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Current responses to women's violence are rooted in stereotypical views that delink women's violence from the context of gendered inequality and social marginalisation that mediates it. In this chapter, we draw from feminist scholarship on women's violence, including violence by female sex workers (FSWs), and qualitative data to examine different forms of FSWs' violence against their male clients and the contexts that shape their use of violence. Twenty-seven in-depth interviews were conducted with FSWs recruited through snowball sampling in Uyo, Nigeria. Thematic analysis revealed three forms of violence: ‘situational violence’ – an individual-centred, self-defensive and spontaneous response to conflict situations; ‘collective violence’ – pre-meditated violence used by a group of FSWs to revenge the victimisation of its member, and ‘symbolic violence’ – the un-planned outcome of FSWs' violence that has the effect of deterring client violence and inducing cooperative behaviour. FSWs use violence to deter or counter threatened or enacted client violence and to exact revenge for past victimisation. They also use violence to enforce rules, extract payments and establish solidarity. FSWs' violence is contextualised within the everyday experience of client violence. This violence is not only reactionary; it is a pragmatic attempt to negotiate structural and gender dynamics that shape risks in sex work.

Family businesses feature prominently in economies, including the South African wine industry, using websites to convey their family identity. This research paper aims to explore the family identity elements that family wineries use on their websites, their alignment and how these are communicated online.

Based on Gioia’s methodology, a two-pronged approach was used to analyze 113 wineries’ websites’ text using Atlas. ti from an interpretivist perspective.

South African wineries use corporate identity, corporate personality and corporate expression to illustrate their familiness on their websites. It is portrayed through their family name and heritage, supported by their direction, purpose and aspirations, which emerge from the family identity and personality. These are dynamic and expressed through verbal and visual elements. Wineries described their behaviour, relevant competencies and passion as personality traits. Sustainability was considered an integral part of their brand promise, closely related to their family identity and personality, reflecting their family-oriented philosophy. These findings highlight the integration that exists among these components.

Theoretically, this study proposes a family business brand identity framework emphasising the centrality of familiness to its identity, personality and expression. Using websites to illustrate this familiness is emphasised with the recommendation that family businesses leverage this unique attribute in their identity to communicate their authenticity.

This study contributes to understanding what family wineries communicate on their websites, specifically by examining the elements necessary to create a family business brand based on the interrelationship between family identity, personality and expression with familiness at its core, resulting in a proposed family business brand identity framework.