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In a politically charged research environment in which the US National Research Council's (NRC) Committee on Scientific Research in Education promotes legislation that defines legitimate research as “scientific” in increasingly limited and normative ways, the academy is seemingly witnessing calls for a diminution of research approaches (Kezar & Talburt, 2004). In our explication of critical performance ethnography we call not for retraction but methodological renewal (Law & Urry, 2004) and research approaches able to engage with and (re)present the sensory, emotional, and kinesthetic realities of social and cultural phenomena in the twenty-first century. As Law and Urry (2004) observe:Social science has yet to develop its own suite of methods for understanding – and helping to enact – twenty-first century realities…methods have difficulty dealing with the sensory – that which is subject to vision, sound, taste, smell; with the emotional – time-space compressed outbursts of anger, pain, rage, pleasure, desire, or the spiritual; and the kinaesthetic – the pleasures and pains which follow the movement and displacement of people, objects, information and ideas.(Law & Urry, 2004, pp. 403–404)

Social entrepreneurs are leaders who aspire to build more just societies through the mechanisms of the market. The concept of social enterprise has grown increasingly popular, but it continues to be a nebulous notion. This chapter explores the meaning of social enterprise and the attributes and characteristics of social entrepreneurial leaders whose enterprises have become the vehicles of social, economic, and even political transformations. The transformative potential of social entrepreneurial leaders is illustrated with brief, but prominent, examples that are aimed to inspire further research. It is shown that social entrepreneurship is not confined to an exclusive arena, but actually flourishes in diverse sectors. It is also posited that educational institutions and organizations can promote greater interest and investment in social entrepreneurship as a progressive model for a positive social change.