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Tourism 2025 – Growing Value Together/Whakatipu Uara Ngatahi is a framework to unite New Zealand's large and diverse tourism industry and ignite strong, aspirational economic growth. Its goal is to see the tourism industry contribute $41 billion a year to the New Zealand economy by 2025, up from $24 billion now. It provides vital context for some collective actions by big or small industry clusters and for thousands of actions individual businesses will take each year. The paper aims to discuss these issues.

A wide range of tourism industry stakeholders were consulted over an 18‐month period to ensure the project was being developed on a solid, evidence‐based foundation. There was strong stakeholder support for a framework which the private sector takes ownership of and responsibility for, but which also recognises that public sector support is vital. The project team developed a “straw‐man” growth framework model which resulted in carrying out detailed investigations and consultation to test and, where necessary, adjust that model into its final form.

There were four major forces shaping the global tourism market. There was one positive force for New Zealand countered by three tough challenges. The strawman growth framework comprised five separate yet inter‐connected “cycle of growth” themes. These themes are relatively consistent with global national tourism plans that were studied. Used intelligently and in harmony, with the industry fully understanding the inter‐relationships and inter‐dependencies within the “cycle of growth”, the key themes enable the tourism industry to successfully come to grips with the challenges and opportunities ahead.

Tourism 2025 is aimed at aligning the industry on a pathway towards aspirational growth.

The Health Education Authority has tried to improve public knowledge, attitudes and behaviour towards healthy eating by developing alliances with the commercial sector and local health educators. An annual campaign model has been developed with specific aims, objectives, messages and target audience. Evaluations of each campaign has allowed subsequent improvements. Future campaigns should have a stronger emphasis on media involvement, and be more focused on an intervention/control type approach, thus attempting to evaluate the true effect of a particular intervention on behaviour.

The key benefits resulting from the development of effective brand names by firms operating in fiercely competitive food markets are outlined and the paucity of relevant research is noted. This article provides a managerially applicable model of brand name development and presents findings on this subject recently gathered in a survey of food manufacturers.

By outlining the evolution of brand management research over the past 25 years, as reported in the Journal of Product and Brand Management (JPBM), this paper aims to analyze the changes in the way branding has been approached in research, highlight the current challenges the discipline faces and suggest future research avenues that will hopefully further enrich brand management knowledge.

This paper includes internal historical literature review and commentary.

After a thorough analysis of the journal’s content, the contribution that the JPBM has made in the development of brand management knowledge over the past 25 years is highlighted. Eight major shifts in brand management research and thought, and three overarching difficulties and challenges, are identified.

By solely focusing on the contributions published in the journal, by no means this review is exhaustive and includes all the contributions to the discipline. Its contribution is limited to the analysis of the work, and the evolution of brand management thinking, recorded in the JPBM.

The paper highlights the evolution of brand management thought and presents imperatives and challenges to guide future research in brand management.

The purpose of this paper is to explore the quite extraordinary way the phenomena of mobile communication has gripped our society and the opportunities this provides for healthcare.

It describes the ticking public health time bomb surrounding long term conditions and dementia and the need to radically overhaul how community services are delivered. It dissects the opportunities and challenges of providing a mobile health and social care service in the community and explores what a mobile moment means for these professionals.

It stresses that the answer is NOT to simply provide an organisation’s IT back-office environment in the field and describes the concept of a dedicated organisation app platform tailored to meet this need.

The paper concludes by reviewing recent evidence about the benefits and opportunities for health and social care organisations to embrace mobile working.

Significant changes in information technology are taking place which will affect all our lives. Health professionals need to maximize the potential benefit of the evolving information technologies as a means of improving public access to information and care. Looks at why this so‐called “information revolution” has come about, the role of CD‐ROMs, public access health information systems, and the Internet, with examples of quality Web pages listed. The article should be read by all those involved with health education as it stresses the importance of the need for this professional group to familiarize themselves as soon as possible with the new technology and develop strategies for incorporating this into their future plans.

This paper aims to help in the development of a better understanding of key brand-related terms and discuss the key challenges and trends in brand management.

This is an editorial based mainly on an extensive and broad literature review on brand management.

First, this work defines some key brand management terms and presents brand-related issues and concerns that remain unchanged over time. Then it discusses some of the brand management-related matters that are changing since the past few years. Challenges for the management of brands from the side of the companies that have introduced them are then presented. It finally provides a glimpse of the five papers selected for this special issue and then identifies avenues for further research.

This work and the whole special issue together help in the understanding of the dynamic nature of the management of brands over time with implications to the management and the academic engagement with brands.

