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1 – 10 of 30Saptarshi Bhattacharya, Rajendra Prasad Sharma and Ashish Gupta
Consumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior research has…
Abstract
Purpose
Consumers are worried about sharing their sensitive information during online shopping due to the e-tailer’s unethical practices and hacking-related concerns. Prior research has established the country of origin (COO) as a trust-building cue; however, it requires empirical testing in the online retailing context. The present study aims to examine the e-tailer COO’s effect on consumer privacy, trust and purchase intention.
Design/methodology/approach
An online survey floated a seven-point Likert scale questionnaire and invited the receivers to participate in the investigation over e-mails and text messages. A total of 355 usable responses were analyzed using R programming.
Findings
This study empirically validated a proposed conceptual model examining the influence of COO on consumer privacy, trust and purchase intention. The findings suggest that COO influences consumer privacy, trust and purchase intention. This study further found that the privacy practices of online retailers positively impact consumer trust. Trust acts as a mediating factor in influencing purchase intention.
Practical implications
This study offers valuable insights for advancing the research agenda and actionable inputs to e-commerce managers for alleviating consumer privacy concerns in emerging economies. Future researchers can test the proposed model in other demographic and e-commerce settings.
Originality/value
This study contributes to the present knowledge on consumer privacy in online retailing in the Indian context. This paper also examines the relationship of COO with consumer privacy, trust and purchase intention, an underexplored research area in emerging markets.
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Saptarshi Bhattacharya, Rajendra Prasad Sharma and Ashish Gupta
Online shoppers feel insecure due to the various unethical practices of e-tailers. It is, therefore, crucial for online retailers to alleviate customer concerns. Extant literature…
Abstract
Purpose
Online shoppers feel insecure due to the various unethical practices of e-tailers. It is, therefore, crucial for online retailers to alleviate customer concerns. Extant literature indicates that country-of-origin (COO) cues influence consumer perception. A relatively underexplored phenomenon in an emerging market context, the COO image of the online retailer, i.e. a foreign-origin online retailer (FOOR) or an Indian-origin online retailer (IOOR), needs validation. The current study investigates customer expectations of online retailers' ethical behaviour against the backdrop of online retailer-based signals in emerging markets.
Design/methodology/approach
The researchers floated an online questionnaire using a seven-point Likert scale. The authors sought recipient responses in Google Forms shared via e-mails and social media connections. The authors analysed 1,018 useable responses using partial least square structural equation modelling (PLS-SEM) in Smart PLS 3.
Findings
The empirical study examined the influence of the consumer perception of ethics of online retailers (CPEOR) and COO on consumer purchase intention. It validated the proposed research model. The research findings inform that the CPEOR and the COO influence purchase intention through the mediation effects of trust and satisfaction. Results indicate that privacy, security, non-deception, fulfilment, customer service, FOOR and IOOR strongly predict consumer trust. In contrast, privacy, non-deception, fulfilment, customer service and FOOR strongly predict consumer satisfaction. However, security and IOOR did not influence consumer satisfaction.
Research limitations/implications
The study results have theoretical and practical implications for academic researchers and online retailing managers. Future studies can validate the model in different geo-demographic scenarios and e-commerce settings.
Originality/value
The study enriches the extant literature on CPEOR in the Indian context. This study is pioneering work examining consumer purchase intention by adding the COO construct to the CPEOR model.
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Shovan Bhattacharya and Rajendra Prasad Sharma
The article consolidates the servitization knowledge base from an industrial equipment manufacturing firm's performance perspective. This conceptual review is offering an…
Abstract
The article consolidates the servitization knowledge base from an industrial equipment manufacturing firm's performance perspective. This conceptual review is offering an integration of the extant literature. The authors identified various advanced services impacting a firm's overall revenue, profitability, customer satisfaction, and loyalty. This paper provides a conceptual framework for industrial manufacturers' basic and advanced services to understand their relationship with various performance parameters. This study also provides a direction for future research with individual advanced services and their value cocreation with customers.
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G. Merlin Linda, N.V.S. Sree Rathna Lakshmi, N. Senthil Murugan, Rajendra Prasad Mahapatra, V. Muthukumaran and M. Sivaram
The paper aims to introduce an intelligent recognition system for viewpoint variations of gait and speech. It proposes a convolutional neural network-based capsule network…
Abstract
Purpose
The paper aims to introduce an intelligent recognition system for viewpoint variations of gait and speech. It proposes a convolutional neural network-based capsule network (CNN-CapsNet) model and outlining the performance of the system in recognition of gait and speech variations. The proposed intelligent system mainly focuses on relative spatial hierarchies between gait features in the entities of the image due to translational invariances in sub-sampling and speech variations.
