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This paper conceptualizes the broaden-build and self-determination theories that act as the major theoretical framework to investigate the role of psychological detachment and job crafting behaviours in predicting intrinsic motivation through emotional stability. It was hypothesized that emotionally stable employees are better able to detach themselves from work and craft their job according to their preference and abilities, which would inculcate experience and make them intrinsically motivated.

The sample comprised 396 employees, who are employed in different organizations across India. To test the hypotheses, the authors conducted structural equation modelling on SPSS AMOS 22.

The results highlight the partial mediating role of emotional stability in the association of psychological detachment with intrinsic motivation as well as the fully mediating role between job crating and intrinsic motivation.

The study is conducted in a non-western collectivist culture and it makes significant contribution to the available literature on intrinsic motivation by proving that psychological detachment and job crafting act as predictor and highlighting the psychological state through emotional stability. The study further adds toward theory building around the construct of emotional stability, as it is still in its infancy.

This study has depicted that emotionally stable employees who are psychologically detached and have proactive job crafting behaviour can achieve higher intrinsic motivation.

On the basis of the recovery process (i.e. the effort-recovery model), the broaden and build theory and self-determination theory (SDT), this paper demonstrates that emotional stability plays the role of mediator that drives psychological detachment and encourages job crafting, which has the ability to intrinsically motivate the employees.

This research study uses the theory of planned behavior to investigate the factors such as environmental concern, perceived control behavior and subjective norms that foster green purchasing intention in the developing market, with the moderating influence of environmental knowledge.

Convenience and purposive sampling were used to obtain data from 418 respondents, which were analyzed using structural equation modeling.

The findings revealed that environmental concern had a significant impact on the subjective norms, green attitude and perceived behavioral control; subjective norms had a positive impact on the green attitude, did not on perceived behavioral control and green purchase intention directly; perceived behavioral control had a significant impact on green attitude directly but did not green purchase intention; green attitude had a significantly impacted the green purchase intention. Environmental knowledge had a strong moderation association between green attitude and green purchase intention.

The study explores the complex relationships between various factors, including environmental concern, subjective norms, perceived behavioral control, green attitude and environmental knowledge, and their impact on green purchase intention which can provide a more nuanced understanding of the drivers for sustainable consumption. Additionally, the study's finding on the moderating effect of environmental knowledge on the relationship between green attitude and green purchase intention may be a novel contribution to the existing literature.

This paper has proposed a Fog architecture-based framework, which classifies dengue patients into uninfected, infected and severely infected using a data set built in 2010. The aim of this proposed framework is to developed a latency-aware system for classifying users into different categories based on their respective symptoms using Internet of Things (IoT) sensors and audio and video files.

To achieve the aforesaid aim, a smart framework is proposed, which consist of three components, namely, IoT layer, Fog infrastructure and cloud computing. The latency of the system is reduced by using network devices located in the Fog infrastructure. Data generated by IoT layer will first be processed by Fog layer devices which are in closer proximity of the user. Raw data and data generated will later be stored on cloud infrastructure, from where it will be sent to different entities such as user, hospital, doctor and government healthcare agencies.

Experimental evaluation proved the hypothesis that using the Fog infrastructure can achieve better response time for latency sensitive applications with the least effect on accuracy of the system.

The proposed Fog-based architecture can be used with IoT to directly link it with the Fog layer.

This purpose of this paper is to investigate the possibility of non-linear relationships between supervisor support for stress management and intervention process ratings from a workplace stress management intervention to highlight how context shapes intervention experience.

Data from 37 nurses and nurse aides assigned to the treatment group in an occupational stress management intervention were analyzed using polynomial regression in SPSS.

A quadratic function with a U-shape best explained variance in process variables for the relationship between supervisor support for stress management at baseline and ratings of intervention relation reactions and overall perceptions of session helpfulness in both sessions and for task reactions in session 1. Those with low and high supervisor support for stress management tended to perceive the intervention favorably, which is framed in terms of the intervention compensating for or complimenting their work environment, respectively.

Although exploratory and based on a small sample, this paper lays the groundwork for future theoretically-grounded investigations of relationship between intervention context and process.

Results provide a rationale for training supervisors in stress management support as a supplement to a workplace intervention.

This paper investigates a novel molar supervisor support construct and challenges previous research that assumes that the relationship between context and intervention process or outcomes always conform to a simple linear relationship.

This paper aims to review the licensing in India, including the development of universal licences and of the now infamous 2G spectrum scam.

This paper is a case study drawing on a side range of official documents, including inquiry reports, policies, licences and court judgements.

Liberalisation of the sector introduced opportunities for lobbying and corruption that lead to very unusual market structures, with many operators and too little spectrum.

Interviews with the principals were impossible.

It is now necessary for the government to adopt good governance processes, especially in respect of 4G and th inevitable consolidation of operators in a fair and equitable manner.

The governance systems are incapable of controlling the corruption in the telecommunications sector and require substantial redesign.

The paper is the first to relate corporate political activity and corruption to outcomes in the telecommunications sector in India.

Purpose – In this chapter, we compare the cases of India and Russia as they address the spread of HIV-AIDS in their respective countries. The countries, former Cold War allies, have embarked upon a path toward economic liberalization in the past decade and a half. In Russia's case, this came with political upheaval. In India's case, liberalization started with tentative steps and reached more full-blown economic and social liberalization in recent times. Both have also had to deal with the rapid spread of HIV-AIDS within their societies which brings with it the threat of derailing recent economic progress.

Methodology – A comparative case-study method is used to make comparisons between these countries which are facing similar challenges but whose approaches to them differ.

