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Passive design strategies contribute to improving indoor comfort conditions and reducing buildings' energy consumption. For several years, courtyards have received wide attention from researchers because of their significant role in reducing energy demand. However, the abundance of multi-story buildings and the courtyards' incompatibility with them, the courtyard is currently limited. Therefore, it is necessary to search for alternatives. This paper aims to bridge the gaps in previous limited studies considering skycourt as a passive alternative on the vertical plane of the facades in contrast to the courtyard.

This research presents an overview and a bibliometric analysis of the evolution of the courtyard to the skycourt via VOSviewer software and the bibliometrix R package.

The research provided various concepts related to skycourt as a promising passive design strategy, which can be suitable for multi-story buildings, starting with its evolution, characteristics, configurations, benefits, and challenges.

The findings can urge designers, researchers and policymakers to incorporate such an important passive alternative.

Researchers, instructors, educational specialists, faculty members, and decision-makers can provide design motivation for skycourt in buildings, in addition to achieving awareness about skycourt and its significant benefits and its role as an important passive design strategy.

The research highlights the possibilities of the skycourt and its role as a passive design element as an extension of the courtyard in addition to identifying design indicators that help designers determine the appropriate designs.

The purpose of this research paper is to study the relationship between entrepreneurial marketing strategy (EMS), institutional environment (IE) and business performance (BP). Further, it examines the role of gender and entrepreneurial experience (EE) as moderators of EMS-BP and IE-BP relationships.

Based on the literature review, the authors proposed a conceptual model that was tested using a quantitative approach. Questionnaires were filled by 202 owners/entrepreneurs of small- and medium-sized enterprises (SMEs) in Egypt. Because of the absence of a formal population-frame for the Egyptian SMEs, non-probability quota sampling technique was used that considered differences in gender and EE. SmartPLS software was used for data analysis.

The results indicated that EMS has significant positive effect on BP. IE has significant positive effect on EMS but insignificant effect on BP. Gender was found to be moderating significantly both the EMS-BP and IE-BP relationships. However, EE was found to be an insignificant moderator in the EMS-BP relationship.

The findings communicate insights to the SMEs on the importance of undertaking proactive, risk-taking and innovative activities while creating and delivering value to their customers. Also, it encapsulates further implications for policymakers to promote a better IE for entrepreneurship in Egypt.

This study contributes conceptually to the interdisciplinary research that investigated the integration between entrepreneurship and marketing as a successful functional strategy in SMEs and its effect on enhancing BP and market share. Empirically, it adds value to the available literature on contemporary strategic entrepreneurship by analysing these IE-EMS-EE-Gender-BP relationships in a promising, yet under-researched, transitional economy.

Although researchers agreed that corporate image and employer image are important factors affecting organizational attractiveness, understanding the role of social identity within the attracting process, in addition to exploring the relationship between corporate image and employer image, is still a research gap. Therefore, this study aims to investigate the effect of corporate and employer image on organizational attractiveness in addition to understanding the moderating role of social identity on the relationship between corporate image and employer brand and organizational attractiveness.

The study used a survey method for data collection from fourth year students.

The findings show that both employer image and corporate image have a significant positive effect on organizational attractiveness . In addition, it has showed that social identity consciousness plays partial role as a moderator in the model.

This paper is one of the first papers that include corporate image, employer image, social identity consciousness and organizational attractiveness in the same model . In addition, it is one of the limited papers that considered both signal and social identity theory in attraction process.