Design/methodology/approach
This proposed work CNN-CapsNet is mainly used for automatic learning of feature representations based on CNN and used capsule vectors as neurons to encode all the spatial information of an image by adapting equal variances to change in viewpoint. The proposed study will resolve the discrepancies caused by cofactors and gait recognition between opinions based on a model of CNN-CapsNet.
Findings
This research work provides recognition of signal, biometric-based gait recognition and sound/speech analysis. Empirical evaluations are conducted on three aspects of scenarios, namely fixed-view, cross-view and multi-view conditions. The main parameters for recognition of gait are speed, change in clothes, subjects walking with carrying object and intensity of light.
Research limitations/implications
The proposed CNN-CapsNet has some limitations when considering for detecting the walking targets from surveillance videos considering multimodal fusion approaches using hardware sensor devices. It can also act as a pre-requisite tool to analyze, identify, detect and verify the malware practices.
Practical implications
This research work includes for detecting the walking targets from surveillance videos considering multimodal fusion approaches using hardware sensor devices. It can also act as a pre-requisite tool to analyze, identify, detect and verify the malware practices.
Originality/value
This proposed research work proves to be performing better for the recognition of gait and speech when compared with other techniques.
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Anil Kumar Dixit, Smita Sirohi, K.M. Ravishankar, A.G. Adeeth Cariappa, Shiv Kumar, Gunjan Bhandari, Adesh K. Sharma, Amit Thakur, Gaganpreet Kaur Bhullar and Arti Thakur
The purpose of the study is to identify the factors affecting the entrepreneur's choice of the dairy value chain and evaluate the impact of the value chain on farm performance…
Abstract
Purpose
The purpose of the study is to identify the factors affecting the entrepreneur's choice of the dairy value chain and evaluate the impact of the value chain on farm performance (profit).
Design/methodology/approach
Primary data were collected from dairy entrepreneurs in India, covering nine states. A multinomial treatment effect model (controlling for selection bias and endogeneity) was used to evaluate the impact of the choice of the value chain on entrepreneurs' profit.
Findings
Dairy entrepreneurs operating in any recognized value chain other than the value chain driven by the consumer household realize a comparatively lesser profit. Dairy farmers have established direct linkages with customers in urban areas – who could pay premium prices for safe and quality milk. Food safety compliance is positively associated with profit and entrepreneurs (who have undergone formal training in dairying) preferred partnerships with a formal value chain. The prospects of starting a dairy enterprise are slightly higher in villages compared to urban areas.
Research limitations/implications
Dairy entrepreneurs can make a shift in accordance with the study's findings and boost their profitability. It aids in comprehending how trainees (who obtained advice and training for raising dairy animals from R&D organizations) and non-trainee dairy farmers make value chain selections, which ultimately affect profitability. However, purposive sampling and a small sample size limit the universal implications of the study.
Social implications
Developing entrepreneurial behavior and startup culture is at the center of policymaking in India. The findings imply that the emerging value chain not only enhances the profit of dairy farmers by resolving consumer concerns about food safety and the quality of milk and milk products but also builds consumer trust.
Originality/value
This paper offers insight into how the benefits of dairy entrepreneurs vary with their participation in the different value chains. The impact of skill development/training programs on value chain selection and farm profitability has not yet been fully understood. Here is an attempt to fill this gap. This paper through light on how trained and educated dairy entrepreneurs are able to establish a territorial market by approaching premium customers – this is an addition to the existing literature.
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Raka Saxena, Anjani Kumar, Ritambhara Singh, Ranjit Kumar Paul, M.S. Raman, Rohit Kumar, Mohd Arshad Khan and Priyanka Agarwal
The present study provides evidence on export advantages of horticultural commodities based on competitiveness, trade balance and seasonality dimensions.
Abstract
Purpose
The present study provides evidence on export advantages of horticultural commodities based on competitiveness, trade balance and seasonality dimensions.
