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The purpose of this paper is to understand how, once a city has made a decision to build a new arena, local stakeholders envision the venue as a leverageable asset to achieve broader development goals through event hosting.

A total of 66 semi-structured interviews were undertaken in 12 cities across Canada. Participants included city employees (parks and recreation, tourism), elected officials (current and former mayors, councilors), arena management, management from the local team (serving as anchor tenant), members of chambers of commerce and local business associations, prominent members of the local business community, and other politicians and relevant stakeholders (members of parliament, bloggers, journalists, educators, and community activists). Interviews were transcribed and subject to coding to identify themes.

Core themes were identified which captured how key stakeholders viewed the arena as an opportunity to leverage other events being targeted and held at the arena. This included: opportunities and benefits of hosting other events; the arena, competitiveness, and competition; partnerships and collaboration; capacity: knowledge and experience; and leveraging challenges.

This study makes several important contributions to the literature. First, it examines sports facilities in smaller cities, a subject more widely studied in larger, “major league” cities. Second, it takes a different approach to understanding leveraging, examining facilities rather than the event that the city is hosting or the franchise that plays in the city. Third, it examines a context where the facility has been built for a sports team, and not for other sport and entertainment events that might be hosted there.

The purpose of this paper is to examine how North American professional team owners are engaging in broader urban development projects that have their teams as anchor tenants in new sports facilities, by examining the case of Rogers Arena in Edmonton, Canada.

Approached from a constructionist perspective, the study employed an instrumental case study strategy as it facilitates understanding and description of a particular phenomenon and allows researchers to use the case as a comparative point across other settings (with similar conditions) in which the phenomenon might be present.

Using urban regime theory as a framework, the authors found that in Edmonton, the team owner was able to align his interests with other political and business interests by engaging in a development strategy that increased the vibrancy of Edmonton’s downtown core. As a result, the owner was able to garner support for both the arena and the surrounding development.

The authors argue that this new model of team owner as developer has several implications: on-field performance may only be important insofar as it drives demand for the development; the owner’s focus is on driving revenues and profits from interests outside of the sports facility itself; and the team (and the threat of relocation) is leveraged to gain master developer status for the ownership group.

This paper adds to the understanding of owner interests and how franchise profitability and solvency can be tied to other related business interests controlled by team owners.