Este artículo tiene como único propósito ayudar en la obtención de una mayor comprensión de conceptos claves relacionados con la marca y presentar los desafíos y tendencias claves en la gestión de ésta.

Editorial basado principalmente una extensión y amplía revisión de la literatura relacionada con la gestión de la marca.

En primer lugar, este Editorial define algunos conceptos clave de la marca y presenta una serie de cuestiones que han permanecido y permanecen invariables a lo largo del tiempo. Posteriormente, discute otra serie de aspectos y cuestiones que están cambiando en los últimos años para a continuación describir los principales desafíos actualmente existentes para la gestión de la marca desde la perspectiva de las empresas. Este Editorial finaliza con una breve presentación de los cinco artículos seleccionados para este número especial así como una descripción de futuras líneas de investigación.

Este Editorial y en su conjunto todo el número especial dedicado a la marca ayuda a una mayor comprensión de la naturaleza dinámica de la gestión de las marcas a lo largo del tiempo y de sus implicaciones académicas y empresariales.

This paper aims to utilize institutional theory to examine the impact of the 2008-2010 regulatory reforms on compliance with mandatory disclosures by savings and credit co-operatives (SACCOs) in Kenya.

Two-stage least squares panel regression approach is utilized to analyse data covering 1,272 firm-year observations for 212 SACCOs over a six-year period, 2008-2013. An analysis of the pre- and post-regulation impacts on compliance with mandatory disclosure requirements is also performed.

The results, which are in support of the institutional theory, reveal that licensed SACCOs engage in higher compliance with mandatory disclosures, and this improves from the pre- to the post-regulation period. The results show that SACCOs under inquiry engage in lower compliance with mandatory disclosure requirements, especially in the post-regulation period. The findings also reveal a significant and positive association between SACCO size, co-operative governance and compliance with mandatory disclosure requirements.

The study focuses on transition-level SACCOs in a single country. An extension into other jurisdictions with nascent, transitional and mature SACCOs would provide greater insights into the impact of disclosure regulation. Further, the study uses a self-constructed disclosure checklist which is subject to coding errors and biases.

The findings highlight the need for SACCO regulators and accounting professional body to devise incentives to improve the level of compliance with required disclosures.

The study contributes to the dearth of evidence on the efficacy of the introduction of mandatory disclosure requirements in a developing country where compliance is problematic because of difficulties with enforcement.

The purpose of this paper is to highlight work with older people being undertaken by public libraries.

The paper draws on responses from libraries working with older people, outlining their approaches, and also on the report, “Library services for older people – good practice guide”.

There is a large and varied programme of work being delivered by public libraries and their partner organisations. However, much of it is “under the radar”, so, when spending cuts are made, the knock-on effects are often not recognised.

Highlights examples of work that other library services could replicate. Also highlights work that potential partner organisations may not know about, and therefore can use this paper as a “way in” to libraries. Stresses the importance of recognising the wide range of people under the umbrella term, “older people”.

This paper aims to draw attention to a key area of work which may not be well known outside libraries themselves, with the potential to bring other partners and funders on board.

The paper draws together examples of different initiatives developed by public libraries, all of which have an enormous impact on the older people (and their families) involved.

To determine whether: QuickView, that is a primary assessment and business planning tool that was designed in the USA in the 1990s, could be usable out of USA; and manufacturing SMEs outside of the US could be evaluated against the 3,400 US SMEs on the QuickView database.

The project consists of a survey of a sample of SMEs in different overseas regions, Northern Spain being one of them: revise and translate questionnaire to local language; train local agents; conduct a survey of a sample of 50 SMEs using the local agents; and review the results and draw conclusions as to the applicability of the model.

We think that we have demonstrated that QuickView is a valid tool to use on non‐US SMEs to help build local databases containing local companies. What is not so evident is how to establish direct comparisons between the two databases. To make this, the USA database should be partitioned by year of survey or by industry sector. We can draw some initial conclusions about the Spanish sample.

The USA database should be partitioned by year of survey or by industry sector, to make direct comparisons. A further continuation of this project is, obviously, an in‐depth analysis of the Spanish sample. Another issue is whether an open structure can be developed for QuickView that would allow it to be modified into specialized questionnaires for service companies, for example, or a questionnaire dedicated to the SMEs in a particular country.

To create a database of spanish companies based on QuickView methodology to serve as a reference of management practices.

There are currently several projects trying to develop standard European benchmarking tools and databases. Our project presents an adaptation of another different tool already in use in the USA and proves its validity in an European context. This tool should be useful either for companies trying to evaluate themselves and compare with a local, though still small, database or for external agents trying to compare one particular company against the database.