Design/methodology/approach
The study delineated horticultural commodities in terms of comparative advantage, examined temporal shifts in export advantages (mapping) and estimated seasonality. Product mapping was carried out using the Revealed Symmetric Comparative Advantage (RSCA) and Trade Balance Index (TBI). Seasonal advantages were examined through a graphical approach along with the objective tests, namely, modified QS-test (QS), Friedman-test (FT) and using a seasonal dummy.
Findings
Cucumbers/gherkins, onions, preserved vegetables, fresh grapes, shelled cashew nuts, guavas, mangoes, and spices emerged as the most favorable horticultural products. India has a strong seasonal advantage in dried onions, cucumber/gherkins, shelled cashew nut, dried capsicum, coriander, cumin, and turmeric. The untapped potential in horticulture can be addressed by handling the trade barriers effectively, particularly the sanitary and phytosanitary issues, affecting the exports. Proper policies must be enacted to facilitate the investment in advanced agricultural technologies and logistics to ensure the desired quality and cost effectiveness.
Research limitations/implications
Commodity-specific studies on value chain analysis would provide valuable insights into the issues hindering exports and realizing the untapped export potential.
Originality/value
There is no holistic and recent study illustrating the horticulture export advantages covering a large number of commodities in the Indian context. The study would be helpful to the stakeholders for drawing useful policy implications.
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Richard Kwasi Bannor, Mohit Sharma and Helena Oppong-Kyeremeh
The study attempted to assess the food security status of urban agriculture households in Ghana and India. Also, the extent of urban agriculture participation and its effect on…
Abstract
Purpose
The study attempted to assess the food security status of urban agriculture households in Ghana and India. Also, the extent of urban agriculture participation and its effect on food security in Ghana and India were examined.
Design/methodology/approach
A total of 650 urban agriculture farmers were interviewed for this study in Ghana and India. Food security status of urban households was assessed by the use of the Household Food Insecurity Access Scale, whereas the determinants of the extent of urban agriculture and its effect on food security were analysed by the use of the heteroskedastic linear regression and the Seemingly Unrelated Regression models, respectively.
Findings
From the study on average, households in Ghana were mildly food insecure, but that of India was moderately food insecure. The results further revealed that various demographic, economic, institutional and health and nutrition factors differently influenced urban food security and urban agriculture. Also, the extent of urban agriculture participation positively influenced food security.
Originality/value
Several studies in Asia (India) and Africa (Ghana) on urban food security have been geographically limited to New Delhi, Mumbai and Greater Accra, with few studies in the Middle Belt of Ghana, and Bihar in India. Besides, there is a limited, rigorous, empirical study on the effect of the extent of UA on food security in Asia (India) and Africa (Ghana) individually and together. Moreover, we extend the frontiers of the methodological approach by applying the Seemingly Unrelated Regression (SUR) model to understand if the factors that affect food-security accessibility based on two food security accessibility tools are correlated.
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Although his party contested the November 20 elections as a key component of an alliance headed by then premier Sher Bahadur Deuba’s Nepali Congress, it now holds power as part of…
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DOI: 10.1108/OXAN-DB275005
ISSN: 2633-304X
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Geographic
Topical
Ashok Dalwai, Ritambhara Singh, Vishita Khanna and S. Rutuparna
According to Global Healthcare Security Index 2021, India ranked 66 out of 195 countries, indicating the need and scope for improvement. The Cooperative healthcare system which…
Abstract
According to Global Healthcare Security Index 2021, India ranked 66 out of 195 countries, indicating the need and scope for improvement. The Cooperative healthcare system which has been rendering exemplary services is yet to gain visible recognition in India. Given the need for upgrading the health infrastructure in India and providing more affordable health services to the country’s growing population, it would help appreciate the large role that cooperative healthcare can play along with others. This study explores the structure, conduct, and performance of healthcare co-operatives in India, the factors contributing to their success and failure, and the challenges they face. The Health Cooperatives have a strong presence in Kerala and Karnataka and are also coming up in other parts of the country. However, a detailed database of them for public awareness is very limited. The cooperative hospitals can meet the basic requirements of curative treatment in rural and poorly-endowed urban areas. The democratic way in which they function makes them a destination for a financially weaker section. They must retain this feature. The study covers two successful cases which reveal that India needs a more dense healthcare cooperative network. Since cooperative hospitals in tune with the spirit of service run on the principle of being ‘Not-for-Profit’ they need to be supported by the governments more liberally, without however interfering with their governance and administration.
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