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Article
Publication date: 25 November 2020

Yuanyuan Bai and Yuan Xue

The purpose of this paper is to derive the relationship between color schemes and emotion to serve for designers and consumers.

Abstract

Purpose

The purpose of this paper is to derive the relationship between color schemes and emotion to serve for designers and consumers.

Design/methodology/approach

The three attributes of hue, brightness and saturation of the selected sample color are analyzed, and the Semantic Differential (SD) method is used for the emotional evaluation of color schemes, and data obtained from the emotional evaluation of color schemes is analyzed by using Excel software for mean statistics and SPSS software for factor analysis and cluster analysis.

Findings

From the results of the factor analysis, three main factors that affect the feeling of the color scheme can be extracted: “personality”, “gender” and “fashion”. Color emotions can be achieved by changing the level of color saturation and brightness, the cold and warmth of the hue and the way of color combination.

Research limitations/implications

Since it takes a long time to fill out the questionnaire, the number of valid questionnaires collected is a little less and the research data is limited. In addition, some problems are not taken into account such as geography and so on, so the results of the statistical analysis are not very precise and further research is needed.

Practical implications

It can provide information of emotional color schemes for designers and consumers, and based on the SD method, an emotional color matching questionnaire is designed and statistical analysis is conducted to establish the relationship between emotion and color schemes.

Originality/value

Based on the fashion color sample and color harmony theory, the color matching rules and color matching schemes are designed independently.

Details

International Journal of Clothing Science and Technology, vol. 33 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Content available
Article
Publication date: 1 April 2006

86

Abstract

Details

Assembly Automation, vol. 26 no. 2
Type: Research Article
ISSN: 0144-5154

Article
Publication date: 1 April 1986

Ing. Heinz Hermes

FAULTLESS, error‐free communication between man and machine, as well as between individual assemblies is of vital importance for reliable aircraft operation. The term ‘man/machine…

Abstract

FAULTLESS, error‐free communication between man and machine, as well as between individual assemblies is of vital importance for reliable aircraft operation. The term ‘man/machine communication’ is interpreted in this context as the output of information offered by the aircraft equipment and the entry of commands and information in the aircraft system by the human operator. Machine/machine communication, on the other hand, means integrated operation of the individual subsystems of the aircraft.

Details

Aircraft Engineering and Aerospace Technology, vol. 58 no. 4
Type: Research Article
ISSN: 0002-2667

Article
Publication date: 1 November 2006

Lois McFadyen Christensen

Just as the fall of the year itself undergoes a transformation, frequently the season conjures up the notion of new beginnings—of change. Besides the detaching, accumulating, and…

Abstract

Just as the fall of the year itself undergoes a transformation, frequently the season conjures up the notion of new beginnings—of change. Besides the detaching, accumulating, and blowing of autumn’s multi-colored leaves, the ripe and over-ripe bounty of summer’s growth is ready to harvest. A shift of the November wind’s flow, too, stirs a sense of readiness for change. November evokes a time for deliberation about voting that sometimes signifies change and new beginnings or perhaps signals transformation. A desire for change is often the catalyst for casting a ballot. Voting is repeatedly upheld as a privilege and a right of people living in freedom within a democracy. Is it really? What is freedom exactly? Where did the idea of voting begin?

Details

Social Studies Research and Practice, vol. 1 no. 3
Type: Research Article
ISSN: 1933-5415

Article
Publication date: 1 January 1989

Harold G. Bunce

Consider an aircraft in the throes of major maintenance. With access panels, cover panels, fairings, galley units, seats, interior trim removed, primary structure, electrical and…

Abstract

Consider an aircraft in the throes of major maintenance. With access panels, cover panels, fairings, galley units, seats, interior trim removed, primary structure, electrical and hydraulic systems together with all the other complexities which make up a modern flying machine are revealed. Lift the cabin floor to find a multitude of control systems, look into the electronics bay at racks of black boxes, large looms of multi‐coloured cables and a certain perspective about the importance of organised and systematic approach to inspection of aircraft begins to emerge. Clearly the broad brush approach is neither appropriate nor likely to be effective.

Details

Anti-Corrosion Methods and Materials, vol. 36 no. 1
Type: Research Article
ISSN: 0003-5599

Article
Publication date: 1 August 1954

H.R. VERRY

Hectography. There are two types of this process available, one producing a copy from gelatine or clay substance by the aid of violet dye or the method commonly known as the…

Abstract

Hectography. There are two types of this process available, one producing a copy from gelatine or clay substance by the aid of violet dye or the method commonly known as the spirit process. Using rotary machines, hand or electric, the master is typed, drawn or impressed by the use of a hectographic carbon and a strongly sized highly glazed paper. The copy paper fed into the machine is slightly moistened by a special fluid which, in effect, softens a thin layer of the carbon deposit and transfers it from the master to the paper. The number of copies available by this method is limited by the thickness of the carbon deposit on the master but special masters are available allowing runs up to 500 copies. When the carbon deposit has not been completely exhausted the master may be re‐run up to the limit of its capacity. The unique feature of this process is that it allows multi‐coloured runs to be made simultaneously. This is made possible by the use of carbons of different colours. A wide range of machines is available for this process some of which are designed for systems work and are able to print part or whole of the master sheet. A minor disadvantage of the process is that the print is fugitive to direct sunlight and the carbon deposit may stain if not handled carefully. Specially coated masters and carbon ribbon in roll form are available and with the new methods of erasing errors do much to minimise this disadvantage.

Details

Library Review, vol. 14 no. 8
Type: Research Article
ISSN: 0024-2535

Article
Publication date: 1 April 1973

An all‐latex binder system has been developed by Revertex which is said to overcome many of the problems associated with previous binder systems used for coating paper and board…

Abstract

An all‐latex binder system has been developed by Revertex which is said to overcome many of the problems associated with previous binder systems used for coating paper and board. It is a two part mix, and is known as the AB system. Blending the latices in varying ratios with a pigment dispersion will give the required rheological behaviour for different processes. The first part is a specially formulated primary latex binder, and the second part is activated by alkali and modifies the viscosity.

Details

Pigment & Resin Technology, vol. 2 no. 4
Type: Research Article
ISSN: 0369-9420

Content available
Article
Publication date: 1 December 2002

John Bean

192

Abstract

Details

Pigment & Resin Technology, vol. 31 no. 6
Type: Research Article
ISSN: 0369-9420

Content available
Article
Publication date: 11 March 2014

Ian Campbell

106

Abstract

Details

Rapid Prototyping Journal, vol. 20 no. 2
Type: Research Article
ISSN: 1355-2546

Article
Publication date: 1 March 1990

Dorking based firm, Carri‐Med Limited, manufacture and sell a scientific instrument known as the CSL Rheometer.

Abstract

Dorking based firm, Carri‐Med Limited, manufacture and sell a scientific instrument known as the CSL Rheometer.

Details

Pigment & Resin Technology, vol. 19 no. 3
Type: Research Article
ISSN: 0369-9420

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