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Lyndon P. Simkin, P. Doyle and J. Saunders
In our last issue we published the final article in a series on store location techniques. But how do retailers put these techniques into practice? The Management Centre at the…
Abstract
In our last issue we published the final article in a series on store location techniques. But how do retailers put these techniques into practice? The Management Centre at the University of Bradford recently carried out a survey, conducting thirty semi‐structured interviews with national multiple retailers trading from more than thirty stores. Retail groups contacted included: Associated Dairies, Boots, British Home Stores, British Shoe Corporation (Sears), Burton, Comet, Debenhams, Dixons, Hepworths, Littlewoods, W.H. Smith, Tesco and others. This article describes the survey and its findings.