Findings – The chapter looks at how the government and a tradition-bound society in both cases have addressed the crisis. While both governments are recently becoming more serious about sustainable responses to the spread of the disease, in India's case this response has been buttressed by social liberalization unleashed by recent economic success.

Contributions to the field – We argue that social liberalization, as in the case of India, has made an impact in terms of the spread and acceptance of prevention education. This has positive implications for those countries where liberalization has changed traditional societies and where these changes are being used to battle the HIV-AIDS crisis.

The subject areas are entrepreneurship, start-up ventures and business strategy.

The case is appropriate for undergraduate and graduate MBA.

Shikhar Veer Singh (Singh), a post graduate in Medical Biotechnology, quit a cushy corporate job to start his own food venture WoknStove Foodworks Pvt. Ltd. (WSFL) in October 2015. WSFL sold the ubiquitous popular Indian snack food “Samosas” under the brand name of “Samosa Singh”. “Samosa” – a deep fried triangular in shape with conical edges crispy wrap with variety fillings of potatoes/vegetables – was part of unorganized sector and sold by small shops and road-side hawkers. Singh spotted an opportunity to “brand” the “Samosas” that as well was gaining momentum in the international convenience food markets. The company set up a central kitchen near Electronic city, Bangalore, and started experimenting with different fillings. In February 2016, WSFL opened its first quick service restaurant (QSR) in Electronic city, Bangalore. It was an instant hit with consumers of all age groups. Gradually, the company started supplying bulk orders to various other customer segments such as corporate customers, schools and movie theatres/event stalls, that resulted in revenue growth. By January 2017, his monthly annual revenues amounted to INR […] Singh had ambitious plans to expand his business from a single QSR to 15 QSRs across the city by 2018. However, to cater to the increasing demands and support his expansion plans, he was yet to find out the most suitable back-end processes. He had adopted few standard operating procedures (SOPs) for quality operations and implemented 30 per cent of automation for backend processes at his central kitchen. Singh was aware of the automated machinery available in international markets that had conveyor belt arrangements where one could place the flour dough and filling consecutively to get the end product in a shape, unlike the shape of the Indian “Samosas”. The triangular shape with conical edges of the Indian “Samosas” was of utmost importance for the Indian consumers, as the shape associated them with the favourite snack, the “Samosas”. Singh preferred the method of manual filling to maintain the shape and decided to focus on increasing the shelf life of the “Samosas” instead. He felt that an increased shelf life would better equip him to cater the increased market and seasonal demands. However, the question was that whether this was a feasible option to support his ambitious expansion plans (with only 30 per cent automation)? Was Singh’s thinking right with respect to the business operation? More importantly, whether WSFL venture would be able to make an attractive business proposition for investments from any future institutional/angel investor? Singh’s mood turned reflective as he pondered on the above questions.

The case is structured to discuss the structure of Indian QSR market and factors contributing to its growth, evaluate WSFL’s ability to leverage the Indian QSR market potential, its strengths and shortcomings, to highlight the steps of consumer decision making process in terms of selection of a QSR and discuss WSFL’s business model and its future sustainability.

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CSS 3: Entrepreneurship

The purpose of this study is to study the impact of new product announcements on the shareholder value in India since; there is lack of perceptive results regarding the impact. Also, an attempt has been made to analyse the determinants of value creation, by industry type, which has so far escaped the attention of researchers.

First, standard event study methodology has been used to measure the abnormal gains/losses of the announcing firms for the new product introductions. Second, regression analysis has been conducted to find out the relationship between the shareholder value and the firm and industry characteristic variables.

The results of the study show that the announcing companies in India have got significant positive returns during the announcement of the new product. The value stands at 0.00455 for the event day. In the second part, the application of the regression test has found that firm size, R&D intensity, free cash flow, debt ratio and market size are significant variables in the determination of the shareholder value.

The present study goes a step further in establishing the reasons for value creation when new product announcements are made by the Indian firms. The analysis has been carried out industry wise to identify the determinants of shareholder value in different industries. This would guide the decision makers at the strategic level and players of the stock market at large in taking much more informed decisions.

This study aims to explore the reasons for the rise of independent, stand-alone restaurants and ascertains the benefits of outsourcing food and beverage (F&B) in luxury hotels in India from the perspectives of the strategic partners involved in such an alliance. The study also proposes different formats for F&B outsourcing in luxury hotels.

An exploratory study was carried out by collecting primary data from 16 Hotel General Managers and F&B operations experts through qualitative, semi-structured, personal and in-depth interviews. NVivo12 software was used to carry out a qualitative thematic analysis of the data. The primary data collected were triangulated with secondary data gathered through literature review of academic papers, industry reports and studies on the trends of restaurants in luxury hotels being outsourced.

The study focusses on the antecedents of the rise of stand-alone restaurants in the Indian hospitality industry. To combat the competitive disruption arising because of this trend, the study posits the business model innovation of outsourcing F&B operations in luxury hotels.

The benefits of a strategic alliance from the perspective of both parties – the luxury hotel and Michelin-star chef or branded/marquee restaurant – are elucidated. Further, three broad formats, which can be adopted for speciality restaurant outsourcing are also proposed. Practitioners, researchers and educationists in the hospitality industry would find the implications of this study useful in the context of the present customer-centric business environment where hotels are constantly striving to meet the exponentially rising bar of guest expectations in an increasingly globalised milieu.

The study proposes a preliminary road map for internationalisation of F&B operations through the business model innovation of outsourcing operations of in-house specialty restaurants by luxury hotels in the Indian context.