the authors encourage scholars to embrace mixed method research designs such as explanatory or exploratory sequential designs. Advanced researchers might attempt in the future to embrace transformative, embedded or multiphase mixed methods.

Research limitations/implications

This study is based on academic papers and research published before 2019. A rich research agenda is designed.

Originality/value

This study contributes to explore the way social networks have been dealt with in tourism and hospitality research so far, by advancing a proposal to adopt mixed methods in the form of explanatory or exploratory sequential designs. To the best of the knowledge, it is the first study addressing methodological pitfalls in extant network-based research within the tourism and hospitality domain.

Details

International Journal of Contemporary Hospitality Management, vol. 32 no. 4
Type: Research Article
ISSN: 0959-6119

Keywords

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